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digitlondon.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

digitlondon.com

Page Load Speed

1.3 sec in total

First Response

321 ms

Resources Loaded

876 ms

Page Rendered

150 ms

digitlondon.com screenshot

About Website

Welcome to digitlondon.com homepage info - get ready to check Digitlondon best content right away, or after learning these important things about digitlondon.com

We are a brand interaction consultancy. We partner and collaborate with clients to help them transform their businesses through our understanding of human behaviour, emerging technology & interaction ...

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Key Findings

We analyzed Digitlondon.com page load time and found that the first response time was 321 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

digitlondon.com performance score

0

Network Requests Diagram

digitlondon.com

321 ms

desktop.css

165 ms

modernizr.custom.54713.js

159 ms

Digit.js

160 ms

retina.js

161 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 88% of them (22 requests) were addressed to the original Digitlondon.com, 12% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (321 ms) belongs to the original domain Digitlondon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 261.2 kB (55%)

Content Size

478.9 kB

After Optimization

217.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Digitlondon.com main page is 478.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 161.0 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 9.4 kB

  • Original 12.1 kB
  • After minification 9.9 kB
  • After compression 2.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.2 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.4 kB or 77% of the original size.

Image Optimization

-20%

Potential reduce by 30.2 kB

  • Original 154.1 kB
  • After minification 123.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Digitlondon needs image optimization as it can save up to 30.2 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-58%

Potential reduce by 93.1 kB

  • Original 161.0 kB
  • After minification 155.6 kB
  • After compression 68.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 93.1 kB or 58% of the original size.

CSS Optimization

-85%

Potential reduce by 128.6 kB

  • Original 151.6 kB
  • After minification 148.0 kB
  • After compression 23.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Digitlondon.com needs all CSS files to be minified and compressed as it can save up to 128.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (57%)

Requests Now

23

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Digitlondon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

digitlondon.com

digitlondon.com

321 ms

desktop.css

desktop.css

165 ms

modernizr.custom.54713.js

modernizr.custom.54713.js

159 ms

Digit.js

Digit.js

160 ms

retina.js

retina.js

161 ms

jquery-1.9.1.min.js

jquery-1.9.1.min.js

270 ms

underscore-min.js

underscore-min.js

161 ms

signals.min.js

signals.min.js

267 ms

jquery.transit.min.js

jquery.transit.min.js

268 ms

dialog.js

dialog.js

267 ms

analytics.js

analytics.js

266 ms

utils.js

utils.js

281 ms

abstract.js

abstract.js

309 ms

global.js

global.js

312 ms

ga.js

ga.js

44 ms

digit-logo.jpg

digit-logo.jpg

81 ms

icon-share.png

icon-share.png

80 ms

bob.png

bob.png

81 ms

bob-light.png

bob-light.png

156 ms

D_DAy.jpg

D_DAy.jpg

221 ms

about_us_hands.jpg

about_us_hands.jpg

226 ms

designerwantedsmallnew.jpeg

designerwantedsmallnew.jpeg

313 ms

3c2c3bda-54b5-4286-abfb-efc1e76e8758.woff

3c2c3bda-54b5-4286-abfb-efc1e76e8758.woff

119 ms

inpage_linkid.js

inpage_linkid.js

8 ms

__utm.gif

__utm.gif

26 ms

SEO Factors

digitlondon.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Digitlondon.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Digitlondon.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

digitlondon.com

Open Graph description is not detected on the main page of Digitlondon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: