Analyze Bose® | Better Sound Through Research

The official Bose® e-commerce website features information about Bose® consumer electronic products including sound systems, home audio and home entertainment systems, and stereo speakers. al...

Page load speed analysis

  • 60/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    550 ms

  • Resources loaded

    5.8 sec

  • Page rendered

    1.3 sec

  • Total page load time

    7.7 sec

Click here to check amazing Bose content for United Kingdom. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 550 ms and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Page optimization

  • HTML 38.3 kB
    Images 525.6 kB
    Javascripts 1.2 MB
    CSS 480.4 kB

    In fact, the total size of main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 1.2 MB which makes up the majority of the site volume.

    • Original 38.3 kB
    • After minification 37.8 kB
    • After compression 10.9 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.4 kB or 72% of the original size.

    • Original 525.6 kB
    • After optimization 504.8 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bose images are well optimized though.

    • Original 1.2 MB
    • After minification 1.2 MB
    • After compression 380.7 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 851.5 kB or 69% of the original size.

    • Original 480.4 kB
    • After minification 479.4 kB
    • After compression 74.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 405.5 kB or 84% of the original size.

Network requests diagram

  • index.jsp
  • js_visitor_settings.php
  • main.V2.css
  • main.V2.p2.css
  • Bose.Libraries.V2.js
  • Bose.Common.Functions.js
  • Bose.Functions.V2.js
  • satelliteLib-5bc4be295fefcf246a01f7579e8efc120c01de5e.js
  • bvapi.js
  • mtagconfig.js
  • Bose.Webtrends.js
  • Bose.SiteCatalyst.js
  • Bose.General.V2.js
  • v.gif
  • jquery.mousewheel.min.js
  • background_neutral.jpg
  • analytics.js
  • logo.png
  • logo_black.png
  • inputbox_background_blue.png
  • icon_facebook.png
  • icon_twitter.png
  • icon_youtube.png
  • icon_instagram.png
  • jquery-bv%401.11.1%2Blodash-bv%401.2.0.js
  • bv-primary.js
  • BoseGothic_Regular.woff
  • collect
  • collect
  • ga-audiences
  • screen.css
  • print.V2.css
  • 635556170064513786UK.jpg
  • 635911258185381741JW.jpg
  • 635911281372464264GK.jpg
  • 635826714657166046EJ.jpg
  • 635911281370745343KY.jpg
  • swipeshow_navigation.png
  • comodo.png
  • widgets.js
  • plusone.js
  • all.js
  • satellite-559bec146665360017000a78.html
  • satellite-559bec146665360017000a79.html
  • activityi;src=3373600;type=ukhom285;cat=uk_uk621;u2=Desktop;u5=EN;ord=1;num=8a29b68552a5c9530152f071ebfe07e0
  • magpie.js
  • ui-bg_flat_75_ffffff_40x100.png
  • activity
  • s05424313857220
  • p-SVcAjJ3QMJKSe.gif
  • activity
  • conversion.js
  • cb=gapi.loaded_0
  • 635911258185381741JW.jpg
  • sid.gif
  • st.gif
  • id.json
  • st.gif
  • xd_arbiter.php
  • deploy.asp
  • st.gif
  • ping
  • mTag.js

Our browser made a total of 75 requests to load all elements on the main page. We found that 31% of them (23 requests) were addressed to the original, 8% (6 requests) were made to and 8% (6 requests) were made to The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain

Additional info on


The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bose. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP addresses which are currently shared with 19 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Good result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 59
A 59
NS 21599
NS 21599
NS 21599

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 81.4% of all visits is United Kingdom. It lies approximately 4600 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to United Kingdom or just closer to the user base.

Poor result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Bose. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

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