Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 46

    SEO

    Google-friendlier than
    18% of websites

adplexity.com

AdPlexity - The World's Best Competitive Intelligence Service

Page Load Speed

3.5 sec in total

First Response

265 ms

Resources Loaded

2.4 sec

Page Rendered

820 ms

adplexity.com screenshot

About Website

Welcome to adplexity.com homepage info - get ready to check Ad Plexity best content for United States right away, or after learning these important things about adplexity.com

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Key Findings

We analyzed Adplexity.com page load time and found that the first response time was 265 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

adplexity.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

81/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

4/100

25%

SI (Speed Index)

Value12.9 s

2/100

10%

TBT (Total Blocking Time)

Value7,620 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value76.0 s

0/100

10%

Network Requests Diagram

adplexity.com

265 ms

adplexity.com

423 ms

index-page-e05de0e583.css

95 ms

uzi6aib.js

215 ms

index-page-c1c479d5af.js

283 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 57% of them (24 requests) were addressed to the original Adplexity.com, 26% (11 requests) were made to Use.typekit.net and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Adplexity.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 48.5 kB (2%)

Content Size

2.1 MB

After Optimization

2.1 MB

In fact, the total size of Adplexity.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 19.7 kB

  • Original 26.2 kB
  • After minification 21.6 kB
  • After compression 6.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.6 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.7 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 14.3 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Plexity images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 89 B

  • Original 21.2 kB
  • After minification 21.2 kB
  • After compression 21.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-84%

Potential reduce by 14.4 kB

  • Original 17.2 kB
  • After minification 12.8 kB
  • After compression 2.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adplexity.com needs all CSS files to be minified and compressed as it can save up to 14.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (13%)

Requests Now

30

After Optimization

26

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Plexity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

adplexity.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

adplexity.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

adplexity.com SEO score

46

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adplexity.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adplexity.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ad Plexity. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: