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doubleclick.com: Enterprise Advertising & Analytics Solutions - Google Marketing Platform

Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.

Page load speed analysis

  • 52/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    102 ms

  • Resources loaded

    17.4 sec

  • Page rendered

    8 sec

  • Total page load time

    25.5 sec

Welcome to doubleclick.com homepage info - get ready to check Doubleclick best content for United States right away, or after learning these important things about doubleclick.com

We analyzed Doubleclick.com page load time and found that the first response time was 102 ms and then it took 25.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Page optimization

  • HTML 191.6 kB
    Images 5.9 MB
    Javascripts 949.0 kB
    CSS 251.7 kB

    In fact, the total size of Doubleclick.com main page is 7.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.9 MB which makes up the majority of the site volume.

    • Original 191.6 kB
    • After minification 186.8 kB
    • After compression 18.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 173.3 kB or 90% of the original size.

    • Original 5.9 MB
    • After optimization 5.7 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Doubleclick images are well optimized though.

    • Original 949.0 kB
    • After minification 948.2 kB
    • After compression 181.6 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 767.4 kB or 81% of the original size.

    • Original 251.7 kB
    • After minification 251.4 kB
    • After compression 41.5 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Doubleclick.com needs all CSS files to be minified and compressed as it can save up to 210.2 kB or 84% of the original size.

Network requests diagram

  • doubleclick.com
  • www.doubleclickbygoogle.com
  • base.min.css
  • shutterstock_372469822.c59fcc71.landscape-1350x700.jpg
  • angular.min.js
  • angular-sanitize.min.js
  • angular-route.min.js
  • angular-touch.min.js
  • angular_vendor.min.js
  • base.min.js
  • webfont.js
  • shutterstock_386742379.9ec35265.landscape-800x450.jpg
  • shutterstock_470095658..landscape-800x450.jpg
  • doubleclick-google-logo-wide.svg
  • doubleclick-google-logo-wide-white.svg
  • arrow-circle-white.svg
  • arrow-right_white.svg
  • marketing.svg
  • arrow-right.svg
  • revenue.svg
  • Category-Neutral.svg
  • arrow-circle.svg
  • arrow-up.svg
  • arrow-down-grey.png
  • gtm.js
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  • case-study.svg
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  • Outro_3.4c6b8d1b.cinemascope-314x143.jpg
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  • Home.ec20e00e.cinemascope-314x143.jpg
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  • Screenshot_2017-04-05_at_3.10.29_PM..cinemascope-314x143.png
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  • ML-MOBILE-BIG..cinemascope-314x143.jpg
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  • arrow.svg
  • op-ed.svg
  • content-collection.svg
  • inthepress.svg
  • news.svg
  • guide.svg
  • report.svg
  • spotlight.svg
  • infographic.svg
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  • Copy_of_offset_221040.11d31d3b.cinemascope-314x143.jpg
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  • PG_MERCEDES_Still_1.22e4378d.cinemascope-314x143.jpg
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  • 0-o197152.655e8d93.cinemascope-314x143.jpg
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  • mws_landing..squared-294x389.jpg
  • shutterstock_125655830.f5586b59.cinemascope-314x143.jpg
  • Golden-Gate-Bridge-Skyline_.232112fd.cinemascope-314x143.jpg
  • DOUBLECLICK-HEADER-SITE-IMA.0b716957.cinemascope-314x143.jpg
  • 2016_Holiday_search_campaig.bb0ca58e.cinemascope-314x143.jpg
  • LOreal_programmatic_marketi.49641fea.cinemascope-314x143.jpg
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  • Mobile_Web_Speed.fea76ceb.cinemascope-314x143.jpg
  • Dynamic_ad_insertion_with_D.ab550626.cinemascope-314x143.jpg
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  • shutterstock_436301107.9e3160a3.cinemascope-314x143.jpg

Our browser made a total of 116 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Doubleclick.com, 72% (83 requests) were made to Storage.googleapis.com and 22% (26 requests) were made to Doubleclickbygoogle.com. The less responsive or slowest element that took the longest time to load (12.2 sec) relates to the external source Googletagmanager.com.

Additional info on doubleclick.com

Requests

The browser has sent 114 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Doubleclick. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

9

Javascripts

104

Images

1

CSS

114

All

Possible request optimization

1

Javascripts

92

Images

1

CSS

20

Optimized

94

All

Normal result

Redirects

As for redirects, our browser was forwarded to https://www.google.com/doubleclick/ before it reached this domain.

IP address

Doubleclick.com uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A

doubleclick.com

172.217.9.14 289
NS

doubleclick.com

ns4.google.com 86392
NS

doubleclick.com

ns1.google.com 86392
NS

doubleclick.com

ns2.google.com 86392
NS

doubleclick.com

ns3.google.com 86392

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Doubleclick.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Doubleclick.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Doubleclick.com has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 76.4% of all visits is United States. It’s good for Doubleclick.com that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Doubleclick. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

doubleclick.com

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