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adpepper.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

adpepper.com

Home - ad pepper media GmbH

Page Load Speed

2.6 sec in total

First Response

272 ms

Resources Loaded

2.1 sec

Page Rendered

224 ms

adpepper.com screenshot

About Website

Click here to check amazing Ad Pepper content for Germany. Otherwise, check out these important facts you probably never knew about adpepper.com

Wir sind Spezialisten für Performance Marketing und Zielgruppentargeting: Von Display Advertising bis Lead-Generierung - und das seit 1999.

Visit adpepper.com

Key Findings

We analyzed Adpepper.com page load time and found that the first response time was 272 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

adpepper.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

19/100

10%

LCP (Largest Contentful Paint)

Value16.6 s

0/100

25%

SI (Speed Index)

Value16.6 s

0/100

10%

TBT (Total Blocking Time)

Value5,640 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.177

68/100

15%

TTI (Time to Interactive)

Value20.4 s

2/100

10%

Network Requests Diagram

adpepper.com

272 ms

www.adpepper.com

558 ms

language-selector.css

262 ms

swipebox.css

262 ms

jquery.js

173 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 13% of them (8 requests) were addressed to the original Adpepper.com, 83% (53 requests) were made to Adpepper.co.uk and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (731 ms) relates to the external source Adpepper.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 315.7 kB (38%)

Content Size

830.1 kB

After Optimization

514.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adpepper.com main page is 830.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 489.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 16.8 kB

  • Original 21.6 kB
  • After minification 19.6 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.8 kB or 78% of the original size.

Image Optimization

-16%

Potential reduce by 78.5 kB

  • Original 489.9 kB
  • After minification 411.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ad Pepper needs image optimization as it can save up to 78.5 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 183.4 kB

  • Original 272.9 kB
  • After minification 265.4 kB
  • After compression 89.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 183.4 kB or 67% of the original size.

CSS Optimization

-81%

Potential reduce by 37.0 kB

  • Original 45.7 kB
  • After minification 39.6 kB
  • After compression 8.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adpepper.com needs all CSS files to be minified and compressed as it can save up to 37.0 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (29%)

Requests Now

59

After Optimization

42

  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Pepper. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adpepper.com

adpepper.com

272 ms

www.adpepper.com

www.adpepper.com

558 ms

language-selector.css

language-selector.css

262 ms

swipebox.css

swipebox.css

262 ms

jquery.js

jquery.js

173 ms

jquery-migrate.min.js

jquery-migrate.min.js

166 ms

jquery.swipebox.min.js

jquery.swipebox.min.js

279 ms

front.js

front.js

280 ms

fonts.css

fonts.css

166 ms

main.css

main.css

281 ms

media-queries.css

media-queries.css

284 ms

jquery-latest.min.js

jquery-latest.min.js

5 ms

html5shiv.js

html5shiv.js

340 ms

selectivizr-min.js

selectivizr-min.js

341 ms

placeholders.min.js

placeholders.min.js

342 ms

jquery.carouFredSel-6.2.1-packed.js

jquery.carouFredSel-6.2.1-packed.js

358 ms

jquery.validate.min.js

jquery.validate.min.js

361 ms

jquery.customSelect.min.js

jquery.customSelect.min.js

360 ms

javascript.js

javascript.js

420 ms

sitepress.js

sitepress.js

476 ms

analytics.js

analytics.js

24 ms

collect

collect

43 ms

adpepper.png

adpepper.png

164 ms

adpepper-group-header.png

adpepper-group-header.png

87 ms

homepage-banner.jpg

homepage-banner.jpg

258 ms

home-banner-www.jpg

home-banner-www.jpg

166 ms

home-banner-coins.jpg

home-banner-coins.jpg

260 ms

icon-lead.png

icon-lead.png

83 ms

icon-newsletter.png

icon-newsletter.png

165 ms

icon-display.png

icon-display.png

167 ms

nissan-small-grey.png

nissan-small-grey.png

257 ms

greenpeace-small-grey.png

greenpeace-small-grey.png

257 ms

saab-small-grey.png

saab-small-grey.png

258 ms

o2-small-grey.png

o2-small-grey.png

259 ms

campari-small-grey.png

campari-small-grey.png

327 ms

dove-small-grey.png

dove-small-grey.png

329 ms

emmi-small-grey.png

emmi-small-grey.png

326 ms

saturn-small-grey.png

saturn-small-grey.png

331 ms

hyundai-small-grey.png

hyundai-small-grey.png

332 ms

homann-small-grey.png

homann-small-grey.png

334 ms

baur-small-grey.png

baur-small-grey.png

407 ms

jbl-small-grey.png

jbl-small-grey.png

409 ms

berlitz-small-grey.png

berlitz-small-grey.png

410 ms

visit-england-small-grey.png

visit-england-small-grey.png

412 ms

lancia-small-grey.png

lancia-small-grey.png

414 ms

brands4friends-small-grey.png

brands4friends-small-grey.png

413 ms

telekom-small-grey.png

telekom-small-grey.png

486 ms

dr-oetker-small-grey.png

dr-oetker-small-grey.png

487 ms

dot-marc-jacobs-small-grey.png

dot-marc-jacobs-small-grey.png

489 ms

philadelphia-small-grey.png

philadelphia-small-grey.png

489 ms

vueling.png

vueling.png

491 ms

unicef.png

unicef.png

493 ms

orange.png

orange.png

566 ms

nivea.png

nivea.png

568 ms

nationalgeographic.png

nationalgeographic.png

569 ms

lineadirecta.png

lineadirecta.png

571 ms

elcorteingles.png

elcorteingles.png

545 ms

e56ecb6d-da41-4bd9-982d-2d295bec9ab0.woff

e56ecb6d-da41-4bd9-982d-2d295bec9ab0.woff

170 ms

21decb60-b395-4de2-bd04-e38eb2a56d2f.woff

21decb60-b395-4de2-bd04-e38eb2a56d2f.woff

164 ms

d999c07b-a049-4eb5-b8a6-4f36ae25e67e.woff

d999c07b-a049-4eb5-b8a6-4f36ae25e67e.woff

169 ms

kolsch.jpg

kolsch.jpg

507 ms

Rockstars_website_final_f.jpg

Rockstars_website_final_f.jpg

731 ms

inigo_website.jpg

inigo_website.jpg

652 ms

spilz_website.jpg

spilz_website.jpg

494 ms

Accessibility Review

adpepper.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

adpepper.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

adpepper.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adpepper.com can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adpepper.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adpepper.com

Open Graph data is detected on the main page of Ad Pepper. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: