Tools & Wizards About Us
craftamerica.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

craftamerica.com

Craft Supplies & Primitive Decor - Factory Direct Craft

Page Load Speed

1.4 sec in total

First Response

91 ms

Resources Loaded

961 ms

Page Rendered

363 ms

craftamerica.com screenshot

About Website

Welcome to craftamerica.com homepage info - get ready to check Craft America best content right away, or after learning these important things about craftamerica.com

Factory Direct Craft specializes in providing customers with the most unique primitive decor, basic craft supplies, and so much more. FDC caters to individuals and also has a wholesale program support...

Visit craftamerica.com

Key Findings

We analyzed Craftamerica.com page load time and found that the first response time was 91 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

craftamerica.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

51/100

25%

SI (Speed Index)

Value2.4 s

98/100

10%

TBT (Total Blocking Time)

Value1,300 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.482

17/100

15%

TTI (Time to Interactive)

Value8.3 s

40/100

10%

Network Requests Diagram

craftamerica.com

91 ms

index.php

65 ms

index.php

145 ms

js

35 ms

conversion.js

77 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Craftamerica.com, 67% (34 requests) were made to Factorydirectcraft.com and 6% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (384 ms) relates to the external source S3-us-west-2.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 141.9 kB (15%)

Content Size

933.3 kB

After Optimization

791.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Craftamerica.com main page is 933.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 710.1 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 103.5 kB

  • Original 136.6 kB
  • After minification 134.2 kB
  • After compression 33.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 103.5 kB or 76% of the original size.

Image Optimization

-5%

Potential reduce by 34.7 kB

  • Original 710.1 kB
  • After minification 675.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Craft America images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 3.4 kB

  • Original 84.4 kB
  • After minification 84.4 kB
  • After compression 81.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 249 B

  • Original 2.2 kB
  • After minification 2.2 kB
  • After compression 1.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Craftamerica.com needs all CSS files to be minified and compressed as it can save up to 249 B or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (28%)

Requests Now

47

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Craft America. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

craftamerica.com

craftamerica.com

91 ms

index.php

index.php

65 ms

index.php

index.php

145 ms

js

js

35 ms

conversion.js

conversion.js

77 ms

inline.js

inline.js

58 ms

js_combined_v3.js

js_combined_v3.js

52 ms

autocomplete.js

autocomplete.js

160 ms

video_player.php

video_player.php

157 ms

newlogo.png

newlogo.png

155 ms

basket_new3.png

basket_new3.png

164 ms

0_20240115063251-097805.jpg

0_20240115063251-097805.jpg

287 ms

20231227094653-442955_med.jpg

20231227094653-442955_med.jpg

163 ms

20230302085930-737195_med.jpg

20230302085930-737195_med.jpg

170 ms

20230406142343-075540_med.jpg

20230406142343-075540_med.jpg

221 ms

20230228111014-383445_med.jpg

20230228111014-383445_med.jpg

222 ms

20120125090730-032040_med.jpg

20120125090730-032040_med.jpg

224 ms

20230525115923-093073_med.jpg

20230525115923-093073_med.jpg

223 ms

20220314160448-486143_med.jpg

20220314160448-486143_med.jpg

224 ms

20230301124734-729221_med.jpg

20230301124734-729221_med.jpg

229 ms

20180315112028-665472_med.jpg

20180315112028-665472_med.jpg

230 ms

20200430095223-660903_med.jpg

20200430095223-660903_med.jpg

280 ms

20221025081925-198223_med.jpg

20221025081925-198223_med.jpg

281 ms

20220908070531-234203_med.jpg

20220908070531-234203_med.jpg

281 ms

20230205133933-404487_med.jpg

20230205133933-404487_med.jpg

282 ms

20230810112116-622972_med.jpg

20230810112116-622972_med.jpg

284 ms

20240108134907-519845_med.jpg

20240108134907-519845_med.jpg

286 ms

20231206084350-129729_med.png

20231206084350-129729_med.png

346 ms

20240115135500-355015_med.png

20240115135500-355015_med.png

345 ms

20240102132711-112663_med.jpg

20240102132711-112663_med.jpg

342 ms

20240105135938-940174_med.jpg

20240105135938-940174_med.jpg

343 ms

20230106091223-429600_med.jpg

20230106091223-429600_med.jpg

342 ms

Paper_Pipe_Cleaner_Dolls.jpg

Paper_Pipe_Cleaner_Dolls.jpg

344 ms

livehelp_off2.gif

livehelp_off2.gif

345 ms

176 ms

client.json

client.json

384 ms

gtm.js

gtm.js

147 ms

fbevents.js

fbevents.js

90 ms

accessibility-pill-outline-blue.svg

accessibility-pill-outline-blue.svg

116 ms

px-video3.css

px-video3.css

198 ms

px-video6.js

px-video6.js

199 ms

badge-iframe.ce0b696dfba84c9015eb.js

badge-iframe.ce0b696dfba84c9015eb.js

67 ms

110 ms

js

js

50 ms

js

js

142 ms

bat.js

bat.js

216 ms

128 ms

146678006063337.vtt

146678006063337.vtt

106 ms

px-video-sprite.svg

px-video-sprite.svg

103 ms

89 ms

102.svg

102.svg

147 ms

Accessibility Review

craftamerica.com accessibility score

100

Accessibility Issues

Best Practices

craftamerica.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

craftamerica.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Craftamerica.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Craftamerica.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

craftamerica.com

Open Graph description is not detected on the main page of Craft America. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: