Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

audience-on-demand.de

AUDIENCE ON DEMAND / AOD » VIVAKI

Page Load Speed

4.3 sec in total

First Response

295 ms

Resources Loaded

3.6 sec

Page Rendered

424 ms

audience-on-demand.de screenshot

About Website

Welcome to audience-on-demand.de homepage info - get ready to check AUDIENCE ON DEMAND best content for Germany right away, or after learning these important things about audience-on-demand.de

Audience on Demand (AOD) ✓ Handel digitaler Werbeflächen in Echtzeit ✓ Data Management Platform (DMP) ✓ Real Time Bidding (RTB) » BERATUNG

Visit audience-on-demand.de

Key Findings

We analyzed Audience-on-demand.de page load time and found that the first response time was 295 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

audience-on-demand.de performance score

0

Network Requests Diagram

audience-on-demand.de

295 ms

www.audience-on-demand.de

1159 ms

stylesheet_968123e6cd.css

310 ms

main.css

211 ms

javascript_dd82474708.js

223 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 88% of them (29 requests) were addressed to the original Audience-on-demand.de, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Audience-on-demand.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 262.9 kB (25%)

Content Size

1.1 MB

After Optimization

807.5 kB

In fact, the total size of Audience-on-demand.de main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 719.3 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 12.5 kB

  • Original 16.6 kB
  • After minification 15.6 kB
  • After compression 4.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.5 kB or 75% of the original size.

Image Optimization

-2%

Potential reduce by 16.6 kB

  • Original 719.3 kB
  • After minification 702.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AUDIENCE ON DEMAND images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 120.5 kB

  • Original 197.3 kB
  • After minification 195.8 kB
  • After compression 76.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 120.5 kB or 61% of the original size.

CSS Optimization

-83%

Potential reduce by 113.4 kB

  • Original 137.2 kB
  • After minification 133.8 kB
  • After compression 23.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Audience-on-demand.de needs all CSS files to be minified and compressed as it can save up to 113.4 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (29%)

Requests Now

31

After Optimization

22

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AUDIENCE ON DEMAND. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

SEO Factors

audience-on-demand.de SEO score

0

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Audience-on-demand.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Audience-on-demand.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of AUDIENCE ON DEMAND. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: