Tools & Wizards About Us
iq.adma.com.au screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 74

    SEO

    Google-friendlier than
    32% of websites

iq.adma.com.au

ADMA IQ | Powered By C4 Digital

Page Load Speed

5.6 sec in total

First Response

495 ms

Resources Loaded

4.6 sec

Page Rendered

482 ms

iq.adma.com.au screenshot

About Website

Click here to check amazing IQ ADMA content for Australia. Otherwise, check out these important facts you probably never knew about iq.adma.com.au

Looking for effective Marketing courses? ADMA provides Certificate, Short Courses and In-House Training to cover all of your Marketing and Advertising needs. Courses offered online, Classroom based, I...

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Key Findings

We analyzed Iq.adma.com.au page load time and found that the first response time was 495 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

iq.adma.com.au performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value15.6 s

0/100

25%

SI (Speed Index)

Value20.4 s

0/100

10%

TBT (Total Blocking Time)

Value1,360 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value0.055

98/100

15%

TTI (Time to Interactive)

Value18.1 s

3/100

10%

Network Requests Diagram

iq.adma.com.au

495 ms

iq.adma.com.au

1020 ms

styles.min.css

468 ms

ie-prompt.min.js

707 ms

js_cDfSr2FXPXcK1gvn1bGJotjGggYy9AyIYPQ5Hw_Sx7s.js

1179 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 70% of them (32 requests) were addressed to the original Iq.adma.com.au, 11% (5 requests) were made to Google-analytics.com and 7% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Iq.adma.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 567.5 kB (35%)

Content Size

1.6 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Iq.adma.com.au main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 81.4 kB

  • Original 93.8 kB
  • After minification 79.5 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.3 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 81.4 kB or 87% of the original size.

Image Optimization

-24%

Potential reduce by 306.0 kB

  • Original 1.3 MB
  • After minification 951.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, IQ ADMA needs image optimization as it can save up to 306.0 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 180.2 kB

  • Original 262.8 kB
  • After minification 214.3 kB
  • After compression 82.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 180.2 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (31%)

Requests Now

36

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of IQ ADMA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

iq.adma.com.au

iq.adma.com.au

495 ms

iq.adma.com.au

iq.adma.com.au

1020 ms

styles.min.css

styles.min.css

468 ms

ie-prompt.min.js

ie-prompt.min.js

707 ms

js_cDfSr2FXPXcK1gvn1bGJotjGggYy9AyIYPQ5Hw_Sx7s.js

js_cDfSr2FXPXcK1gvn1bGJotjGggYy9AyIYPQ5Hw_Sx7s.js

1179 ms

js__nSgx_GfdcetKnLamisWPlOyHJrpZ_NiOhXcq2OyN7o.js

js__nSgx_GfdcetKnLamisWPlOyHJrpZ_NiOhXcq2OyN7o.js

989 ms

js_4ZNkEikfN2Lj_9QjSRqjHav1xkxOu2GBr47ONP4dnsM.js

js_4ZNkEikfN2Lj_9QjSRqjHav1xkxOu2GBr47ONP4dnsM.js

759 ms

js_HtRdjsM_MhFULkbntUD_Wq2SvwD3A8xpTurGhsge13Q.js

js_HtRdjsM_MhFULkbntUD_Wq2SvwD3A8xpTurGhsge13Q.js

760 ms

js_XzTRDed_7JPbod7Ei2ir8riVRwqciXs6SWcyJ-YXvWI.js

js_XzTRDed_7JPbod7Ei2ir8riVRwqciXs6SWcyJ-YXvWI.js

723 ms

scripts.min.js

scripts.min.js

1402 ms

Online_349x233.jpg

Online_349x233.jpg

1656 ms

In_Class_349x233.jpg

In_Class_349x233.jpg

1689 ms

In_House_349x233.jpg

In_House_349x233.jpg

1732 ms

ADMA_Quiz_IQHomepage_V2_1200x542.jpg

ADMA_Quiz_IQHomepage_V2_1200x542.jpg

2593 ms

ADMA_Quiz_IQHomepage_IconCharacter_CustomerExperience_V2_1200x542.jpg

ADMA_Quiz_IQHomepage_IconCharacter_CustomerExperience_V2_1200x542.jpg

2332 ms

ADMA_Quiz_IQHomepage_IconCharacter_Technology_V2_1200x542.jpg

ADMA_Quiz_IQHomepage_IconCharacter_Technology_V2_1200x542.jpg

2325 ms

ADMA_Quiz_IQHomepage_IconCharacter_Data_V2_1200x542.jpg

ADMA_Quiz_IQHomepage_IconCharacter_Data_V2_1200x542.jpg

2372 ms

ADMA_Quiz_IQHomepage_IconCharacter_Creativity_V2_1200x542.jpg

ADMA_Quiz_IQHomepage_IconCharacter_Creativity_V2_1200x542.jpg

2631 ms

ADMA_Quiz_IQHomepage_IconCharacter_Content_V2_1200x542.jpg

ADMA_Quiz_IQHomepage_IconCharacter_Content_V2_1200x542.jpg

2663 ms

anz.png

anz.png

2567 ms

google.png

google.png

2578 ms

qantas.png

qantas.png

2615 ms

telstra.jpg

telstra.jpg

2805 ms

mahlab-x2.png

mahlab-x2.png

2817 ms

bandt.jpg

bandt.jpg

2833 ms

SetRatioSize12684-BluestarLogo_0.png

SetRatioSize12684-BluestarLogo_0.png

2857 ms

incnetx2.png

incnetx2.png

2872 ms

SetRatioSize12684-silverPop-logo_0.png

SetRatioSize12684-silverPop-logo_0.png

2916 ms

css

css

69 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

18 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

34 ms

d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf

d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf

35 ms

icons.woff

icons.woff

2476 ms

din-n3.woff

din-n3.woff

2488 ms

din-n4.woff

din-n4.woff

2507 ms

din-n7.woff

din-n7.woff

2528 ms

analytics.js

analytics.js

26 ms

linkid.js

linkid.js

14 ms

collect

collect

3 ms

collect

collect

53 ms

ga-audiences

ga-audiences

34 ms

utag.js

utag.js

339 ms

utag.2.js

utag.2.js

10 ms

ec.js

ec.js

4 ms

collect

collect

5 ms

collect

collect

11 ms

Accessibility Review

iq.adma.com.au accessibility score

66

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

iq.adma.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

iq.adma.com.au SEO score

74

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iq.adma.com.au can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Iq.adma.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iq.adma.com.au

Open Graph description is not detected on the main page of IQ ADMA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: