6.4 sec in total
409 ms
5.5 sec
527 ms
Click here to check amazing Aveda content for Germany. Otherwise, check out these important facts you probably never knew about aveda.de
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Visit aveda.deWe analyzed Aveda.de page load time and found that the first response time was 409 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.
aveda.de performance score
name
value
score
weighting
Value4.9 s
10/100
10%
Value8.0 s
2/100
25%
Value14.1 s
1/100
10%
Value2,630 ms
4/100
30%
Value0.455
20/100
15%
Value18.0 s
3/100
10%
409 ms
2339 ms
70 ms
94 ms
116 ms
Our browser made a total of 182 requests to load all elements on the main page. We found that 82% of them (149 requests) were addressed to the original Aveda.de, 3% (5 requests) were made to S.btstatic.com and 2% (3 requests) were made to S.thebrighttag.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Aveda.de.
Page size can be reduced by 1.4 MB (29%)
4.7 MB
3.3 MB
In fact, the total size of Aveda.de main page is 4.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.1 MB which makes up the majority of the site volume.
Potential reduce by 129.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 35.1 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.2 kB or 84% of the original size.
Potential reduce by 129.9 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aveda images are well optimized though.
Potential reduce by 928.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 928.2 kB or 75% of the original size.
Potential reduce by 175.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aveda.de needs all CSS files to be minified and compressed as it can save up to 175.4 kB or 87% of the original size.
Number of requests can be reduced by 96 (54%)
177
81
The browser has sent 177 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aveda. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 79 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.
aveda.de
409 ms
www.aveda.de
2339 ms
V27KH-SJH74-QK6T6-76EC4-4R4AB
70 ms
catch-console.js
94 ms
error_messages_de.js
116 ms
language_de.js
138 ms
endeca_de.js
95 ms
page_data_configuration.js
108 ms
brand_de.js
134 ms
jquery-1.5.min.js
201 ms
jquery.address-1.4.min.js
145 ms
jquery.string.1.0-min.js
194 ms
jquery.simplemodal.1.4.2.min.js
210 ms
json2.js
225 ms
swfobject.js
211 ms
jquery.jcarousel.min.js
193 ms
ELCVideoPlayer.js
280 ms
ELCVideoControls.js
243 ms
jquery.qtip.js
254 ms
utilities.js
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cookie.js
269 ms
jsonrpc.js
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forms.js
291 ms
rb.js
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template.js
322 ms
overlay.js
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cart.js
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flash.js
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product.js
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error.js
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pagedata.js
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user.js
380 ms
jquery.tools.min.js
400 ms
jquery.jscrollpane.min.js
393 ms
my_aveda.js
456 ms
advisorResults.js
415 ms
utility_nav.js
425 ms
jquery.hoverIntent.minified.js
437 ms
config.js
283 ms
aveda.css
368 ms
global.css
367 ms
global_de.css
377 ms
fonts.css
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AvedaELVideoPlayer.css
382 ms
jquery.scrollpane.css
385 ms
bt.css
390 ms
supercat.css
378 ms
home.css
356 ms
av_slideshow.css
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jquery.jNice.js
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jquery.scroll.js
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livechat.js
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product-view.js
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product-view-single.js
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product-view-multi.js
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cross_sell.js
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spp.js
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cuepoint.js
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global.js
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build.min.js
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globalnav.js
347 ms
analytics.js
343 ms
user_info_cookie.js
355 ms
Touts.js
338 ms
ctrlopt.js
433 ms
jquery.touchSwipe.min.js
358 ms
av_slideshow.js
340 ms
Slides.js
343 ms
home.js
350 ms
eluminate.js
381 ms
cmdatatagutils.js
372 ms
aveda_logo.png
79 ms
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mens_gnav_promo.jpg
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d_201707_banner_85x113.jpg
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button_shopnow_de.gif
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btn_quickshop_de.png
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tag.js
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blank
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tag
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MetaScWebPro-Medium.woff
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like.php
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btn_addtobag_de.gif
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MetaScWebPro-Normal.woff
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MetaWebPro-Bold.woff
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MetaWebPro-Medium.woff
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signup_overlay.tmpl
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repoffline.gif
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av_A0RF_185.png
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btprivacy.js
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privacy.js
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twitter_icon.png
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Youtube_icon.png
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4qFiRLLPSF7.js
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lH1ibRl5GKq.png
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footer_email_btn.png
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bg_header.gif
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my_aveda-sprite.png
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free_shipping_de.png
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bg-signin-popover.png
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bg-email-signup-popover_tall.png
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checkout_icon.png
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search_bg.png
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search_go_greenbtn.png
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btn_sprite_utilitynav.png
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gnav_bg.gif
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gtm.js
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ct2
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required
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analytics.js
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tag.js
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fbevents.js
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activityi;src=4077807;type=invmedia;cat=vd5hx2ms;ord=5267981081269.682
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bat.js
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conversion_async.js
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activityi;src=4510567;type=activ01;cat=lpavde01;u19=;u17=1;u18=;u15=;u16=1;u13=0;u14=;u11=undefined;u12=;u3=;u20=EUR;u2=;u10=;u1=aveda;u7=;u6=;u5=;u4=homepageaveda;u9=;u8=;ord=9913853091444;~oref=http%3A%2F%2Fwww.aveda.de%2F
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aveda.de accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
[aria-hidden="true"] elements contain focusable descendents
ARIA input fields do not have accessible names
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
[aria-*] attributes do not have valid values
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
aveda.de best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
aveda.de SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
DE
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aveda.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it does not match the claimed English language. Our system also found out that Aveda.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
aveda.de
Open Graph description is not detected on the main page of Aveda. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: