Analyze

Page load speed analysis

  • 64/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    602 ms

  • Resources loaded

    6.5 sec

  • Page rendered

    265 ms

  • Total page load time

    7.4 sec

Welcome to customs.govt.nz homepage info - get ready to check Customs best content for New Zealand right away, or after learning these important things about customs.govt.nz

We analyzed Customs.govt.nz page load time and found that the first response time was 602 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Page optimization

  • HTML 50.5 kB
    Images 1.3 MB
    Javascripts 246.8 kB
    CSS 35.9 kB

    In fact, the total size of Customs.govt.nz main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

    • Original 50.5 kB
    • After minification 44.2 kB
    • After compression 12.9 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.3 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.6 kB or 74% of the original size.

    • Original 1.3 MB
    • After optimization 1.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Customs images are well optimized though.

    • Original 246.8 kB
    • After minification 238.6 kB
    • After compression 73.4 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 173.4 kB or 70% of the original size.

    • Original 35.9 kB
    • After minification 26.8 kB
    • After compression 5.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Customs.govt.nz needs all CSS files to be minified and compressed as it can save up to 30.0 kB or 84% of the original size.

Network requests diagram

  • www.customs.govt.nz
  • default.aspx
  • main.css
  • homepage.css
  • jquery-1.4.3.min.js
  • CustomsCommon.js
  • globalNavigation.js
  • WebResource.axd
  • blank.js
  • init.js
  • ScriptResource.axd
  • gosearch15.png
  • Instagram.png
  • Facebook.png
  • Twitter.png
  • GooglePlus.png
  • Where%27s-my-parcel.jpg
  • 47CW0279%20T.JPG
  • 47CW0372%20T.JPG
  • credit%20card%20image.jpg
  • FTA%20general%20info%20guide.jpg
  • objectionable-material-graphic.jpg
  • White%20powder%2016%20Oct.jpg
  • Op%20Cairn%20table.jpg
  • ContacNT%201700g%20in%20laptop%20bag%20LR.jpg
  • Whats_my_duty.jpg
  • coastwatchImage.jpg
  • Promolink-Pay-Customs-online.png
  • NZ-Crest-promolink.jpg
  • promolink2.png
  • Crimestoppers%20logo.png
  • inland-revenue.png
  • wrapSiteBG.png
  • spriteBlueBG.png
  • spriteYellowBG.png
  • transparentBG80.png
  • spriteRepeatableBlueBG.png
  • spriteIcons.png
  • analytics.js
  • searchBtnGo.png
  • collect

Our browser made a total of 41 requests to load all elements on the main page. We found that 95% of them (39 requests) were addressed to the original Customs.govt.nz, 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (3.5 sec) belongs to the original domain Customs.govt.nz.

Additional info on customs.govt.nz

Requests

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Customs. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

8

Javascripts

29

Images

2

CSS

39

All

Possible request optimization

1

Javascripts

6

Images

2

CSS

30

Optimized

9

All

Normal result

Redirects

As for redirects, our browser was forwarded to http://www.customs.govt.nz/Pages/default.aspx before it reached this domain.

IP address

Customs.govt.nz uses IP address which is currently shared with 1 other domain. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

customs.govt.nz

customsrelease.customs.govt.nz

13.70.90.30

DNS records

Type Host Target/ip TTL Other
A

customs.govt.nz

202.175.134.118 299
NS

customs.govt.nz

ns.datacom.co.nz 3599
NS

customs.govt.nz

ns1.datacom.co.nz 3599
SOA

customs.govt.nz

3599 Mname: ns.datacom.co.nz
Rname: soa.datacom.co.nz
Serial: 2015042229
Refresh: 900
Retry: 600
Expire: 86400
Minimum-ttl: 3600
MX

customs.govt.nz

mx12.datacom.co.nz 2199 Pri: 10

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Customs.govt.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Customs.govt.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Customs.govt.nz has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 56.7% of all visits is New Zealand. It lies approximately 1340 miles away from the server location (Australia) and such a distance cannot critically affect website speed, but moving the server closer to their user base in New Zealand can speed up Customs.govt.nz page load time anyway.

Normal result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Customs. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

customs.govt.nz

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