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allders.co.uk: allders.co.uk

Allders department store is back and arriving online soon.

Page load speed analysis

  • 54/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    168 ms

  • Resources loaded

    1.7 sec

  • Page rendered

    189 ms

  • Total page load time

    2 sec

Click here to check amazing Allders content. Otherwise, check out these important facts you probably never knew about allders.co.uk

We analyzed Allders.co.uk page load time and found that the first response time was 168 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Page optimization

  • HTML 13.0 kB
    Images 5.3 MB
    Javascripts 293.0 kB
    CSS 157.8 kB

    In fact, the total size of Allders.co.uk main page is 5.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 5.3 MB which makes up the majority of the site volume.

    • Original 13.0 kB
    • After minification 12.0 kB
    • After compression 4.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.7 kB or 67% of the original size.

    • Original 5.3 MB
    • After optimization 345.2 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Allders needs image optimization as it can save up to 5.0 MB or 94% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 293.0 kB
    • After minification 292.9 kB
    • After compression 102.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 191.0 kB or 65% of the original size.

    • Original 157.8 kB
    • After minification 157.4 kB
    • After compression 27.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Allders.co.uk needs all CSS files to be minified and compressed as it can save up to 129.9 kB or 82% of the original size.

Network requests diagram

  • www.allders.com
  • bootstrap.min.css
  • font-awesome.min.css
  • rrssb.css
  • style.css
  • adsbygoogle.js
  • jquery.min.js
  • bootstrap.min.js
  • rrssb.min.js
  • mixpanel-2.2.min.js
  • background.png
  • ca-pub-3051206450516072.js
  • zrt_lookup.html
  • show_ads_impl.js
  • OceanSans.ttf
  • fontawesome-webfont.woff
  • ads
  • osd.js
  • ads
  • 12570896029989772761
  • abg.js
  • m_js_controller.js
  • googlelogo_color_112x36dp.png
  • s
  • x_button_blue2.png
  • Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

Our browser made a total of 28 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Allders.co.uk, 18% (5 requests) were made to Pagead2.googlesyndication.com and 14% (4 requests) were made to Googleads.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Allders.com.

Additional info on allders.co.uk

Requests

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Allders. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

11

Javascripts

4

Images

4

CSS

6

AJAX

25

All

Possible request optimization

1

Javascripts

4

Images

1

CSS

6

AJAX

13

Optimized

12

All

Normal result

IP address

Allders.co.uk uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

allders.co.uk

flyzq.com

freesports4u.com

kenvoi.com

adservenow.com

184.168.221.32

DNS records

Type Host Target/ip TTL Other
A

allders.co.uk

184.168.221.55 599
NS

allders.co.uk

ns20.domaincontrol.com 3599
NS

allders.co.uk

ns19.domaincontrol.com 3599
SOA

allders.co.uk

599 Mname: ns19.domaincontrol.com
Rname: dns.jomax.net
Serial: 2017111600
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 600

Language and encoding

Normal result

Language

N/A  language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Allders.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Allders.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Allders.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of Allders.co.uk is located in United States, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Allders. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

allders.co.uk

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