2.7 sec in total
423 ms
2 sec
339 ms
Welcome to actionoutdoors.co.uk homepage info - get ready to check Action Outdoors best content for United Kingdom right away, or after learning these important things about actionoutdoors.co.uk
Independent retailer with over 40 years experience specialising in outdoor clothing and footwear, down sleeping bags, sleeping mats, tents, climbing & rope access / fall arrest equipment.
Visit actionoutdoors.co.ukWe analyzed Actionoutdoors.co.uk page load time and found that the first response time was 423 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
actionoutdoors.co.uk performance score
name
value
score
weighting
Value9.1 s
0/100
10%
Value17.3 s
0/100
25%
Value14.4 s
1/100
10%
Value6,770 ms
0/100
30%
Value1.193
1/100
15%
Value18.5 s
3/100
10%
423 ms
184 ms
256 ms
422 ms
182 ms
Our browser made a total of 64 requests to load all elements on the main page. We found that 97% of them (62 requests) were addressed to the original Actionoutdoors.co.uk, 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Actionoutdoors.co.uk.
Page size can be reduced by 519.9 kB (21%)
2.5 MB
2.0 MB
In fact, the total size of Actionoutdoors.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.
Potential reduce by 62.1 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.1 kB or 83% of the original size.
Potential reduce by 208.2 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Action Outdoors images are well optimized though.
Potential reduce by 174.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 174.3 kB or 76% of the original size.
Potential reduce by 75.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Actionoutdoors.co.uk needs all CSS files to be minified and compressed as it can save up to 75.3 kB or 89% of the original size.
Number of requests can be reduced by 25 (40%)
63
38
The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Action Outdoors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.
actionoutdoors.co.uk
423 ms
magicslideshow.css
184 ms
magicslideshow.js
256 ms
actinic.css
422 ms
actiniccore.js
182 ms
actinicextras.js
348 ms
Act_section_tree.js
406 ms
fsmenu.js
289 ms
listmenu_h.css
314 ms
listmenu_fallback.css
340 ms
invisible_image1x1.gif
375 ms
listmenuactivate.js
327 ms
actionoutdoorsheader_homebottom.png
430 ms
go.png
361 ms
groundsheet.jpg
548 ms
20-off-bags-accessories.png
494 ms
newsletter-signup.png
437 ms
FacebookLogo_small.jpg
450 ms
new_cold_image%20copy.jpg
618 ms
flash_image2.jpg
688 ms
flash_image_vf%20copy.jpg
689 ms
flash_image_recycle%20copy.jpg
658 ms
shop_image.jpg
824 ms
Robs-on-Ascension.jpg
800 ms
quantum70plus10_7400_15-t.jpg
731 ms
active12_betws-st.jpg
717 ms
1403-hiking-boot-mens-lime-t.jpg
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11804_400-t.jpg
755 ms
mens-ciclo-jacket-hi-vis-yellow-t.jpg
746 ms
meindl-veneto-gtx-t.jpg
758 ms
community-panel.png
817 ms
premiere-stockist-badge-ao-small.jpg
1120 ms
free-delivery.png
806 ms
sale-update.jpg
832 ms
theme.css
566 ms
actionoutdoorsheader_home.png
446 ms
black-quadrant.png
95 ms
theme_sidebar_background.gif
122 ms
bestseller-border-bg.png
153 ms
address-bg.png
118 ms
arcteryx_logo.jpg
155 ms
exped_expedition_equipment_logo.jpg
192 ms
lowa_outdoor_logo.jpg
193 ms
new_vaude_grey_logo.jpg
232 ms
ortlieb_waterproof_logo.jpg
297 ms
paramo_logo.jpg
299 ms
scarpa_logo.jpg
303 ms
thermarest_logo.jpg
316 ms
ga.js
23 ms
__utm.gif
25 ms
arrows.gif
267 ms
loader.gif
359 ms
button_back_highlight.gif
92 ms
button_checkout_highlight.gif
90 ms
button_contact_highlight.gif
93 ms
button_entershop_highlight.gif
90 ms
button_home_highlight.gif
92 ms
button_login_highlight.gif
91 ms
search-button.png
188 ms
button_sitemap_highlight.gif
184 ms
button_storetop_highlight.gif
189 ms
button_terms_highlight.gif
187 ms
button_up_highlight.gif
189 ms
button_viewcart_highlight.gif
190 ms
actionoutdoors.co.uk accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
actionoutdoors.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Missing source maps for large first-party JavaScript
actionoutdoors.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
N/A
ISO-8859-1
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Actionoutdoors.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Actionoutdoors.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.
actionoutdoors.co.uk
Open Graph description is not detected on the main page of Action Outdoors. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: