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edelman.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 75% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

edelman.com

Welcome to Edelman

Page Load Speed

1.4 sec in total

First Response

90 ms

Resources Loaded

1.1 sec

Page Rendered

249 ms

edelman.com screenshot

About Website

Visit edelman.com now to see the best up-to-date Edelman content for United States and also check out these interesting facts you probably never knew about edelman.com

Edelman is an award-winning global public relations consultancy firm. We partner with businesses to evolve, promote and protect their brands and reputations.

Visit edelman.com

Key Findings

We analyzed Edelman.com page load time and found that the first response time was 90 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

edelman.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value19.1 s

0/100

25%

SI (Speed Index)

Value7.0 s

33/100

10%

TBT (Total Blocking Time)

Value4,550 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.7 s

8/100

10%

Network Requests Diagram

edelman.com

90 ms

www.edelman.com

233 ms

trackingCode.js

77 ms

style.css

10 ms

edelman_responsive.min.css

26 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 11% of them (10 requests) were addressed to the original Edelman.com, 46% (41 requests) were made to Edelman-zippykid.netdna-ssl.com and 3% (3 requests) were made to Edelman.feedmagnet.com. The less responsive or slowest element that took the longest time to load (619 ms) relates to the external source Edelman.feedmagnet.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (19%)

Content Size

5.8 MB

After Optimization

4.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Edelman.com main page is 5.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.6 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 67.6 kB

  • Original 85.0 kB
  • After minification 76.5 kB
  • After compression 17.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.6 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 141.0 kB

  • Original 4.6 MB
  • After minification 4.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Edelman images are well optimized though.

JavaScript Optimization

-77%

Potential reduce by 719.8 kB

  • Original 939.6 kB
  • After minification 741.1 kB
  • After compression 219.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 719.8 kB or 77% of the original size.

CSS Optimization

-84%

Potential reduce by 175.4 kB

  • Original 209.1 kB
  • After minification 197.3 kB
  • After compression 33.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Edelman.com needs all CSS files to be minified and compressed as it can save up to 175.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (54%)

Requests Now

84

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Edelman. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

edelman.com

edelman.com

90 ms

www.edelman.com

www.edelman.com

233 ms

trackingCode.js

trackingCode.js

77 ms

style.css

style.css

10 ms

edelman_responsive.min.css

edelman_responsive.min.css

26 ms

font-awesome.css

font-awesome.css

24 ms

wpp.css

wpp.css

32 ms

jquery.js

jquery.js

33 ms

jquery-migrate.min.js

jquery-migrate.min.js

33 ms

recaptcha_ajax.js

recaptcha_ajax.js

44 ms

picturefill.min.js

picturefill.min.js

22 ms

buttons.js

buttons.js

48 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

130 ms

social.png

social.png

21 ms

branding.png

branding.png

20 ms

embed.js

embed.js

107 ms

widgets.js

widgets.js

258 ms

count.js

count.js

104 ms

analytics.js

analytics.js

26 ms

plusone.js

plusone.js

271 ms

in.js

in.js

64 ms

2016_Global_Trust_Barometer_homepage-Cover_940x315_v2.jpg

2016_Global_Trust_Barometer_homepage-Cover_940x315_v2.jpg

61 ms

banner.jpg

banner.jpg

62 ms

Trust-in-APACMEA_marqueev2.png

Trust-in-APACMEA_marqueev2.png

81 ms

Edelman_940x315_HOME_3people_click_V2.jpg

Edelman_940x315_HOME_3people_click_V2.jpg

65 ms

Picture51.png

Picture51.png

85 ms

Untitled-1.jpg

Untitled-1.jpg

85 ms

Changing-of-the-Guard1-423x198.jpg

Changing-of-the-Guard1-423x198.jpg

62 ms

Picture1-423x198.png

Picture1-423x198.png

67 ms

532137_10150734014636772_972672112_n-423x198.jpg

532137_10150734014636772_972672112_n-423x198.jpg

64 ms

2016_Global_Trust_Barometer_01_Featured_image_Logo_620x315_option3.jpg

2016_Global_Trust_Barometer_01_Featured_image_Logo_620x315_option3.jpg

69 ms

Web-Stuff_Final-03-851x433.jpg

Web-Stuff_Final-03-851x433.jpg

67 ms

Earned-Brand-Featured-Image-v6-851x433.jpg

Earned-Brand-Featured-Image-v6-851x433.jpg

80 ms

Media-Trends.jpg

Media-Trends.jpg

83 ms

Featured-Image-423x198.png

Featured-Image-423x198.png

89 ms

MWV-21-423x198.jpg

MWV-21-423x198.jpg

89 ms

The-Most-Interesting-Man-in-the-World-Hi-Res-423x198.jpg

The-Most-Interesting-Man-in-the-World-Hi-Res-423x198.jpg

88 ms

7673988460_107e368be1_k-423x198.jpg

7673988460_107e368be1_k-423x198.jpg

89 ms

Golden-Gate-Bridge-Wilson-Hui-423x198.jpg

Golden-Gate-Bridge-Wilson-Hui-423x198.jpg

90 ms

4.5.X-Detail-New-York-option-2-300x140.jpg

4.5.X-Detail-New-York-option-2-300x140.jpg

90 ms

arrows.png

arrows.png

92 ms

hr.png

hr.png

90 ms

collect

collect

37 ms

edelman_responsive.min.js

edelman_responsive.min.js

29 ms

shadowbox.js

shadowbox.js

33 ms

jquery.validate.min.js

jquery.validate.min.js

29 ms

jquery-ui-1.8.16.custom.min.js

jquery-ui-1.8.16.custom.min.js

35 ms

jquery.placeholder.min.js

jquery.placeholder.min.js

30 ms

amplify.core.min.js

amplify.core.min.js

31 ms

amplify.store.min.js

amplify.store.min.js

30 ms

owl.carousel.js

owl.carousel.js

33 ms

jquery.fitvids.js

jquery.fitvids.js

31 ms

plugins.min.js

plugins.min.js

33 ms

behave.min.js

behave.min.js

32 ms

102ab74c-0e84-4fe5-a17a-b20fb643591a.woff

102ab74c-0e84-4fe5-a17a-b20fb643591a.woff

194 ms

embed.js

embed.js

619 ms

secureAnonymousFramework

secureAnonymousFramework

155 ms

all.js

all.js

152 ms

iframe_api

iframe_api

176 ms

track.js

track.js

127 ms

getAllAppDefault.esi

getAllAppDefault.esi

76 ms

2016_Global_Trust_Barometer_homepage-Cover_940x315_v2.jpg

2016_Global_Trust_Barometer_homepage-Cover_940x315_v2.jpg

118 ms

banner.jpg

banner.jpg

118 ms

Trust-in-APACMEA_marqueev2.png

Trust-in-APACMEA_marqueev2.png

479 ms

Edelman_940x315_HOME_3people_click_V2.jpg

Edelman_940x315_HOME_3people_click_V2.jpg

284 ms

Picture51.png

Picture51.png

480 ms

Untitled-1.jpg

Untitled-1.jpg

285 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

15 ms

track.gif

track.gif

31 ms

58 ms

www-widgetapi.js

www-widgetapi.js

29 ms

getSegment.php

getSegment.php

15 ms

checkOAuth.esi

checkOAuth.esi

57 ms

xd_arbiter.php

xd_arbiter.php

40 ms

xd_arbiter.php

xd_arbiter.php

73 ms

t.dhj

t.dhj

67 ms

t.dhj

t.dhj

38 ms

cm

cm

15 ms

s-3271.xgi

s-3271.xgi

18 ms

12 ms

hbpix

hbpix

27 ms

9 ms

xrefid.xgi

xrefid.xgi

5 ms

pixel

pixel

19 ms

pixel

pixel

16 ms

2981

2981

21 ms

mixpanel-2.1.js

mixpanel-2.1.js

33 ms

jquery.min.js

jquery.min.js

74 ms

underscore.js

underscore.js

54 ms

8 ms

Accessibility Review

edelman.com accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

edelman.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

edelman.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Edelman.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Edelman.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

edelman.com

Open Graph data is detected on the main page of Edelman. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: