Report Summary

  • 36

    Performance

    Renders faster than
    56% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

7im.co.uk

7IM - Investment Management | Advisers & Private Clients

Page Load Speed

3.4 sec in total

First Response

582 ms

Resources Loaded

2.5 sec

Page Rendered

318 ms

7im.co.uk screenshot

About Website

Click here to check amazing 7IM content for United Kingdom. Otherwise, check out these important facts you probably never knew about 7im.co.uk

Investments, technology and service – shaped around you

Visit 7im.co.uk

Key Findings

We analyzed 7im.co.uk page load time and found that the first response time was 582 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

7im.co.uk performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value770 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value9.9 s

27/100

10%

Network Requests Diagram

private-investors.aspx

582 ms

cache.css

283 ms

jquery.fancybox-1.3.4.css

367 ms

uTube.chromeless.player.css

279 ms

jquery-1.4.2.min.js

560 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 55% of them (34 requests) were addressed to the original 7im.co.uk, 10% (6 requests) were made to Fonts.gstatic.com and 6% (4 requests) were made to S.ytimg.com. The less responsive or slowest element that took the longest time to load (822 ms) belongs to the original domain 7im.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (71%)

Content Size

1.8 MB

After Optimization

515.9 kB

In fact, the total size of 7im.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 117.7 kB

  • Original 154.9 kB
  • After minification 151.6 kB
  • After compression 37.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.7 kB or 76% of the original size.

Image Optimization

-35%

Potential reduce by 16.7 kB

  • Original 47.9 kB
  • After minification 31.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, 7IM needs image optimization as it can save up to 16.7 kB or 35% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 841.0 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 395.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 841.0 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 261.7 kB

  • Original 313.4 kB
  • After minification 289.0 kB
  • After compression 51.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 7im.co.uk needs all CSS files to be minified and compressed as it can save up to 261.7 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (56%)

Requests Now

54

After Optimization

24

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 7IM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

7im.co.uk accessibility score

100

Accessibility Issues

Best Practices

7im.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

7im.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 7im.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 7im.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of 7IM. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: