Tools & Wizards About Us
braun.braun.com screenshot

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 55

    SEO

    Google-friendlier than
    20% of websites

braun.braun.com

Page Load Speed

1.1 sec in total

First Response

90 ms

Resources Loaded

819 ms

Page Rendered

169 ms

braun.braun.com screenshot

About Website

Click here to check amazing Braun content for United States. Otherwise, check out these important facts you probably never knew about braun.braun.com

Braun offers high performance hair removal and hair care products, including dryers, straighteners, shavers, trimmers and epilators for men and women.

Visit braun.braun.com

Key Findings

We analyzed Braun.braun.com page load time and found that the first response time was 90 ms and then it took 988 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

braun.braun.com performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.6 s

100/100

10%

LCP (Largest Contentful Paint)

Value0.6 s

100/100

25%

SI (Speed Index)

Value0.6 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value0.6 s

100/100

10%

Network Requests Diagram

braun.braun.com

90 ms

home.html

30 ms

en-us

139 ms

globalltr

136 ms

sitemaster

230 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Braun.braun.com, 78% (46 requests) were made to Cdn.ares.pgsitecore.com and 7% (4 requests) were made to Us.braun.com. The less responsive or slowest element that took the longest time to load (448 ms) relates to the external source Cdn.ares.pgsitecore.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 208.3 kB (28%)

Content Size

735.0 kB

After Optimization

526.7 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Braun.braun.com main page is 735.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 526.7 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 108.6 kB

  • Original 125.4 kB
  • After minification 85.9 kB
  • After compression 16.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 39.6 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 108.6 kB or 87% of the original size.

Image Optimization

-8%

Potential reduce by 42.5 kB

  • Original 526.7 kB
  • After minification 484.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Braun images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 57.2 kB

  • Original 82.8 kB
  • After minification 76.2 kB
  • After compression 25.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 57.2 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (25%)

Requests Now

51

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Braun. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

braun.braun.com

braun.braun.com

90 ms

home.html

home.html

30 ms

en-us

en-us

139 ms

globalltr

globalltr

136 ms

sitemaster

sitemaster

230 ms

sitelocale

sitelocale

165 ms

WebResource.axd

WebResource.axd

11 ms

ScriptResource.axd

ScriptResource.axd

26 ms

ScriptResource.axd

ScriptResource.axd

38 ms

commonscript

commonscript

121 ms

adblock.js

adblock.js

67 ms

desktop

desktop

448 ms

siteroot

siteroot

156 ms

tag.js

tag.js

5 ms

async-ads.js

async-ads.js

116 ms

PGeveryday.jpg

PGeveryday.jpg

29 ms

Braun_Shop.jpg

Braun_Shop.jpg

30 ms

Old_Spice.jpg

Old_Spice.jpg

30 ms

Gillette.jpg

Gillette.jpg

29 ms

ModalDialogClose.png

ModalDialogClose.png

29 ms

braun_logo.png

braun_logo.png

30 ms

SearchBoxImage.png

SearchBoxImage.png

31 ms

Braun_Male_Grooming.png

Braun_Male_Grooming.png

30 ms

Braun_Female_Hair_Removal.png

Braun_Female_Hair_Removal.png

30 ms

Braun_Skin_Care.png

Braun_Skin_Care.png

31 ms

Braun_More_Products.png

Braun_More_Products.png

30 ms

carousel-series-9-braun-shaver.jpg

carousel-series-9-braun-shaver.jpg

113 ms

braun-face-epilation-cleansing.jpg

braun-face-epilation-cleansing.jpg

111 ms

silk-epil-9-skinspa-epilator.jpg

silk-epil-9-skinspa-epilator.jpg

115 ms

braun-male-grooming.jpg

braun-male-grooming.jpg

110 ms

braun-female-hair-removal.jpg

braun-female-hair-removal.jpg

111 ms

braun-skin-care.jpg

braun-skin-care.jpg

111 ms

braun-face-facial-epilation-cleansing.jpg

braun-face-facial-epilation-cleansing.jpg

112 ms

braun-series-9-shaver-head.jpg

braun-series-9-shaver-head.jpg

114 ms

connect_facebook.png

connect_facebook.png

111 ms

connect_youtube.png

connect_youtube.png

112 ms

connect_twitter.png

connect_twitter.png

112 ms

ad_choices_logo_desktop.png

ad_choices_logo_desktop.png

113 ms

bbb-logo-desktop_retina.png

bbb-logo-desktop_retina.png

113 ms

braun_header_arrow.png

braun_header_arrow.png

90 ms

arrow_icon_white.png

arrow_icon_white.png

90 ms

page_2on.png

page_2on.png

91 ms

page_2off.png

page_2off.png

91 ms

arrow_left.png

arrow_left.png

92 ms

arrowright.png

arrowright.png

91 ms

bcf54343-d033-41ee-bbd7-2b77df3fe7ba.woff

bcf54343-d033-41ee-bbd7-2b77df3fe7ba.woff

43 ms

50d35bbc-dfd4-48f1-af16-cf058f69421d.woff

50d35bbc-dfd4-48f1-af16-cf058f69421d.woff

43 ms

14ff6081-326d-4dae-b778-d7afa66166fc.woff

14ff6081-326d-4dae-b778-d7afa66166fc.woff

43 ms

530dee22-e3c1-4e9f-bf62-c31d510d9656.woff

530dee22-e3c1-4e9f-bf62-c31d510d9656.woff

43 ms

60be5c39-863e-40cb-9434-6ebafb62ab2b.woff

60be5c39-863e-40cb-9434-6ebafb62ab2b.woff

43 ms

iframe_api

iframe_api

68 ms

tag

tag

43 ms

arrow_black.png

arrow_black.png

10 ms

Braun_More_Products.png

Braun_More_Products.png

8 ms

avc_defaultshadow.png

avc_defaultshadow.png

10 ms

arrow_bwhite.png

arrow_bwhite.png

10 ms

www-widgetapi.js

www-widgetapi.js

8 ms

76708d84f7e7a4b4b1a779b1d0afcd7997af4e20.js

76708d84f7e7a4b4b1a779b1d0afcd7997af4e20.js

4 ms

a46f12f820f911feb7336318592d831fdc200db9.js

a46f12f820f911feb7336318592d831fdc200db9.js

5 ms

Accessibility Review

braun.braun.com accessibility score

68

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

braun.braun.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

braun.braun.com SEO score

55

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Braun.braun.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Braun.braun.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

braun.braun.com

Open Graph description is not detected on the main page of Braun. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: