Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

designate.com

Designate | Brighton's Creative House | Campaign Top 50 Agency

Page Load Speed

4.9 sec in total

First Response

404 ms

Resources Loaded

4 sec

Page Rendered

510 ms

designate.com screenshot

About Website

Click here to check amazing Designate content for United Kingdom. Otherwise, check out these important facts you probably never knew about designate.com

Award-Winning, Independent Agency Helping Brands to Thrive with Outstanding Strategy and Creative – all from the UK's Most Progressive City.

Visit designate.com

Key Findings

We analyzed Designate.com page load time and found that the first response time was 404 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster. This domain responded with an error, which can significantly jeopardize Designate.com rating and web reputation

Performance Metrics

designate.com performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.3 s

25/100

10%

Network Requests Diagram

designate.com

404 ms

www.designate.com

970 ms

ti.js

10 ms

addthis_widget.js

13 ms

foundation.min.css

542 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 61% of them (62 requests) were addressed to the original Designate.com, 5% (5 requests) were made to Gstatic.com and 4% (4 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Designate.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (35%)

Content Size

3.5 MB

After Optimization

2.2 MB

In fact, the total size of Designate.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 93.3 kB

  • Original 128.4 kB
  • After minification 126.0 kB
  • After compression 35.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.3 kB or 73% of the original size.

Image Optimization

-6%

Potential reduce by 116.5 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Designate images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 828.5 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 453.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 828.5 kB or 65% of the original size.

CSS Optimization

-85%

Potential reduce by 170.8 kB

  • Original 200.6 kB
  • After minification 192.5 kB
  • After compression 29.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Designate.com needs all CSS files to be minified and compressed as it can save up to 170.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (52%)

Requests Now

90

After Optimization

43

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Designate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

designate.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

designate.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

designate.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Designate.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Designate.com main page’s claimed encoding is utf8. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Designate. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: