Report Summary

  • 59

    Performance

    Renders faster than
    75% of other websites

  • 43

    Accessibility

    Visual factors better than
    that of 19% of websites

  • 85

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

news.baidu.com

百度新闻——海量中文资讯平台

Page Load Speed

35.1 sec in total

First Response

2 sec

Resources Loaded

31.2 sec

Page Rendered

1.9 sec

news.baidu.com screenshot

About Website

Welcome to news.baidu.com homepage info - get ready to check News Baidu best content for China right away, or after learning these important things about news.baidu.com

百度新闻是包含海量资讯的新闻服务平台,真实反映每时每刻的新闻热点。您可以搜索新闻事件、热点话题、人物动态、产品资讯等,快速了解它们的最新进展。

Visit news.baidu.com

Key Findings

We analyzed News.baidu.com page load time and found that the first response time was 2 sec and then it took 33.1 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

news.baidu.com performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value140 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.028

100/100

15%

TTI (Time to Interactive)

Value5.1 s

76/100

10%

Network Requests Diagram

news.baidu.com

2036 ms

usermonitor.js

468 ms

jquery-1.8.3.min.js

1451 ms

module_static_include_a2763a9.css

2015 ms

focustop_1eb2824.css

2019 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 9% of them (9 requests) were addressed to the original News.baidu.com, 32% (33 requests) were made to Ns2.bdstatic.com and 9% (9 requests) were made to V.baidu.com. The less responsive or slowest element that took the longest time to load (18.5 sec) relates to the external source Ns0.bdstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (38%)

Content Size

3.3 MB

After Optimization

2.0 MB

In fact, the total size of News.baidu.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 182.7 kB

  • Original 239.6 kB
  • After minification 239.5 kB
  • After compression 56.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 182.7 kB or 76% of the original size.

Image Optimization

-3%

Potential reduce by 46.8 kB

  • Original 1.7 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. News Baidu images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 879.9 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 322.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 879.9 kB or 73% of the original size.

CSS Optimization

-79%

Potential reduce by 118.5 kB

  • Original 149.4 kB
  • After minification 148.6 kB
  • After compression 30.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. News.baidu.com needs all CSS files to be minified and compressed as it can save up to 118.5 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (28%)

Requests Now

97

After Optimization

70

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of News Baidu. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

news.baidu.com accessibility score

43

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

news.baidu.com best practices score

85

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Registers an unload listener

Low

Detected JavaScript libraries

SEO Factors

news.baidu.com SEO score

69

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    GB2312

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise News.baidu.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that News.baidu.com main page’s claimed encoding is gb2312. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of News Baidu. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: