Tools & Wizards About Us
451marketing.com screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    56% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

451marketing.com

Boston Digital Marketing Agency – Zozimus

Page Load Speed

777 ms in total

First Response

83 ms

Resources Loaded

425 ms

Page Rendered

269 ms

451marketing.com screenshot

About Website

Click here to check amazing 451 Marketing content for United States. Otherwise, check out these important facts you probably never knew about 451marketing.com

We are an award-winning Boston Digital Marketing Agency that combines Digital Marketing, Brand Strategy, Creative, PR and Social Media to drive effective results for our clients

Visit 451marketing.com

Key Findings

We analyzed 451marketing.com page load time and found that the first response time was 83 ms and then it took 694 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

451marketing.com performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value19.8 s

0/100

25%

SI (Speed Index)

Value12.8 s

2/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.6 s

5/100

10%

Network Requests Diagram

www.451marketing.com

83 ms

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16 ms

M9QvL9BNz89Pz0nVzU0sKNZPLi4GCqXnViXGF5dU5qQCAA.css

26 ms

M9RPL0osyyypTMsvyi3WTy4u1gexilKLU0v0cjPzdAyxKyjOTczMw6WgKDUxpTI5J7G4GJeKpKL88uLUIrA8AA.css

26 ms

JcrbDYAgDADAhaS1RvdwBYkEiryE-treGO_7ehwnUnGpmxFOFn3DwLqh3w9TH0VABANETh3hVdTJq8kqsHWi8_3tP0KpRuSZXZb8Ag.js

44 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 5% of them (2 requests) were addressed to the original 451marketing.com, 83% (33 requests) were made to D2dllejznaa8r6.cloudfront.net and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (137 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 382.0 kB (32%)

Content Size

1.2 MB

After Optimization

807.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of 451marketing.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 754.7 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 25.9 kB

  • Original 35.7 kB
  • After minification 35.7 kB
  • After compression 9.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.9 kB or 73% of the original size.

Image Optimization

-11%

Potential reduce by 82.5 kB

  • Original 754.7 kB
  • After minification 672.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, 451 Marketing needs image optimization as it can save up to 82.5 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 269.2 kB

  • Original 393.4 kB
  • After minification 372.2 kB
  • After compression 124.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 269.2 kB or 68% of the original size.

CSS Optimization

-74%

Potential reduce by 4.3 kB

  • Original 5.9 kB
  • After minification 5.7 kB
  • After compression 1.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 451marketing.com needs all CSS files to be minified and compressed as it can save up to 4.3 kB or 74% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (29%)

Requests Now

35

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 451 Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.451marketing.com

www.451marketing.com

83 ms

dY9RDsIgEEQv1A2S6D28AoWlJVKWLKvI7UXS-GP7Nzt5eZnVqmZ4BYcEMSyrzPRWthSVGUXafSWhSR8wf02nMrF4ioGg5iGxnGEzIYFnSnJGiIX5KUKpnBIhooNoGvIR4rvcVCy04ciwH9NFXW-6L-AHSkjLgIu0iN3iTbKt7wZPDJXY9Y-_rr3-hQ8.css

dY9RDsIgEEQv1A2S6D28AoWlJVKWLKvI7UXS-GP7Nzt5eZnVqmZ4BYcEMSyrzPRWthSVGUXafSWhSR8wf02nMrF4ioGg5iGxnGEzIYFnSnJGiIX5KUKpnBIhooNoGvIR4rvcVCy04ciwH9NFXW-6L-AHSkjLgIu0iN3iTbKt7wZPDJXY9Y-_rr3-hQ8.css

16 ms

M9QvL9BNz89Pz0nVzU0sKNZPLi4GCqXnViXGF5dU5qQCAA.css

M9QvL9BNz89Pz0nVzU0sKNZPLi4GCqXnViXGF5dU5qQCAA.css

26 ms

M9RPL0osyyypTMsvyi3WTy4u1gexilKLU0v0cjPzdAyxKyjOTczMw6WgKDUxpTI5J7G4GJeKpKL88uLUIrA8AA.css

M9RPL0osyyypTMsvyi3WTy4u1gexilKLU0v0cjPzdAyxKyjOTczMw6WgKDUxpTI5J7G4GJeKpKL88uLUIrA8AA.css

26 ms

JcrbDYAgDADAhaS1RvdwBYkEiryE-treGO_7ehwnUnGpmxFOFn3DwLqh3w9TH0VABANETh3hVdTJq8kqsHWi8_3tP0KpRuSZXZb8Ag.js

JcrbDYAgDADAhaS1RvdwBYkEiryE-treGO_7ehwnUnGpmxFOFn3DwLqh3w9TH0VABANETh3hVdTJq8kqsHWi8_3tP0KpRuSZXZb8Ag.js

44 ms

dY9BDoMwDAQ_hBPxJCBOMXJiY9Km6etLpF4qwWml3dFIO_qq8KKAAkyPtczy9tvh_5th9CpWojAJVO3AYgppogzRJJcbYEVWtItx259o7RcuSUDL9DGXKN-oCjEG4Kld-joRj_MHVrQv.js

dY9BDoMwDAQ_hBPxJCBOMXJiY9Km6etLpF4qwWml3dFIO_qq8KKAAkyPtczy9tvh_5th9CpWojAJVO3AYgppogzRJJcbYEVWtItx259o7RcuSUDL9DGXKN-oCjEG4Kld-joRj_MHVrQv.js

56 ms

js

js

73 ms

M9A3MTXUzU0syk4tycxL188q1s_JTCrWz81PSS3Ky6wq0jXSs9Az1svNzNMxwFRbkFOanplXDAA.js

M9A3MTXUzU0syk4tycxL188q1s_JTCrWz81PSS3Ky6wq0jXSs9Az1svNzNMxwFRbkFOanplXDAA.js

70 ms

dY7RDoIwDEV_yLUuYvyeggU37IYriPt7RzKND_jW256e3CM2Z2uE0sizCwN6RSEXDg2uk2Fp-QpSosUh0dPNuY9JdKP8Y-GUwWvcu_7mKmDSbHoKXW7jC79D9XyysXCCy-5LJcuyFIWJuvEfInFRXm_M9030Bg.js

dY7RDoIwDEV_yLUuYvyeggU37IYriPt7RzKND_jW256e3CM2Z2uE0sizCwN6RSEXDg2uk2Fp-QpSosUh0dPNuY9JdKP8Y-GUwWvcu_7mKmDSbHoKXW7jC79D9XyysXCCy-5LJcuyFIWJuvEfInFRXm_M9030Bg.js

68 ms

analytics.js

analytics.js

40 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

29 ms

gtm.js

gtm.js

137 ms

451logo_Default.jpg

451logo_Default.jpg

134 ms

galleria.classic.min.js

galleria.classic.min.js

116 ms

menu-icon.png

menu-icon.png

63 ms

white-arrow.png

white-arrow.png

62 ms

plus-icon.png

plus-icon.png

65 ms

watch-button.png

watch-button.png

63 ms

451_MarketingVideoBanner_B.jpg

451_MarketingVideoBanner_B.jpg

68 ms

grey-arrow.png

grey-arrow.png

64 ms

MMM-Bacon-featured-image-285x286.jpg

MMM-Bacon-featured-image-285x286.jpg

65 ms

AZ1249_screen-285x286.jpg

AZ1249_screen-285x286.jpg

66 ms

MMM-Featured-Image1-285x286.png

MMM-Featured-Image1-285x286.png

68 ms

Amelia-Featured-Image-285x286.jpg

Amelia-Featured-Image-285x286.jpg

65 ms

YankeeCandle_Logo_GRAY.jpg

YankeeCandle_Logo_GRAY.jpg

67 ms

BAILEYS_CoffeeCreamer_Logo_GRAY.jpg

BAILEYS_CoffeeCreamer_Logo_GRAY.jpg

68 ms

Au_Bon_Pain_Logo_GRAY.jpg

Au_Bon_Pain_Logo_GRAY.jpg

69 ms

Lactaid_Logo_GRAY.jpg

Lactaid_Logo_GRAY.jpg

69 ms

Astrazeneca_Logo_GRAY.jpg

Astrazeneca_Logo_GRAY.jpg

70 ms

BobsDiscountFurniture_Logo_GRAY.png

BobsDiscountFurniture_Logo_GRAY.png

70 ms

Vicks_Logo_GRAY.jpg

Vicks_Logo_GRAY.jpg

71 ms

Honeywell_Logo_GRAY.jpg

Honeywell_Logo_GRAY.jpg

74 ms

logo-2.png

logo-2.png

71 ms

Nxstage_Logo_GRAY.png

Nxstage_Logo_GRAY.png

71 ms

TeamParallax_A-2-1920x960.jpg

TeamParallax_A-2-1920x960.jpg

72 ms

collect

collect

61 ms

collect

collect

59 ms

FranklinGothic-Book.woff

FranklinGothic-Book.woff

7 ms

FranklinGothic-Demi.woff

FranklinGothic-Demi.woff

18 ms

style.css

style.css

10 ms

Accessibility Review

451marketing.com accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

451marketing.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

451marketing.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 451marketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 451marketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

451marketing.com

Open Graph description is not detected on the main page of 451 Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: