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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

brandtale.com

Numerator Branded Content Intel

Page Load Speed

3 sec in total

First Response

735 ms

Resources Loaded

1.6 sec

Page Rendered

665 ms

brandtale.com screenshot

About Website

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Key Findings

We analyzed Brandtale.com page load time and found that the first response time was 735 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

brandtale.com performance score

0

Network Requests Diagram

brandtale.com

735 ms

www.brandtale.com

166 ms

css

64 ms

application-7e3b0d3b91bbee055ee1bd75556b3a3d.css

9 ms

application-ec86850a435c81b83bfeff6a201fde56.js

32 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 23% of them (11 requests) were addressed to the original Brandtale.com, 50% (24 requests) were made to Res.cloudinary.com and 6% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (735 ms) belongs to the original domain Brandtale.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 454.9 kB (27%)

Content Size

1.7 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandtale.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 59.8 kB

  • Original 73.4 kB
  • After minification 63.0 kB
  • After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.5 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 59.8 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 15.5 kB

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandtale images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 223.7 kB

  • Original 385.0 kB
  • After minification 385.0 kB
  • After compression 161.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 223.7 kB or 58% of the original size.

CSS Optimization

-83%

Potential reduce by 155.9 kB

  • Original 188.7 kB
  • After minification 187.2 kB
  • After compression 32.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandtale.com needs all CSS files to be minified and compressed as it can save up to 155.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (8%)

Requests Now

40

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandtale. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

brandtale.com

brandtale.com

735 ms

www.brandtale.com

www.brandtale.com

166 ms

css

css

64 ms

application-7e3b0d3b91bbee055ee1bd75556b3a3d.css

application-7e3b0d3b91bbee055ee1bd75556b3a3d.css

9 ms

application-ec86850a435c81b83bfeff6a201fde56.js

application-ec86850a435c81b83bfeff6a201fde56.js

32 ms

New_loader-d662950c6c3dda6a5cd641b418315fc8.gif

New_loader-d662950c6c3dda6a5cd641b418315fc8.gif

7 ms

analytics.js

analytics.js

203 ms

mixpanel-2-latest.min.js

mixpanel-2-latest.min.js

320 ms

logo-2-1fd4ef65c218a0f05b356a88ceba2f7f.png

logo-2-1fd4ef65c218a0f05b356a88ceba2f7f.png

132 ms

cityscape-progressive.jpg

cityscape-progressive.jpg

309 ms

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vbnocgwbmka8iqilqh2f.png

127 ms

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icons-9845c137dcecadf004ab8e022f607240.png

30 ms

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iab-memberseal-white-af1715822345cae28efa4eb06e0f1c07.png

41 ms

New_loader-d662950c6c3dda6a5cd641b418315fc8.gif

New_loader-d662950c6c3dda6a5cd641b418315fc8.gif

42 ms

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41 ms

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40 ms

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76 ms

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xmwclarjcalxdxazoev8.jpg

167 ms

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166 ms

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hwbahd6s0vbpmmd78lvl.png

170 ms

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mfip1azffafbjpiqq46u.png

170 ms

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171 ms

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uesxj45bxwejefuytu09.jpg

170 ms

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mudex8xjqz9grrfuselq.png

172 ms

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171 ms

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176 ms

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175 ms

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174 ms

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187 ms

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177 ms

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176 ms

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186 ms

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190 ms

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189 ms

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191 ms

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id6xmrahkneodzbmoejg.jpg

191 ms

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fstsnxquszuyjg1u7lte.png

191 ms

s-BiyweUPV0v-yRb-cjciC3USBnSvpkopQaUR-2r7iU.ttf

s-BiyweUPV0v-yRb-cjciC3USBnSvpkopQaUR-2r7iU.ttf

226 ms

UC3ZEjagJi85gF9qFaBgIA0DQt4XpTxu2mZR8niJHm4.ttf

UC3ZEjagJi85gF9qFaBgIA0DQt4XpTxu2mZR8niJHm4.ttf

227 ms

glyphicons-halflings-regular-21d7f9622a10fe477b52d4669383bf33.woff

glyphicons-halflings-regular-21d7f9622a10fe477b52d4669383bf33.woff

33 ms

y7lebkjgREBJK96VQi37Zp0EAVxt0G0biEntp43Qt6E.ttf

y7lebkjgREBJK96VQi37Zp0EAVxt0G0biEntp43Qt6E.ttf

230 ms

entypo-4e8390652a34d8b2ddc5f7442ab130b2.woff

entypo-4e8390652a34d8b2ddc5f7442ab130b2.woff

70 ms

collect

collect

68 ms

collect

collect

66 ms

63 ms

53 ms

collect

collect

92 ms

nr-885.min.js

nr-885.min.js

63 ms

SEO Factors

brandtale.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandtale.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandtale.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandtale.com

Open Graph description is not detected on the main page of Brandtale. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: