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aaf.org screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 75% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

aaf.org

American Advertising Federation | Home

Page Load Speed

4.7 sec in total

First Response

721 ms

Resources Loaded

1.8 sec

Page Rendered

2.1 sec

aaf.org screenshot

About Website

Click here to check amazing Aaf content for United States. Otherwise, check out these important facts you probably never knew about aaf.org

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Key Findings

We analyzed Aaf.org page load time and found that the first response time was 721 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

aaf.org performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value51.3 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value1,780 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value33.1 s

0/100

10%

Network Requests Diagram

aaf.org

721 ms

node.css

66 ms

defaults.css

75 ms

system.css

77 ms

system-menus.css

95 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 99% of them (84 requests) were addressed to the original Aaf.org, 1% (1 request) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (721 ms) belongs to the original domain Aaf.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 424.8 kB (21%)

Content Size

2.0 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aaf.org main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 21.7 kB

  • Original 28.0 kB
  • After minification 24.7 kB
  • After compression 6.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.3 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.7 kB or 78% of the original size.

Image Optimization

-3%

Potential reduce by 45.1 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aaf images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 229.2 kB

  • Original 313.0 kB
  • After minification 257.1 kB
  • After compression 83.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 229.2 kB or 73% of the original size.

CSS Optimization

-82%

Potential reduce by 128.8 kB

  • Original 156.7 kB
  • After minification 122.8 kB
  • After compression 27.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aaf.org needs all CSS files to be minified and compressed as it can save up to 128.8 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (70%)

Requests Now

83

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aaf. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 32 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

aaf.org

aaf.org

721 ms

node.css

node.css

66 ms

defaults.css

defaults.css

75 ms

system.css

system.css

77 ms

system-menus.css

system-menus.css

95 ms

content-module.css

content-module.css

95 ms

ckeditor.css

ckeditor.css

100 ms

ctools.css

ctools.css

98 ms

date.css

date.css

120 ms

jquery-ui.css

jquery-ui.css

122 ms

datepicker.1.7.css

datepicker.1.7.css

132 ms

jquery.timeentry.css

jquery.timeentry.css

134 ms

filefield.css

filefield.css

136 ms

video.css

video.css

134 ms

video_filter.css

video_filter.css

136 ms

calendarsearch.css

calendarsearch.css

154 ms

pantheonCustomDropDown.css

pantheonCustomDropDown.css

154 ms

hero-area.css

hero-area.css

154 ms

hero-area-anon.css

hero-area-anon.css

132 ms

panthdocumentsearch.css

panthdocumentsearch.css

132 ms

pantheonLeftMenu.css

pantheonLeftMenu.css

161 ms

panthwebcastsearch.css

panthwebcastsearch.css

161 ms

user.css

user.css

163 ms

forum.css

forum.css

163 ms

views.css

views.css

195 ms

general.css

general.css

172 ms

jquery.ui.all.css

jquery.ui.all.css

173 ms

jquery-ui-1.8.custom.css

jquery-ui-1.8.custom.css

201 ms

style.css

style.css

195 ms

jquery.js

jquery.js

202 ms

drupal.js

drupal.js

202 ms

video.js

video.js

243 ms

calendarsearch.js

calendarsearch.js

215 ms

pantheonCustomDropDown.js

pantheonCustomDropDown.js

214 ms

jquery.cycle.all.min.js

jquery.cycle.all.min.js

227 ms

hero_area.js

hero_area.js

174 ms

hero_area_anon.js

hero_area_anon.js

172 ms

panthdocumentsearch.js

panthdocumentsearch.js

213 ms

jquery.form.js

jquery.form.js

196 ms

ui.core.min.js

ui.core.min.js

195 ms

ui.datepicker.min.js

ui.datepicker.min.js

193 ms

pantheonLeftMenu.js

pantheonLeftMenu.js

191 ms

panthwebcastsearch.js

panthwebcastsearch.js

192 ms

popup.js

popup.js

199 ms

jquery.validate.js

jquery.validate.js

197 ms

jquery.form.js

jquery.form.js

187 ms

webform.district.js

webform.district.js

187 ms

aaf.utility.js

aaf.utility.js

186 ms

events.district.js

events.district.js

186 ms

googleanalytics.js

googleanalytics.js

200 ms

jquery.ui.base.css

jquery.ui.base.css

137 ms

jquery.ui.theme.css

jquery.ui.theme.css

136 ms

jquery.ui.core.css

jquery.ui.core.css

41 ms

jquery.ui.datepicker.css

jquery.ui.datepicker.css

21 ms

analytics.js

analytics.js

401 ms

bg.png

bg.png

179 ms

blank.gif

blank.gif

78 ms

aaf_logo.png

aaf_logo.png

76 ms

heroAreaBg.png

heroAreaBg.png

73 ms

slideShowImg.gif

slideShowImg.gif

73 ms

0315_AAF_Maintenance_Member_Website_979x277_0.jpg

0315_AAF_Maintenance_Member_Website_979x277_0.jpg

98 ms

979x277_AAF-web-banner.jpg

979x277_AAF-web-banner.jpg

92 ms

TLEE_Chicago_MemberSite_Hero.png

TLEE_Chicago_MemberSite_Hero.png

93 ms

4015_AHOA_Event_Member_Website_Slide2.png

4015_AHOA_Event_Member_Website_Slide2.png

87 ms

heroAreaBgActionBg.gif

heroAreaBgActionBg.gif

61 ms

btnPrev.gif

btnPrev.gif

83 ms

btnNext.gif

btnNext.gif

80 ms

btnHeroReadmore.gif

btnHeroReadmore.gif

80 ms

contentMiddleRepeat.gif

contentMiddleRepeat.gif

102 ms

contentMiddleFixed.gif

contentMiddleFixed.gif

79 ms

leftNavMenuBdr.gif

leftNavMenuBdr.gif

102 ms

icon_rss.gif

icon_rss.gif

78 ms

icon_twitter.gif

icon_twitter.gif

104 ms

icon_facebook.gif

icon_facebook.gif

105 ms

rightPanelBg.gif

rightPanelBg.gif

103 ms

loginFieldBg.gif

loginFieldBg.gif

104 ms

btnSignin.png

btnSignin.png

103 ms

blank.gif

blank.gif

105 ms

btnJoin.png

btnJoin.png

104 ms

footer.png

footer.png

125 ms

popupBg.gif

popupBg.gif

141 ms

blank.gif

blank.gif

106 ms

ajax-loader.gif

ajax-loader.gif

106 ms

btnSelected.gif

btnSelected.gif

107 ms

btnDeSelected.gif

btnDeSelected.gif

106 ms

Accessibility Review

aaf.org accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

aaf.org best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

aaf.org SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aaf.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aaf.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aaf.org

Open Graph description is not detected on the main page of Aaf. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: