Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

airwick.co.in

Air Freshener products - Room Air Freshener | AirWick India

Page Load Speed

3.6 sec in total

First Response

317 ms

Resources Loaded

3.1 sec

Page Rendered

196 ms

airwick.co.in screenshot

About Website

Visit airwick.co.in now to see the best up-to-date Air Wick content for India and also check out these interesting facts you probably never knew about airwick.co.in

AirWick provides a wide range of Air Freshener products for your room & office needs. Buy our home fragrance solutions online and turn on the romance.

Visit airwick.co.in

Key Findings

We analyzed Airwick.co.in page load time and found that the first response time was 317 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

airwick.co.in performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.3 s

3/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value710 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.9 s

3/100

10%

Network Requests Diagram

airwick.co.in

317 ms

work_style.css

171 ms

stylesheet.css

166 ms

stylesheet.css

167 ms

jquery-1.7.1.min.js

565 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 96% of them (68 requests) were addressed to the original Airwick.co.in, 3% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Adobe.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Airwick.co.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 640.0 kB (22%)

Content Size

2.9 MB

After Optimization

2.3 MB

In fact, the total size of Airwick.co.in main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 22.5 kB

  • Original 28.1 kB
  • After minification 24.0 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.1 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.5 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 99.8 kB

  • Original 2.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Air Wick images are well optimized though.

JavaScript Optimization

-78%

Potential reduce by 488.9 kB

  • Original 623.5 kB
  • After minification 456.9 kB
  • After compression 134.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 488.9 kB or 78% of the original size.

CSS Optimization

-83%

Potential reduce by 28.8 kB

  • Original 34.5 kB
  • After minification 27.8 kB
  • After compression 5.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Airwick.co.in needs all CSS files to be minified and compressed as it can save up to 28.8 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (13%)

Requests Now

70

After Optimization

61

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Air Wick. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

airwick.co.in accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

airwick.co.in best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

airwick.co.in SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Airwick.co.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Airwick.co.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Air Wick. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: