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shop.coles.com.au screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

shop.coles.com.au

Shop groceries online | Coles Supermarket

Page Load Speed

8.8 sec in total

First Response

742 ms

Resources Loaded

7.9 sec

Page Rendered

150 ms

shop.coles.com.au screenshot

About Website

Welcome to shop.coles.com.au homepage info - get ready to check Shop Coles best content for Australia right away, or after learning these important things about shop.coles.com.au

Shop your way at Coles. Our range of groceries, deli, meat, fresh fruit and vegetables at everyday low prices you know and trust. Shop online and get home delivery or click and collect.

Visit shop.coles.com.au

Key Findings

We analyzed Shop.coles.com.au page load time and found that the first response time was 742 ms and then it took 8.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

shop.coles.com.au performance score

0

Network Requests Diagram

shop.coles.com.au

742 ms

national

1325 ms

screen.css

1226 ms

boomerang.js

708 ms

dojo.js

946 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 73% of them (62 requests) were addressed to the original Shop.coles.com.au, 5% (4 requests) were made to Server.lon.liveperson.net and 4% (3 requests) were made to Coles.com.au. The less responsive or slowest element that took the longest time to load (4.6 sec) relates to the external source Server.lon.liveperson.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (56%)

Content Size

2.6 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.coles.com.au main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 378.3 kB

  • Original 448.7 kB
  • After minification 417.2 kB
  • After compression 70.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 378.3 kB or 84% of the original size.

Image Optimization

-8%

Potential reduce by 60.3 kB

  • Original 789.8 kB
  • After minification 729.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Coles images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 728.6 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 274.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 728.6 kB or 73% of the original size.

CSS Optimization

-83%

Potential reduce by 291.6 kB

  • Original 353.1 kB
  • After minification 328.7 kB
  • After compression 61.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.coles.com.au needs all CSS files to be minified and compressed as it can save up to 291.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (51%)

Requests Now

79

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Coles. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

shop.coles.com.au

shop.coles.com.au

742 ms

national

national

1325 ms

screen.css

screen.css

1226 ms

boomerang.js

boomerang.js

708 ms

dojo.js

dojo.js

946 ms

boot.js

boot.js

707 ms

bg-paper.jpg

bg-paper.jpg

489 ms

welcome-ex_BG_990x330.jpg

welcome-ex_BG_990x330.jpg

471 ms

link-arrow.png

link-arrow.png

240 ms

logo-coles.png

logo-coles.png

237 ms

v1-fruit-m.jpg

v1-fruit-m.jpg

936 ms

v1-fruit.png

v1-fruit.png

1168 ms

no-1.png

no-1.png

473 ms

no-2.png

no-2.png

716 ms

no-3.png

no-3.png

706 ms

free-delivery.png

free-delivery.png

1174 ms

free-delivery-m.jpg

free-delivery-m.jpg

1215 ms

6280792-th.jpg

6280792-th.jpg

939 ms

7554543-th.jpg

7554543-th.jpg

1189 ms

5865350-th.jpg

5865350-th.jpg

1171 ms

4238285-th.jpg

4238285-th.jpg

1173 ms

80430-th.jpg

80430-th.jpg

1401 ms

2654926-th.jpg

2654926-th.jpg

1404 ms

4896121-th.jpg

4896121-th.jpg

1408 ms

8350630-th.jpg

8350630-th.jpg

1409 ms

2318496-th.jpg

2318496-th.jpg

1427 ms

5048219-th.jpg

5048219-th.jpg

1458 ms

promo_background_shadow.png

promo_background_shadow.png

1609 ms

menu-arrow.png

menu-arrow.png

1612 ms

browse-top.png

browse-top.png

1616 ms

sprite-map.png

sprite-map.png

1852 ms

sprites.png

sprites.png

2584 ms

rhst-icon.png

rhst-icon.png

1675 ms

btn_get-started.png

btn_get-started.png

1842 ms

line.png

line.png

1846 ms

guest-shopping-list.png

guest-shopping-list.png

2083 ms

tag.js

tag.js

138 ms

hp-btn-cnc.png

hp-btn-cnc.png

1897 ms

hp-btn-half-price.png

hp-btn-half-price.png

2056 ms

hp-btn-specials.png

hp-btn-specials.png

2061 ms

990x120_Homepage-Loggedin-FDED_25022016.jpg

990x120_Homepage-Loggedin-FDED_25022016.jpg

2304 ms

ColesHapticExtraBold.woff

ColesHapticExtraBold.woff

1257 ms

ColesHapticBold.woff

ColesHapticBold.woff

1267 ms

ColesHapticRegular.woff

ColesHapticRegular.woff

1277 ms

coleshapticexbd-webfont.woff

coleshapticexbd-webfont.woff

2381 ms

coleshapticbd-webfont.woff

coleshapticbd-webfont.woff

2290 ms

analytics.js

analytics.js

10 ms

f.js

f.js

20 ms

tab.png

tab.png

3 ms

.jsonp

.jsonp

49 ms

script.js

script.js

2111 ms

analytics.js

analytics.js

2113 ms

mTag.js

mTag.js

351 ms

guest.js

guest.js

2639 ms

jquery.min.js

jquery.min.js

5 ms

253 ms

4648 ms

87 ms

main.js

main.js

236 ms

declare.js

declare.js

247 ms

Deferred.js

Deferred.js

244 ms

browser.js

browser.js

237 ms

unload.js

unload.js

236 ms

html.js

html.js

237 ms

NodeList.js

NodeList.js

238 ms

xhr.js

xhr.js

241 ms

io-query.js

io-query.js

246 ms

dom-form.js

dom-form.js

237 ms

moment.js

moment.js

245 ms

adobe_analytics.js

adobe_analytics.js

248 ms

ec.js

ec.js

6 ms

adsct

adsct

122 ms

adsct

adsct

92 ms

collect

collect

3 ms

collect

collect

94 ms

multibuy.js

multibuy.js

247 ms

compare.js

compare.js

247 ms

pixel

pixel

18 ms

pixel

pixel

15 ms

id

id

9 ms

id

id

11 ms

s14277984872460

s14277984872460

6 ms

CachedSuggestionsView

CachedSuggestionsView

562 ms

beacon.gif

beacon.gif

235 ms

print.css

print.css

246 ms

SEO Factors

shop.coles.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.coles.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.coles.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.coles.com.au

Open Graph description is not detected on the main page of Shop Coles. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: