Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

ddbcanada.com

DDB Canada | Unexpected Works

Page Load Speed

1.3 sec in total

First Response

235 ms

Resources Loaded

895 ms

Page Rendered

128 ms

ddbcanada.com screenshot

About Website

Visit ddbcanada.com now to see the best up-to-date DDB Canada content for Canada and also check out these interesting facts you probably never knew about ddbcanada.com

We are a creatively acclaimed full-service agency with offices across Canada and connected to the DDB network worldwide. Come make Unexpected Works with us.

Visit ddbcanada.com

Key Findings

We analyzed Ddbcanada.com page load time and found that the first response time was 235 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

ddbcanada.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value1,280 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.271

45/100

15%

TTI (Time to Interactive)

Value11.6 s

18/100

10%

Network Requests Diagram

ddbcanada.com

235 ms

www.ddbcanada.com

190 ms

global.css

7 ms

mobile-redirect.js

17 ms

swfobject.js

9 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 58% of them (11 requests) were addressed to the original Ddbcanada.com, 11% (2 requests) were made to Google-analytics.com and 11% (2 requests) were made to Koi-1c1a7p0.sharpspring.com. The less responsive or slowest element that took the longest time to load (235 ms) belongs to the original domain Ddbcanada.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 101.6 kB (67%)

Content Size

151.8 kB

After Optimization

50.1 kB

In fact, the total size of Ddbcanada.com main page is 151.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 143.6 kB which makes up the majority of the site volume.

HTML Optimization

-64%

Potential reduce by 4.1 kB

  • Original 6.4 kB
  • After minification 5.9 kB
  • After compression 2.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.1 kB or 64% of the original size.

JavaScript Optimization

-67%

Potential reduce by 96.6 kB

  • Original 143.6 kB
  • After minification 131.1 kB
  • After compression 47.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 96.6 kB or 67% of the original size.

CSS Optimization

-57%

Potential reduce by 989 B

  • Original 1.7 kB
  • After minification 1.3 kB
  • After compression 754 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ddbcanada.com needs all CSS files to be minified and compressed as it can save up to 989 B or 57% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (59%)

Requests Now

17

After Optimization

7

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of DDB Canada. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

ddbcanada.com accessibility score

100

Accessibility Issues

Best Practices

ddbcanada.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ddbcanada.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ddbcanada.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ddbcanada.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of DDB Canada. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: