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benetton.jp screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

benetton.jp

ベネトン オンラインストア | BENETTON公式通販

Page Load Speed

8.9 sec in total

First Response

424 ms

Resources Loaded

8.2 sec

Page Rendered

274 ms

benetton.jp screenshot

About Website

Visit benetton.jp now to see the best up-to-date Benetton content for Japan and also check out these interesting facts you probably never knew about benetton.jp

ベネトン オンラインストアは、レディース、メンズ、キッズ（ガールズ、ボーイズ）のファッションアイテムを取り扱うベネトン（UNITED COLORS OF BENETTON）の公式通販サイトです。ベーシックアイテムからトレンドをミックスしたスタイルまで幅広いコレクションを展開しています。

Visit benetton.jp

Key Findings

We analyzed Benetton.jp page load time and found that the first response time was 424 ms and then it took 8.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

benetton.jp performance score

0

Network Requests Diagram

benetton.jp

424 ms

www.benetton.jp

1321 ms

cssall_e2aafaae753a0d734c739dd7b5eaa164.css

1495 ms

javascript_637ff231129a32f82db430cc44522e4a.js

2256 ms

_grid_it_it.css

520 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 73% of them (88 requests) were addressed to the original Benetton.jp, 3% (4 requests) were made to Google-analytics.com and 3% (3 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Benetton.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (19%)

Content Size

5.7 MB

After Optimization

4.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Benetton.jp main page is 5.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 4.6 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 129.7 kB

  • Original 150.1 kB
  • After minification 115.9 kB
  • After compression 20.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.2 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.7 kB or 86% of the original size.

Image Optimization

-5%

Potential reduce by 211.8 kB

  • Original 4.6 MB
  • After minification 4.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Benetton images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 467.8 kB

  • Original 629.8 kB
  • After minification 495.9 kB
  • After compression 162.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 467.8 kB or 74% of the original size.

CSS Optimization

-85%

Potential reduce by 269.9 kB

  • Original 316.9 kB
  • After minification 264.3 kB
  • After compression 46.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Benetton.jp needs all CSS files to be minified and compressed as it can save up to 269.9 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (30%)

Requests Now

111

After Optimization

78

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 111 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Benetton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

benetton.jp

benetton.jp

424 ms

www.benetton.jp

www.benetton.jp

1321 ms

cssall_e2aafaae753a0d734c739dd7b5eaa164.css

cssall_e2aafaae753a0d734c739dd7b5eaa164.css

1495 ms

javascript_637ff231129a32f82db430cc44522e4a.js

javascript_637ff231129a32f82db430cc44522e4a.js

2256 ms

_grid_it_it.css

_grid_it_it.css

520 ms

_layout_it_it.css

_layout_it_it.css

693 ms

_design_it_it.css

_design_it_it.css

572 ms

queries.css

queries.css

1039 ms

signup.js

signup.js

596 ms

fb.js

fb.js

699 ms

custom.css

custom.css

787 ms

contents.css

contents.css

522 ms

campaign.css

campaign.css

501 ms

index.js

index.js

273 ms

nendRt.js

nendRt.js

78 ms

ld.js

ld.js

24 ms

sdk.js

sdk.js

276 ms

widgets.js

widgets.js

84 ms

logo.gif

logo.gif

594 ms

OVERLAY_2016spring_woman.png

OVERLAY_2016spring_woman.png

179 ms

OVERLAY_BLUE_THEORY_woman_PE_2016.jpg

OVERLAY_BLUE_THEORY_woman_PE_2016.jpg

618 ms

OVERLAY_COLORFUL_INDIGO_woman_PE_2016.jpg

OVERLAY_COLORFUL_INDIGO_woman_PE_2016.jpg

686 ms

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E2TN45K014_pm_c06U_a000.jpg

698 ms

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E12TND5195_pm_c25P_a000.jpg

358 ms

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E4TZ0590J5_pm_c06U_a001.jpg

573 ms

OVERLAY_2016spring_man.png

OVERLAY_2016spring_man.png

536 ms

OVERLAY_mannew_01.jpg

OVERLAY_mannew_01.jpg

717 ms

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955 ms

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939 ms

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EJL6SU5613_pm_c901_a001.jpg

773 ms

OVERLAY_girlnew16P_01.jpg

OVERLAY_girlnew16P_01.jpg

1027 ms

OVERLAY_boynew16P_01.jpg

OVERLAY_boynew16P_01.jpg

1044 ms

OVERLAY_SEASIDE_CITY_kid_girl_PE_2016.jpg

OVERLAY_SEASIDE_CITY_kid_girl_PE_2016.jpg

889 ms

OVERLAY_BLACK___WHITE_kid_girl_PE_2016.jpg

OVERLAY_BLACK___WHITE_kid_girl_PE_2016.jpg

929 ms

OVERLAY_PLAYGROUND_kid_boy_PE_2016.jpg

OVERLAY_PLAYGROUND_kid_boy_PE_2016.jpg

1066 ms

OVERLAY_ON_THE_DOCKS_toddler_boy_PE_2016.jpg

OVERLAY_ON_THE_DOCKS_toddler_boy_PE_2016.jpg

1390 ms

E3DR6F11HT_pm_c074_a001.jpg

E3DR6F11HT_pm_c074_a001.jpg

1111 ms

E3JD7C2026_pm_c501_a001.jpg

E3JD7C2026_pm_c501_a001.jpg

1336 ms

E10C1C6092_pm_c09V_a001.jpg

E10C1C6092_pm_c09V_a001.jpg

1199 ms

menu01.png

menu01.png

1219 ms

menu04.png

menu04.png

1242 ms

menu05.png

menu05.png

1285 ms

form_close.png

form_close.png

1371 ms

collection_navi01.png

collection_navi01.png

1392 ms

collection_navi02.png

collection_navi02.png

1415 ms

collection_navi03.png

collection_navi03.png

1457 ms

menu_close.png

menu_close.png

1528 ms

16ss_10_slide_852446.png

16ss_10_slide_852446.png

2569 ms

carnival_852446.png

carnival_852446.png

2164 ms

UCB_16Spring_Donna_852446.png

UCB_16Spring_Donna_852446.png

2607 ms

UCB_16Spring_Uomo_852446.png

UCB_16Spring_Uomo_852446.png

2460 ms

woman_2016springcollection_852446.png

woman_2016springcollection_852446.png

2663 ms

man_2016springcollection_852446.png

man_2016springcollection_852446.png

2675 ms

ga.js

ga.js

32 ms

kids_2016springcollection_852446.png

kids_2016springcollection_852446.png

3398 ms

fbds.js

fbds.js

333 ms

benetton-webfont.woff

benetton-webfont.woff

683 ms

__utm.gif

__utm.gif

14 ms

__utm.gif

__utm.gif

17 ms

collect

collect

80 ms

benetton-light-webfont.woff

benetton-light-webfont.woff

608 ms

__utm.gif

__utm.gif

33 ms

blade_track_jp.js

blade_track_jp.js

378 ms

tag.js

tag.js

30 ms

event

event

20 ms

tag

tag

4 ms

ga-audiences

ga-audiences

35 ms

event

event

374 ms

new_women.xml

new_women.xml

3098 ms

113 ms

xd_arbiter.php

xd_arbiter.php

224 ms

xd_arbiter.php

xd_arbiter.php

448 ms

94 ms

new_men.xml

new_men.xml

2558 ms

cookie_enabled_get.html

cookie_enabled_get.html

362 ms

new_child.xml

new_child.xml

2423 ms

finalsale_852446.png

finalsale_852446.png

2268 ms

WomanEmpowerment-Program.png

WomanEmpowerment-Program.png

3044 ms

0219_SideBanner_womannewitem.gif

0219_SideBanner_womannewitem.gif

2401 ms

0219_SideBanner_mannewitem.gif

0219_SideBanner_mannewitem.gif

2407 ms

0219_SideBanner_kidsnewitem.gif

0219_SideBanner_kidsnewitem.gif

2440 ms

16s_500coupon_300390.png

16s_500coupon_300390.png

2650 ms

man_tops_300390.png

man_tops_300390.png

2834 ms

bl_track.cgi

bl_track.cgi

384 ms

carnival_529390.png

carnival_529390.png

2949 ms

OTONA%E3%80%80MUSE4-thumb-640x640-357.jpg

OTONA%E3%80%80MUSE4-thumb-640x640-357.jpg

2682 ms

CBC_720720-thumb-640x640-234.png

CBC_720720-thumb-640x640-234.png

2782 ms

IN%20RED3-thumb-640x640-349.jpg

IN%20RED3-thumb-640x640-349.jpg

2757 ms

BITTER3-thumb-640x640-346.jpg

BITTER3-thumb-640x640-346.jpg

2757 ms

fb-icon.gif

fb-icon.gif

2739 ms

tw-icon.gif

tw-icon.gif

2763 ms

fb-icon.png

fb-icon.png

2755 ms

tw-icon.png

tw-icon.png

2693 ms

header-bg.gif

header-bg.gif

2734 ms

mail-icon.png

mail-icon.png

2713 ms

pix.png

pix.png

2735 ms

arrow-cart.png

arrow-cart.png

2856 ms

menu02.png

menu02.png

2652 ms

menu03.png

menu03.png

2676 ms

icon_press_s.gif

icon_press_s.gif

2728 ms

icon_campaign_s.gif

icon_campaign_s.gif

2712 ms

Z3YY8J3009_pm_c06U_a001.jpg

Z3YY8J3009_pm_c06U_a001.jpg

1285 ms

ZJL7AU6806_pm_c001_a001.jpg

ZJL7AU6806_pm_c001_a001.jpg

1248 ms

E3AFDJ1956_pm_c98V_a001.jpg

E3AFDJ1956_pm_c98V_a001.jpg

1314 ms

E3SV7C11PS_pm_c901_a001.jpg

E3SV7C11PS_pm_c901_a001.jpg

1326 ms

E114DQ1223_pm_c932_a001.jpg

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1333 ms

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E117CQ1225_pm_c07A_a001.jpg

1368 ms

Z3N0AE1H28_pm_c06U_a001.jpg

Z3N0AE1H28_pm_c06U_a001.jpg

1085 ms

E5SF25Q3L4_pm_c60E_a001.jpg

E5SF25Q3L4_pm_c60E_a001.jpg

1125 ms

E6HKSD11A5_pm_c700_a001.jpg

E6HKSD11A5_pm_c700_a001.jpg

1134 ms

cssprint_b33f1444b87eb38f384e8888f116b89f.css

cssprint_b33f1444b87eb38f384e8888f116b89f.css

177 ms

itm.js

itm.js

22 ms

dis.aspx

dis.aspx

363 ms

23 ms

sprite.png

sprite.png

181 ms

gtm.js

gtm.js

61 ms

beacon.html

beacon.html

20 ms

tdim-1.1.0.min.js

tdim-1.1.0.min.js

19 ms

set

set

301 ms

segment

segment

320 ms

SEO Factors

benetton.jp SEO score

0

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    SHIFT_JIS

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Benetton.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Benetton.jp main page’s claimed encoding is shift_jis. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

benetton.jp

Open Graph description is not detected on the main page of Benetton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: