3.4 sec in total
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Click here to check amazing Equal Exchange content for United States. Otherwise, check out these important facts you probably never knew about equalexchange.coop
We offer a wide range of fair trade & organic coffee, chocolate, tea, cocoa and snacks direct from small-scale farmers and direct to your door.
Visit equalexchange.coopWe analyzed Equalexchange.coop page load time and found that the first response time was 361 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.
equalexchange.coop performance score
name
value
score
weighting
Value4.0 s
24/100
10%
Value13.6 s
0/100
25%
Value11.5 s
5/100
10%
Value3,710 ms
1/100
30%
Value0.463
19/100
15%
Value31.9 s
0/100
10%
361 ms
73 ms
74 ms
76 ms
74 ms
Our browser made a total of 96 requests to load all elements on the main page. We found that 55% of them (53 requests) were addressed to the original Equalexchange.coop, 17% (16 requests) were made to Use.typekit.com and 5% (5 requests) were made to Cc.chango.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Equalexchange.coop.
Page size can be reduced by 1.9 MB (45%)
4.2 MB
2.3 MB
In fact, the total size of Equalexchange.coop main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.
Potential reduce by 258.3 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 258.3 kB or 85% of the original size.
Potential reduce by 642.2 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Equal Exchange needs image optimization as it can save up to 642.2 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 710.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 710.0 kB or 68% of the original size.
Potential reduce by 275.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Equalexchange.coop needs all CSS files to be minified and compressed as it can save up to 275.1 kB or 87% of the original size.
Number of requests can be reduced by 39 (51%)
76
37
The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Equal Exchange. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.
equalexchange.coop
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equalexchange.coop accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes are not valid or misspelled
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Image elements do not have [alt] attributes
Links do not have a discernible name
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
equalexchange.coop best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
equalexchange.coop SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Equalexchange.coop can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Equalexchange.coop main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
equalexchange.coop
Open Graph description is not detected on the main page of Equal Exchange. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: