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advisor.ca: Advisor.ca | investments | Canadian tax | insurance for advisors

Advisor.ca is a go-to resource for Canadian retail financial advisors, covering news about financial markets, insurance, investments, practice management, and tax and estate planning needs.

Page load speed analysis

  • 54/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    60 ms

  • Resources loaded

    10.2 sec

  • Page rendered

    271 ms

  • Total page load time

    10.6 sec

Click here to check amazing Advisor content for Canada. Otherwise, check out these important facts you probably never knew about advisor.ca

We analyzed Advisor.ca page load time and found that the first response time was 60 ms and then it took 10.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Page optimization

  • HTML 292.3 kB
    Images 674.9 kB
    Javascripts 709.8 kB
    CSS 11.7 kB

    In fact, the total size of Advisor.ca main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 709.8 kB which makes up the majority of the site volume.

    • Original 292.3 kB
    • After minification 277.5 kB
    • After compression 61.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 230.7 kB or 79% of the original size.

    • Original 674.9 kB
    • After optimization 401.4 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Advisor needs image optimization as it can save up to 273.5 kB or 41% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 709.8 kB
    • After minification 702.1 kB
    • After compression 234.5 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 475.3 kB or 67% of the original size.

    • Original 11.7 kB
    • After minification 11.3 kB
    • After compression 2.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advisor.ca needs all CSS files to be minified and compressed as it can save up to 9.1 kB or 78% of the original size.

Network requests diagram

  • advisor.ca
  • www.advisor.ca
  • css
  • photo-gallery.css&070a4b5814fb829e
  • Polls.js&197a308ac570c984
  • mediaelementplayer.min.css
  • mediaelement-and-player.min.js
  • plusone.js
  • social-tracking.js
  • Rogers%20DIL%20v3_3_AdSInC_URI%20-%20BPPG.js
  • all.js
  • in.js
  • wp-emoji-release.min.js
  • cygnus
  • gpt.js
  • pubads_impl_81.js
  • show_companion_ad.js
  • container.html
  • ga.js
  • cb=gapi.loaded_0
  • widgets.js
  • ads
  • logo-main-header.png
  • fidelity-button-03152013-revised.jpg
  • adchoices.png
  • true-believers-btn-gen-en-2015.jpg
  • news-slider-arrow-prev.gif
  • Canada-eu-euro-456746997.jpg
  • mortgage-real-estate-investment-477836430.jpg
  • 177134879-copy.jpg
  • ThinkstockPhotos-525269849.jpg
  • oil-gas-natural-482453752.jpg
  • news-slider-arrow-next.gif
  • columnist-slider-arrow-prev.gif
  • ari-shiff-90x90.jpg
  • keith-masterman-90x901.jpg
  • Tim-Brisibe-2016-90x90.jpg
  • jay_palter2.jpg
  • Christopher-Ambridge.jpg
  • michelle-connolly-90x901.jpg
  • Florence-Marino.jpg
  • Chris-Paterson90x90.jpg
  • Graham-Westmacott-Susan-Daley.jpg
  • ted-michalos-90x901.jpg
  • craig-greg-white-90x90.jpg
  • John-Natale90x90.jpg
  • wilmotgeorge.jpg
  • Ammo-Baines-90x901.jpg
  • Jackie-Power-90x90-new.jpg
  • Nathalie-Boutet-90x90-2.jpg
  • columnist-slider-arrow-next.gif
  • atc-widget.gif
  • msbr-widget-2015-en-advisor-img.jpg
  • advisortogo-widget.gif
  • advisors-edge-logo-bw.gif
  • the-making-of-btn-2.jpg
  • rogers-media-publishing-news-light.png
  • __utm.gif
  • inpage_linkid.js
  • __utm.gif
  • imgad
  • menu-multisite
  • osd.js
  • ads
  • firstevent
  • modernizr_2.8.3_ec185bb44fe5e6bf7455d6e8ef37ed0e_no-classes.js
  • event
  • icon-search.png
  • icon-signin.png
  • ads
  • 015GAM278_(01-2016)_Winter_ETF_728x90_EN_V1_1.html
  • event
  • bkgd_news-slider.gif
  • sprite_common-gif-elements.gif
  • bkgd_dotted-line.png
  • www.advisor.ca
  • adv-ae-ipad-widget-0515.jpg
  • ads
  • s-BiyweUPV0v-yRb-cjciBsxEYwM7FgeyaSgU71cLG0.woff
  • EFpQQyG9GqCrobXxL-KRMQFhaRv2pGgT5Kf0An0s4MM.woff
  • edge.6.0.0.min.js
  • menuglobal.css
  • nr-632.min.js
  • event
  • 015GAM278_(01-2016)_Winter_ETF_300x250_EN_V1_1.html
  • ads
  • 334d76688d
  • 015GAM278_%2801-2016%29_Winter_ETF_300x250_EN_V1_1_edge.js
  • 015GAM278_%2801-2016%29_Winter_ETF_728x90_EN_V1_1_edge.js
  • 015GAM278_%2801-2016%29_Winter_ETF_300x250_EN_V1_1_edge.js
  • 015GAM278_%2801-2016%29_Winter_ETF_728x90_EN_V1_1_edge.js
  • ETF_background_BB.jpg
  • geese.png
  • ETF_logo_BB.jpg
  • ETF_tickers_BB.png
  • ETF_rld.png
  • ETF_rle.png
  • ETF_generic_ticker.png
  • restart.png
  • event
  • ads
  • 015GAM278_%2801-2016%29_Winter_ETF_300x250_EN_V1_1_edge.js
  • ETF_background_LDB.jpg
  • geese.png
  • ETF_tickers_BB.png
  • ETF_rld.png
  • ETF_rle.png
  • ETF_generic_ticker.png
  • ETF_logo_LDB.jpg
  • restart.png
  • 015GAM278_%2801-2016%29_Winter_ETF_300x250_EN_V1_1_edge.js
  • p=1653705.js
  • event
  • activeview
  • index.html
  • ads
  • activeview
  • event
  • 015GAM278_(01-2016)_Winter_ETF_300x600_EN_V1_1.html
  • ads
  • 015GAM278_%2801-2016%29_Winter_ETF_300x600_EN_V1_1_edge.js
  • 015GAM278_%2801-2016%29_Winter_ETF_300x600_EN_V1_1_edge.js
  • ETF_background_DBB.jpg
  • geese.png
  • ETF_logo_DBB.jpg
  • ETF_tickers_BB.png
  • ETF_rld.png
  • ETF_rle.png
  • ETF_generic_ticker.png
  • restart.png
  • event
  • beacon.js
  • 015GAM278_%2801-2016%29_Winter_ETF_728x90_EN_V1_1_edge.js
  • event
  • secureAnonymousFramework
  • border1.png
  • border2.png
  • loading.gif
  • send-email-close.gif
  • 015GAM278_%2801-2016%29_Winter_ETF_728x90_EN_V1_1_edge.js
  • edge.6.0.0.min.js
  • html5.min.js
  • 300x600_edge.js
  • 300x600_edge.js
  • carat.svg
  • cta_arrow.svg
  • ben_raster.png
  • prepared.svg
  • calibrate.svg
  • measure.svg
  • activeview
  • activeview
  • dest4.html
  • chartbeat.js
  • 334d76688d

Our browser made a total of 155 requests to load all elements on the main page. We found that 35% of them (55 requests) were addressed to the original Advisor.ca, 25% (38 requests) were made to S0.2mdn.net and 6% (10 requests) were made to Cdn.adgear.com. The less responsive or slowest element that took the longest time to load (7.8 sec) belongs to the original domain Advisor.ca.

Additional info on advisor.ca

Requests

The browser has sent 151 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advisor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

49

Javascripts

90

Images

4

CSS

8

AJAX

151

All

Possible request optimization

1

Javascripts

62

Images

1

CSS

8

AJAX

79

Optimized

72

All

Normal result

Redirects

As for redirects, our browser was forwarded to http://www.advisor.ca/ before it reached this domain.

IP address

This IP address is dedicated to Advisor.ca. This is the best domain hosting practice .

Normal result

IP Trace

advisor.ca

38.102.92.194

67.22.238.194

DNS records

Type Host Target/ip TTL Other
A

advisor.ca

67.22.238.194 899
A

advisor.ca

38.102.92.194 899
NS

advisor.ca

dns3.easydns.ca 899
NS

advisor.ca

dns2.easydns.net 899
NS

advisor.ca

dns1.easydns.com 899

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advisor.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advisor.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Advisor.ca has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 79.3% of all visits is Canada. It lies approximately 1130 miles away from the server location (United States) and such a distance cannot critically affect website speed, but moving the server closer to their user base in Canada can speed up Advisor.ca page load time anyway.

Normal result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Advisor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

advisor.ca

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