Tools & Wizards About Us
birchequipment.com screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 96

    SEO

    Google-friendlier than
    91% of websites

birchequipment.com

Equipment & Tool Rentals | Birch Equipment

Page Load Speed

52.7 sec in total

First Response

307 ms

Resources Loaded

52.2 sec

Page Rendered

197 ms

birchequipment.com screenshot

About Website

Visit birchequipment.com now to see the best up-to-date Birch Equipment content for United States and also check out these interesting facts you probably never knew about birchequipment.com

Equipment & tool rentals and sales for construction, industrial, home improvement serving Bellingham, Everett, Mt Vernon, Anacortes, Sitka. Rent online.

Visit birchequipment.com

Key Findings

We analyzed Birchequipment.com page load time and found that the first response time was 307 ms and then it took 52.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 18 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

birchequipment.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value6.2 s

12/100

25%

SI (Speed Index)

Value22.5 s

0/100

10%

TBT (Total Blocking Time)

Value1,130 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.97

2/100

15%

TTI (Time to Interactive)

Value29.4 s

0/100

10%

Network Requests Diagram

birchequipment.com

307 ms

www.birchequipment.com

2372 ms

jquery.js

1006 ms

jquery.cookie.js

383 ms

thickbox-compressed.js

393 ms

Our browser made a total of 142 requests to load all elements on the main page. We found that 97% of them (138 requests) were addressed to the original Birchequipment.com, 2% (3 requests) were made to Google-analytics.com and 1% (1 request) were made to Imgssl.constantcontact.com. The less responsive or slowest element that took the longest time to load (20.5 sec) belongs to the original domain Birchequipment.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 819.7 kB (5%)

Content Size

17.1 MB

After Optimization

16.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Birchequipment.com main page is 17.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 16.8 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 48.8 kB

  • Original 66.2 kB
  • After minification 61.6 kB
  • After compression 17.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.8 kB or 74% of the original size.

Image Optimization

-4%

Potential reduce by 662.6 kB

  • Original 16.8 MB
  • After minification 16.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Birch Equipment images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 97.7 kB

  • Original 135.5 kB
  • After minification 83.3 kB
  • After compression 37.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 97.7 kB or 72% of the original size.

CSS Optimization

-85%

Potential reduce by 10.6 kB

  • Original 12.5 kB
  • After minification 9.5 kB
  • After compression 1.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birchequipment.com needs all CSS files to be minified and compressed as it can save up to 10.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (10%)

Requests Now

121

After Optimization

109

  • Images
  • JavaScript
  • CSS

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Birch Equipment. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

birchequipment.com

birchequipment.com

307 ms

www.birchequipment.com

www.birchequipment.com

2372 ms

jquery.js

jquery.js

1006 ms

jquery.cookie.js

jquery.cookie.js

383 ms

thickbox-compressed.js

thickbox-compressed.js

393 ms

thickbox.css

thickbox.css

398 ms

birch.css

birch.css

520 ms

rotate.js

rotate.js

131 ms

ga.js

ga.js

51 ms

archive_arrow_orange.gif

archive_arrow_orange.gif

128 ms

birch_logo.gif

birch_logo.gif

119 ms

space.gif

space.gif

121 ms

search_icon.gif

search_icon.gif

123 ms

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235 ms

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378 ms

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518 ms

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233 ms

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236 ms

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356 ms

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347 ms

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354 ms

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354 ms

wbenc2.gif

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464 ms

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472 ms

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471 ms

araam5.gif

araam5.gif

472 ms

agcw6.gif

agcw6.gif

494 ms

logo-pnaa.gif

logo-pnaa.gif

581 ms

rent_equip_triangle_off.gif

rent_equip_triangle_off.gif

588 ms

coming-soon.gif

coming-soon.gif

588 ms

twitter.gif

twitter.gif

589 ms

Facebook%20logo.gif

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616 ms

up_g.gif

up_g.gif

630 ms

down_r.gif

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696 ms

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Accessibility Review

birchequipment.com accessibility score

96

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

birchequipment.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

birchequipment.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birchequipment.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Birchequipment.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

birchequipment.com

Open Graph description is not detected on the main page of Birch Equipment. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: