Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

shop.afflecks.com

Affleck's Online Marketplace | Afflecks

Page Load Speed

6.2 sec in total

First Response

1.3 sec

Resources Loaded

4.3 sec

Page Rendered

491 ms

shop.afflecks.com screenshot

About Website

Welcome to shop.afflecks.com homepage info - get ready to check Shop Affleck S best content for United Kingdom right away, or after learning these important things about shop.afflecks.com

A nationally recognised department store of eclectic fashion, styles and trends, the Affleck's shop online, is now the indie hub of eCommerce shopping.

Visit shop.afflecks.com

Key Findings

We analyzed Shop.afflecks.com page load time and found that the first response time was 1.3 sec and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

shop.afflecks.com performance score

0

Network Requests Diagram

shop.afflecks.com

1319 ms

modernizr-2.5.3.min.js

304 ms

core.css

489 ms

overrides.css

301 ms

design.css

275 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 95% of them (63 requests) were addressed to the original Shop.afflecks.com, 3% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Shop.afflecks.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 502.6 kB (17%)

Content Size

2.9 MB

After Optimization

2.4 MB

In fact, the total size of Shop.afflecks.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 52.1 kB

  • Original 70.6 kB
  • After minification 61.8 kB
  • After compression 18.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 52.1 kB or 74% of the original size.

Image Optimization

-4%

Potential reduce by 94.5 kB

  • Original 2.4 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Affleck S images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 222.8 kB

  • Original 309.9 kB
  • After minification 252.3 kB
  • After compression 87.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 222.8 kB or 72% of the original size.

CSS Optimization

-83%

Potential reduce by 133.3 kB

  • Original 160.9 kB
  • After minification 151.0 kB
  • After compression 27.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.afflecks.com needs all CSS files to be minified and compressed as it can save up to 133.3 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (16%)

Requests Now

64

After Optimization

54

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Affleck S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

shop.afflecks.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.afflecks.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.afflecks.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Shop Affleck S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: