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anntaylorloft.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

anntaylorloft.com

Loft : Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters

Page Load Speed

61 sec in total

First Response

924 ms

Resources Loaded

47.3 sec

Page Rendered

12.8 sec

anntaylorloft.com screenshot

About Website

Welcome to anntaylorloft.com homepage info - get ready to check Anntaylor Loft best content right away, or after learning these important things about anntaylorloft.com

Flattering dresses and skirts, perfect-fitting pants, beautiful blouses, and more. Feminine. Modern

Visit anntaylorloft.com

Key Findings

We analyzed Anntaylorloft.com page load time and found that the first response time was 924 ms and then it took 60.1 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

anntaylorloft.com performance score

0

Network Requests Diagram

www.loft.com

924 ms

global-components.css

668 ms

core.js+ssdomvar.js+generic-adapter.js

941 ms

jquery.js

1068 ms

gs.min.js

1034 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Anntaylorloft.com, 4% (4 requests) were made to D28m5bx785ox17.cloudfront.net and 3% (3 requests) were made to . The less responsive or slowest element that took the longest time to load (10.8 sec) relates to the external source Cdn.curalate.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.6 MB (53%)

Content Size

6.8 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Anntaylorloft.com main page is 6.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 149.8 kB

  • Original 175.4 kB
  • After minification 142.9 kB
  • After compression 25.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 32.5 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 149.8 kB or 85% of the original size.

Image Optimization

-9%

Potential reduce by 162.4 kB

  • Original 1.9 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Anntaylor Loft images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 2.7 MB

  • Original 3.8 MB
  • After minification 3.5 MB
  • After compression 1.1 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.7 MB or 71% of the original size.

CSS Optimization

-63%

Potential reduce by 578.9 kB

  • Original 921.9 kB
  • After minification 866.2 kB
  • After compression 343.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Anntaylorloft.com needs all CSS files to be minified and compressed as it can save up to 578.9 kB or 63% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (59%)

Requests Now

82

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Anntaylor Loft. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.loft.com

www.loft.com

924 ms

global-components.css

global-components.css

668 ms

core.js+ssdomvar.js+generic-adapter.js

core.js+ssdomvar.js+generic-adapter.js

941 ms

jquery.js

jquery.js

1068 ms

gs.min.js

gs.min.js

1034 ms

hp.js

hp.js

1066 ms

app.js

app.js

1065 ms

config.js

config.js

1033 ms

8820d5d0-3bf0-445d-b590-3a74acb00aa5.css

8820d5d0-3bf0-445d-b590-3a74acb00aa5.css

3712 ms

logo_main.gif

logo_main.gif

1670 ms

dropdown.left.png

dropdown.left.png

1669 ms

dropdown.closeX.png

dropdown.closeX.png

1669 ms

dropdown.right.png

dropdown.right.png

1667 ms

dropdown.dw.png

dropdown.dw.png

1928 ms

09_05_17_hp_1t_u.jpg

09_05_17_hp_1t_u.jpg

1676 ms

trending.header.png

trending.header.png

1675 ms

09_03_17_hp_nt_1l.jpg

09_03_17_hp_nt_1l.jpg

1676 ms

09_03_17_hp_nt_2l.jpg

09_03_17_hp_nt_2l.jpg

1675 ms

09_03_17_hp_nt_3l.jpg

09_03_17_hp_nt_3l.jpg

1647 ms

09_05_17_hp_nt_1m.jpg

09_05_17_hp_nt_1m.jpg

1647 ms

09_05_17_hp_nt_2m.jpg

09_05_17_hp_nt_2m.jpg

1647 ms

09_03_17_hp_nt_3m.jpg

09_03_17_hp_nt_3m.jpg

1932 ms

09_05_17_hp_nt_1r.jpg

09_05_17_hp_nt_1r.jpg

1891 ms

09_03_17_hp_nt_2r.jpg

09_03_17_hp_nt_2r.jpg

1929 ms

09_05_17_hp_nt_3r.jpg

09_05_17_hp_nt_3r.jpg

1890 ms

07_25_17_hp_bottombanner_bopis.jpg

07_25_17_hp_bottombanner_bopis.jpg

1889 ms

12_10_15_hp_curalate.jpg

12_10_15_hp_curalate.jpg

1889 ms

0801_Paypal_HP_BottomBanner.jpg

0801_Paypal_HP_BottomBanner.jpg

1889 ms

Gotham-Medium.woff

Gotham-Medium.woff

17 ms

icons_762c0057433f46a756475cd66e27b67e.svg

icons_762c0057433f46a756475cd66e27b67e.svg

185 ms

icons_762c0057433f46a756475cd66e27b67e.woff

icons_762c0057433f46a756475cd66e27b67e.woff

185 ms

footer-s45808822be.png

footer-s45808822be.png

61 ms

lib.js

lib.js

135 ms

page-homepage.css

page-homepage.css

87 ms

pbBIs77gjvZd7wGkqeZMHv285KV8lyZOPiPHlIeljK+PSG5w2eHH4rxS+svkFG

pbBIs77gjvZd7wGkqeZMHv285KV8lyZOPiPHlIeljK+PSG5w2eHH4rxS+svkFG

85 ms

SeWWn+99I+QvBsTvk

SeWWn+99I+QvBsTvk

83 ms

530dee22-e3c1-4e9f-bf62-c31d510d9656.woff

530dee22-e3c1-4e9f-bf62-c31d510d9656.woff

84 ms

templates.js

templates.js

229 ms

browse.js

browse.js

1228 ms

139

139

10838 ms

tag.js

tag.js

884 ms

s_code.js

s_code.js

549 ms

US.gif

US.gif

500 ms

g=

g=

528 ms

loft-first.jpg

loft-first.jpg

999 ms

fanreel-gallery-impl.min.js

fanreel-gallery-impl.min.js

2394 ms

tag

tag

3727 ms

UCMController

UCMController

522 ms

optinrtSec_0.js

optinrtSec_0.js

2 ms

DMCSuccessLogger

DMCSuccessLogger

1 ms

loft.jsonp

loft.jsonp

1126 ms

s73903485813643

s73903485813643

778 ms

init.js

init.js

1454 ms

600x600

600x600

1665 ms

events.jsonp

events.jsonp

995 ms

600x600

600x600

1286 ms

600x600

600x600

2554 ms

600x600

600x600

1368 ms

reflektion.js

reflektion.js

606 ms

efd130503789d35832b36b7954d023eb8d838d12.js

efd130503789d35832b36b7954d023eb8d838d12.js

276 ms

9b57e097c675ffc17bcdd6b85bfd9e67767ff0aa.js

9b57e097c675ffc17bcdd6b85bfd9e67767ff0aa.js

81 ms

core.js

core.js

1287 ms

an

an

2177 ms

jquery-1.11.0.js

jquery-1.11.0.js

356 ms

util1.html

util1.html

367 ms

1438 ms

conversion_async.js

conversion_async.js

2566 ms

fp.js

fp.js

3610 ms

i.js

i.js

4986 ms

ga.js

ga.js

4982 ms

fbds.js

fbds.js

4612 ms

1.js

1.js

5145 ms

tag

tag

1612 ms

447 ms

dc.js

dc.js

3384 ms

conversen-SDK.js

conversen-SDK.js

4093 ms

oct.js

oct.js

4382 ms

offsite_event.php

offsite_event.php

3597 ms

2238 ms

3001 ms

1861 ms

local_storage_frame7.min.html

local_storage_frame7.min.html

2441 ms

2936 ms

track.gif

track.gif

1409 ms

__utm.gif

__utm.gif

777 ms

2099 ms

2057 ms

adsct

adsct

1568 ms

adsct

adsct

3057 ms

init1.js

init1.js

909 ms

bouncev2.83783e1938.css

bouncev2.83783e1938.css

292 ms

SEO Factors

anntaylorloft.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Anntaylorloft.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Anntaylorloft.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

anntaylorloft.com

Open Graph description is not detected on the main page of Anntaylor Loft. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: