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etrade.com.au screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

etrade.com.au

Page Load Speed

10.9 sec in total

First Response

1 sec

Resources Loaded

9.7 sec

Page Rendered

211 ms

etrade.com.au screenshot

About Website

Welcome to etrade.com.au homepage info - get ready to check Etrade best content for Australia right away, or after learning these important things about etrade.com.au

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Key Findings

We analyzed Etrade.com.au page load time and found that the first response time was 1 sec and then it took 9.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster. This domain responded with an error, which can significantly jeopardize Etrade.com.au rating and web reputation

Performance Metrics

etrade.com.au performance score

0

Network Requests Diagram

etrade.com.au

1024 ms

Home.aspx

2981 ms

base.css

735 ms

Etrade.css

1761 ms

fontsizesmall.css

744 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Etrade.com.au, 90% (80 requests) were made to Invest.etrade.com.au and 2% (2 requests) were made to C.supert.ag. The less responsive or slowest element that took the longest time to load (3 sec) relates to the external source Invest.etrade.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (64%)

Content Size

1.7 MB

After Optimization

617.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Etrade.com.au main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. CSS take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 62.2 kB

  • Original 77.7 kB
  • After minification 69.2 kB
  • After compression 15.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.5 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.2 kB or 80% of the original size.

Image Optimization

-16%

Potential reduce by 56.0 kB

  • Original 350.1 kB
  • After minification 294.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Etrade needs image optimization as it can save up to 56.0 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 147.4 kB

  • Original 219.8 kB
  • After minification 210.4 kB
  • After compression 72.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 147.4 kB or 67% of the original size.

CSS Optimization

-78%

Potential reduce by 823.6 kB

  • Original 1.1 MB
  • After minification 1.0 MB
  • After compression 235.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Etrade.com.au needs all CSS files to be minified and compressed as it can save up to 823.6 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (55%)

Requests Now

82

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Etrade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

etrade.com.au

etrade.com.au

1024 ms

Home.aspx

Home.aspx

2981 ms

base.css

base.css

735 ms

Etrade.css

Etrade.css

1761 ms

fontsizesmall.css

fontsizesmall.css

744 ms

s_AgencyTags.js

s_AgencyTags.js

744 ms

pageTitleBar.js

pageTitleBar.js

745 ms

tieButton.js

tieButton.js

979 ms

help_nav.js

help_nav.js

1225 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

2736 ms

spritebutton.js

spritebutton.js

980 ms

AssetRenderer.aspx

AssetRenderer.aspx

1236 ms

Etrade.jquery.min.js

Etrade.jquery.min.js

1219 ms

cvp_green_bg_all_pages.css

cvp_green_bg_all_pages.css

1224 ms

AssetRenderer.aspx

AssetRenderer.aspx

1464 ms

supertag.js

supertag.js

300 ms

body_bg.png

body_bg.png

250 ms

aust_etlogo_invert.gif

aust_etlogo_invert.gif

248 ms

spacer.gif

spacer.gif

248 ms

toolbar_quote.gif

toolbar_quote.gif

248 ms

btn_go_bgwht.gif

btn_go_bgwht.gif

250 ms

toolbar_service_text.gif

toolbar_service_text.gif

495 ms

toolbar_openacct_text.gif

toolbar_openacct_text.gif

493 ms

home_on.gif

home_on.gif

491 ms

accounts_off.gif

accounts_off.gif

496 ms

portfolio_off.gif

portfolio_off.gif

495 ms

trading_off.gif

trading_off.gif

735 ms

quotes_off.gif

quotes_off.gif

735 ms

products_off.gif

products_off.gif

735 ms

toolsedu_off.gif

toolsedu_off.gif

737 ms

i_bookmark_eng.gif

i_bookmark_eng.gif

741 ms

mouseovermenubehaviour_dynamic.gif

mouseovermenubehaviour_dynamic.gif

986 ms

fontsizesmall_active.gif

fontsizesmall_active.gif

985 ms

fontsizemedium.gif

fontsizemedium.gif

986 ms

fontsizelarge.gif

fontsizelarge.gif

986 ms

eox_button_arrow2.png

eox_button_arrow2.png

986 ms

selected_tab_left_icon.gif

selected_tab_left_icon.gif

1218 ms

selected_tab_right_icon.gif

selected_tab_right_icon.gif

1219 ms

tab_left_icon.gif

tab_left_icon.gif

1223 ms

tab_right_icon.gif

tab_right_icon.gif

1223 ms

up.gif

up.gif

1229 ms

down.gif

down.gif

1232 ms

XAO.gif

XAO.gif

1465 ms

Australian_Flag_Small.gif

Australian_Flag_Small.gif

1463 ms

VeriSign.gif

VeriSign.gif

1466 ms

supertag-code-v8.js

supertag-code-v8.js

31 ms

frame_bg.png

frame_bg.png

417 ms

sprite_buttons.png

sprite_buttons.png

419 ms

time.png

time.png

407 ms

bullet_black.png

bullet_black.png

643 ms

loading-sml.gif

loading-sml.gif

643 ms

AssetRenderer.aspx

AssetRenderer.aspx

1360 ms

AssetRenderer.aspx

AssetRenderer.aspx

1109 ms

AssetRenderer.aspx

AssetRenderer.aspx

1125 ms

AssetRenderer.aspx

AssetRenderer.aspx

663 ms

eox_arrow_open.png

eox_arrow_open.png

868 ms

AssetRenderer.aspx

AssetRenderer.aspx

872 ms

AssetRenderer.aspx

AssetRenderer.aspx

909 ms

AssetRenderer.aspx

AssetRenderer.aspx

1367 ms

AssetRenderer.aspx

AssetRenderer.aspx

1364 ms

AssetRenderer.aspx

AssetRenderer.aspx

1400 ms

grey_vert_grad.gif

grey_vert_grad.gif

1353 ms

lock.png

lock.png

1373 ms

eox_arrow_green.png

eox_arrow_green.png

1598 ms

selected_tab_bg.gif

selected_tab_bg.gif

1596 ms

tab_bg.gif

tab_bg.gif

1608 ms

test.txt

test.txt

1584 ms

AssetRenderer.aspx

AssetRenderer.aspx

1587 ms

AssetRenderer.aspx

AssetRenderer.aspx

1613 ms

AssetRenderer.aspx

AssetRenderer.aspx

1809 ms

AssetRenderer.aspx

AssetRenderer.aspx

1810 ms

Default.aspx

Default.aspx

1191 ms

AccessXML.aspx

AccessXML.aspx

1621 ms

home_off.gif

home_off.gif

251 ms

quotes_on.gif

quotes_on.gif

248 ms

Level2TabSelectedLeft.gif

Level2TabSelectedLeft.gif

249 ms

Level2TabSelectedRight.gif

Level2TabSelectedRight.gif

248 ms

print_16.gif

print_16.gif

250 ms

i_sm_help.gif

i_sm_help.gif

494 ms

i_search_eng.gif

i_search_eng.gif

490 ms

i_help_sm.gif

i_help_sm.gif

493 ms

Dowjones.jpg

Dowjones.jpg

497 ms

s44174533551558

s44174533551558

39 ms

Etrade_Print.css

Etrade_Print.css

249 ms

ausetd_2011ETProspect_1

ausetd_2011ETProspect_1

111 ms

conversion.js

conversion.js

31 ms

16 ms

40 ms

33 ms

SEO Factors

etrade.com.au SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Etrade.com.au can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Etrade.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

etrade.com.au

Open Graph description is not detected on the main page of Etrade. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: