Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

chicago.bbb.org

BBB: Start with Trust® | Better Business Bureau®

Page Load Speed

2.1 sec in total

First Response

61 ms

Resources Loaded

1.9 sec

Page Rendered

165 ms

chicago.bbb.org screenshot

About Website

Click here to check amazing Chicago BBB content for United States. Otherwise, check out these important facts you probably never knew about chicago.bbb.org

Better Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, contact your local BBB, file a compla...

Visit chicago.bbb.org

Key Findings

We analyzed Chicago.bbb.org page load time and found that the first response time was 61 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

chicago.bbb.org performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value16.0 s

0/100

10%

TBT (Total Blocking Time)

Value4,940 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value17.3 s

4/100

10%

Network Requests Diagram

chicago.bbb.org

61 ms

chicago

263 ms

element.js

51 ms

small.css

14 ms

promo.css

11 ms

Our browser made a total of 138 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Chicago.bbb.org, 64% (89 requests) were made to Bbb.org and 4% (5 requests) were made to Translate.googleapis.com. The less responsive or slowest element that took the longest time to load (940 ms) relates to the external source Pageads.video.bbb.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 602.6 kB (30%)

Content Size

2.0 MB

After Optimization

1.4 MB

In fact, the total size of Chicago.bbb.org main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 55.0 kB

  • Original 70.8 kB
  • After minification 60.4 kB
  • After compression 15.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 55.0 kB or 78% of the original size.

Image Optimization

-7%

Potential reduce by 93.7 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chicago BBB images are well optimized though.

JavaScript Optimization

-34%

Potential reduce by 70.6 kB

  • Original 207.0 kB
  • After minification 203.0 kB
  • After compression 136.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 70.6 kB or 34% of the original size.

CSS Optimization

-86%

Potential reduce by 383.3 kB

  • Original 444.4 kB
  • After minification 344.6 kB
  • After compression 61.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Chicago.bbb.org needs all CSS files to be minified and compressed as it can save up to 383.3 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (43%)

Requests Now

105

After Optimization

60

The browser has sent 105 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chicago BBB. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

chicago.bbb.org accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

chicago.bbb.org best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

chicago.bbb.org SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chicago.bbb.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Chicago.bbb.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Chicago BBB. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: