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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

cn.acnielsen.com

Nielsen Global Media | Audience is Everything (TM) – Nielsen

Page Load Speed

1.7 sec in total

First Response

93 ms

Resources Loaded

1.4 sec

Page Rendered

181 ms

cn.acnielsen.com screenshot

About Website

Visit cn.acnielsen.com now to see the best up-to-date Cn Ac Nielsen content for India and also check out these interesting facts you probably never knew about cn.acnielsen.com

通过尼尔森以受众为导向的数据和洞察力，发现人们在看什么、听什么。

Visit cn.acnielsen.com

Key Findings

We analyzed Cn.acnielsen.com page load time and found that the first response time was 93 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

cn.acnielsen.com performance score

0

Network Requests Diagram

cn.acnielsen.com

93 ms

zh.html

95 ms

jquery.js

111 ms

utils.js

78 ms

granite.js

60 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Cn.acnielsen.com, 73% (36 requests) were made to Nielsen.com and 4% (2 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (349 ms) relates to the external source Go.justfont.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (66%)

Content Size

2.8 MB

After Optimization

973.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Cn.acnielsen.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 71.1 kB

  • Original 88.0 kB
  • After minification 72.1 kB
  • After compression 16.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.9 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 71.1 kB or 81% of the original size.

Image Optimization

-7%

Potential reduce by 39.7 kB

  • Original 598.4 kB
  • After minification 558.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Cn Ac Nielsen images are well optimized though.

JavaScript Optimization

-81%

Potential reduce by 1.4 MB

  • Original 1.7 MB
  • After minification 1.2 MB
  • After compression 339.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 81% of the original size.

CSS Optimization

-86%

Potential reduce by 355.8 kB

  • Original 414.0 kB
  • After minification 321.8 kB
  • After compression 58.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cn.acnielsen.com needs all CSS files to be minified and compressed as it can save up to 355.8 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (54%)

Requests Now

46

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cn Ac Nielsen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

cn.acnielsen.com

cn.acnielsen.com

93 ms

zh.html

zh.html

95 ms

jquery.js

jquery.js

111 ms

utils.js

utils.js

78 ms

granite.js

granite.js

60 ms

jquery.js

jquery.js

55 ms

left-to-right.css

left-to-right.css

239 ms

font-face-zh.css

font-face-zh.css

72 ms

left-to-right.js

left-to-right.js

185 ms

home.js

home.js

107 ms

pageheader-china.css

pageheader-china.css

104 ms

buttons.20a85a6a67053717023e8d12a9dba430.css

buttons.20a85a6a67053717023e8d12a9dba430.css

7 ms

satelliteLib-434a435885e5028943d43ac9b6bab88e5ab22dbb.js

satelliteLib-434a435885e5028943d43ac9b6bab88e5ab22dbb.js

26 ms

shared.js

shared.js

175 ms

underscore.js

underscore.js

167 ms

kernel.js

kernel.js

219 ms

default.css

default.css

159 ms

jquery-ui-1.11.2.css

jquery-ui-1.11.2.css

345 ms

jquery-ui-1.8.23.min.js

jquery-ui-1.8.23.min.js

346 ms

jquery.adobe.autocomplete-min.js

jquery.adobe.autocomplete-min.js

224 ms

respond.min.js

respond.min.js

334 ms

120179803481

120179803481

96 ms

id

id

17 ms

global.png

global.png

13 ms

logo.png

logo.png

11 ms

RF_BLAKE_4818.png

RF_BLAKE_4818.png

49 ms

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insight-top-right-2.png

14 ms

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616x555_Luo_F_White_0751_R.png

140 ms

insight-bottom-right.png

insight-bottom-right.png

15 ms

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LR_HAYDEN_7336.png

47 ms

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insight-top-left-2.png

18 ms

05_ALT.png

05_ALT.png

62 ms

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bottle-can-purple-65x65.png

45 ms

crossPlatform_65x65.png

crossPlatform_65x65.png

137 ms

serpentine-homepage.png

serpentine-homepage.png

59 ms

weibo-footer.png

weibo-footer.png

70 ms

wechat-gray-bkg.png

wechat-gray-bkg.png

87 ms

standard

standard

14 ms

id

id

39 ms

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id

13 ms

search-icon.png

search-icon.png

51 ms

right-arrow.gif

right-arrow.gif

46 ms

ga.js

ga.js

28 ms

s-code-contents-6051e8592133b991451d3719c2959c2683430e62.js

s-code-contents-6051e8592133b991451d3719c2959c2683430e62.js

308 ms

ui-bg_flat_75_ffffff_40x100.png

ui-bg_flat_75_ffffff_40x100.png

65 ms

349 ms

__utm.gif

__utm.gif

26 ms

langselarrow.png

langselarrow.png

72 ms

s32864859185647

s32864859185647

6 ms

SEO Factors

cn.acnielsen.com SEO score

0

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cn.acnielsen.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Cn.acnielsen.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

cn.acnielsen.com

Open Graph description is not detected on the main page of Cn Ac Nielsen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: