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Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

alightdigital.com

Alight Digital | Full Service Digital Marketing Advertising Agency

Page Load Speed

4.6 sec in total

First Response

1.5 sec

Resources Loaded

2.7 sec

Page Rendered

351 ms

alightdigital.com screenshot

About Website

Welcome to alightdigital.com homepage info - get ready to check Alight Digital best content right away, or after learning these important things about alightdigital.com

Alight Digital is a digital marketing agency, services include creative, branding, web design, PPC, display ads, SEO, web development, ecommerce and mobile.

Visit alightdigital.com

Key Findings

We analyzed Alightdigital.com page load time and found that the first response time was 1.5 sec and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

alightdigital.com performance score

0

Network Requests Diagram

alightdigital.com

1541 ms

ga.js

28 ms

wp-emoji-release.min.js

71 ms

gallery-bank.css

148 ms

prettyPhoto.css

151 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 86% of them (48 requests) were addressed to the original Alightdigital.com, 9% (5 requests) were made to Google-analytics.com and 2% (1 request) were made to Ukwda.org. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Alightdigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 732.9 kB (58%)

Content Size

1.3 MB

After Optimization

538.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Alightdigital.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 677.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 33.2 kB

  • Original 40.8 kB
  • After minification 30.8 kB
  • After compression 7.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.0 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.2 kB or 81% of the original size.

Image Optimization

-3%

Potential reduce by 8.6 kB

  • Original 273.9 kB
  • After minification 265.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Alight Digital images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 457.5 kB

  • Original 677.5 kB
  • After minification 632.9 kB
  • After compression 220.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 457.5 kB or 68% of the original size.

CSS Optimization

-84%

Potential reduce by 233.5 kB

  • Original 279.1 kB
  • After minification 257.0 kB
  • After compression 45.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alightdigital.com needs all CSS files to be minified and compressed as it can save up to 233.5 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (57%)

Requests Now

53

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Alight Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

alightdigital.com

alightdigital.com

1541 ms

ga.js

ga.js

28 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

71 ms

gallery-bank.css

gallery-bank.css

148 ms

prettyPhoto.css

prettyPhoto.css

151 ms

styles.css

styles.css

164 ms

otw-portfolio.css

otw-portfolio.css

155 ms

responsive-videos.css

responsive-videos.css

174 ms

menu-18d7d1b036255276c49de3308277eb2d.css

menu-18d7d1b036255276c49de3308277eb2d.css

160 ms

grid-responsive.css

grid-responsive.css

230 ms

bootstrap.css

bootstrap.css

319 ms

master-7d3017cf7b30432fec1516b3448ce783.css

master-7d3017cf7b30432fec1516b3448ce783.css

283 ms

mediaqueries.css

mediaqueries.css

241 ms

style.css

style.css

226 ms

jquery.js

jquery.js

374 ms

jquery-migrate.min.js

jquery-migrate.min.js

292 ms

jquery.masonry.min.js

jquery.masonry.min.js

303 ms

isotope.pkgd.js

isotope.pkgd.js

315 ms

imgLiquid.js

imgLiquid.js

360 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

359 ms

mootools.js

mootools.js

645 ms

rokmediaqueries.js

rokmediaqueries.js

388 ms

rokmediaqueries.js

rokmediaqueries.js

389 ms

responsive.js

responsive.js

434 ms

wp-code-highlight.css

wp-code-highlight.css

424 ms

wp-code-highlight.js

wp-code-highlight.js

442 ms

comment-reply.min.js

comment-reply.min.js

451 ms

jquery.form.min.js

jquery.form.min.js

463 ms

scripts.js

scripts.js

493 ms

wp-embed.min.js

wp-embed.min.js

499 ms

__utm.gif

__utm.gif

14 ms

style.css

style.css

287 ms

stylesheet.css

stylesheet.css

308 ms

analytics.js

analytics.js

63 ms

ukwda_rgb_web.png

ukwda_rgb_web.png

244 ms

XG2Kd

XG2Kd

54 ms

noise.png

noise.png

218 ms

logo_sml.png

logo_sml.png

71 ms

banner-left.png

banner-left.png

255 ms

responsive-design-mobile-devices-alight-digital.png

responsive-design-mobile-devices-alight-digital.png

216 ms

mobile-responsive-website-peterkettle-co-uk-300x150.png

mobile-responsive-website-peterkettle-co-uk-300x150.png

219 ms

mobile-responsive-website-jctonewoods-co-uk1-300x150.png

mobile-responsive-website-jctonewoods-co-uk1-300x150.png

216 ms

BAAP_badge_CMYK.jpg

BAAP_badge_CMYK.jpg

217 ms

adwords-logo.png

adwords-logo.png

219 ms

g128.png

g128.png

217 ms

hootsuite-certified-professional.png

hootsuite-certified-professional.png

229 ms

New-Microsoft-logo-small.png

New-Microsoft-logo-small.png

218 ms

cpanel-logo.png

cpanel-logo.png

269 ms

plesk-panel-logo.png

plesk-panel-logo.png

279 ms

200px-google-doubleclick-logo.gif

200px-google-doubleclick-logo.gif

275 ms

css.php

css.php

466 ms

__utm.gif

__utm.gif

19 ms

doubleclick_studio_certified_lg.png

doubleclick_studio_certified_lg.png

164 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

257 ms

comfortaa_regular.woff

comfortaa_regular.woff

339 ms

collect

collect

146 ms

SEO Factors

alightdigital.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alightdigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Alightdigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

alightdigital.com

Open Graph description is not detected on the main page of Alight Digital. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: