Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

crmtrends.com

CRM Best Practices - Customer Relationship Management

Page Load Speed

4.2 sec in total

First Response

239 ms

Resources Loaded

3.5 sec

Page Rendered

375 ms

crmtrends.com screenshot

About Website

Visit crmtrends.com now to see the best up-to-date CRM Trends content for United States and also check out these interesting facts you probably never knew about crmtrends.com

Guides and links to CRM best practices for marketing professionals. Covers CRM, eCRM, direct & database marketing, CRM analytics and customer privacy. Marketing plan outline and sample how-tos: Learn ...

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Key Findings

We analyzed Crmtrends.com page load time and found that the first response time was 239 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

crmtrends.com performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.3 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

1/100

25%

SI (Speed Index)

Value7.3 s

28/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.107

88/100

15%

TTI (Time to Interactive)

Value7.8 s

45/100

10%

Network Requests Diagram

crmtrends.com

239 ms

www.crmtrends.com

635 ms

bootstrap.min.css

871 ms

font-awesome.min.css

427 ms

font-awesome.min.css

7 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 63% of them (31 requests) were addressed to the original Crmtrends.com, 20% (10 requests) were made to Fonts.gstatic.com and 6% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Crmtrends.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 521.1 kB (45%)

Content Size

1.2 MB

After Optimization

633.4 kB

In fact, the total size of Crmtrends.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 490.6 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 30.2 kB

  • Original 35.4 kB
  • After minification 21.4 kB
  • After compression 5.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.0 kB, which is 40% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.2 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 10.5 kB

  • Original 490.6 kB
  • After minification 480.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. CRM Trends images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 161.6 kB

  • Original 254.6 kB
  • After minification 247.0 kB
  • After compression 93.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 161.6 kB or 63% of the original size.

CSS Optimization

-85%

Potential reduce by 318.9 kB

  • Original 373.9 kB
  • After minification 327.1 kB
  • After compression 55.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Crmtrends.com needs all CSS files to be minified and compressed as it can save up to 318.9 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (72%)

Requests Now

36

After Optimization

10

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of CRM Trends. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

crmtrends.com accessibility score

94

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

crmtrends.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

crmtrends.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Crmtrends.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Crmtrends.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of CRM Trends. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: