Analyze Premium Makeup and Beauty Products | e.l.f. Cosmetics

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Page load speed analysis

  • 32/100

    Normal result
  • 3

    Successful tests
  • 5

    Failed tests
  • First response

    501 ms

  • Resources loaded

    57.2 sec

  • Page rendered

    9.6 sec

  • Total page load time

    67.3 sec

Click here to check amazing Eyeslipsface content for United Kingdom. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 501 ms and then it took 66.8 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there were 3 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Page optimization

  • HTML 99.1 kB
    Images 2.1 MB
    Javascripts 1.2 MB
    CSS 199.6 kB

    In fact, the total size of main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.1 MB which makes up the majority of the site volume.

    • Original 99.1 kB
    • After minification 88.2 kB
    • After compression 16.5 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.9 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.6 kB or 83% of the original size.

    • Original 2.1 MB
    • After optimization 2.1 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Eyeslipsface images are well optimized though.

    • Original 1.2 MB
    • After minification 1.2 MB
    • After compression 396.5 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 799.4 kB or 67% of the original size.

    • Original 199.6 kB
    • After minification 180.5 kB
    • After compression 36.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 163.0 kB or 82% of the original size.

Network requests diagram

  • style_new.css
  • jquery-1.7.min.js
  • jquery.fancybox-1.3.4.pack.js
  • jquery.fancybox-1.3.4.css
  • jquery.cookie.js
  • main.js
  • script_functions_new.js
  • 2654210069.js
  • bvapi.js
  • slick.css
  • slick-theme.css
  • 511
  • slick.min.js
  • conversion.js
  • up_loader.1.1.0.js
  • webmetro_dsmmtracker.js
  • issw.js
  • CT.js
  • linkstant.js
  • sli-rac.config.js
  • plusone.js
  • 113536.ct.js
  • logo-new.jpg
  • header-search-btn.gif
  • _091217-3PCGWP_HP-UK-desktop.jpg
  • hpfeature2_matte2metal08212017.jpg
  • 082917_Breadth-Beauty-Tools_HP-UK_03.jpg
  • Desktop_Day5_OnPointSponge52192_99.gif
  • signup-successBK.png
  • arrivedImg.png
  • lightboxClose.png
  • btn-connect-pnk.gif
  • btn-confirm-pink.gif
  • 15132_21663_900px53888.25.jpg.53888.25.jpg
  • btn_add_to_bag_hp_slider.gif
  • 14881_83314_900px_bestie45856.9.jpg.45856.9.jpg
  • 12475_85023_900px60327.4.jpg.60327.4.jpg
  • 13373_82510_900px_new56644.28.jpg.56644.28.jpg
  • 11584_85015_900px43085.6.jpg.43085.6.jpg
  • 85011_kabuki-face-brush_900.jpg
  • 11666_83401_Mineralinfused_primer68343.34.jpg.68343.34.jpg
  • footer-facebook-icon.gif
  • footer-twitter-icon.gif
  • footer-youtube-icon.gif
  • footer-pintrest-icon.gif
  • footer-googleplus-icon.gif
  • footer-instagram-icon.gif
  • btn-connect-blk.gif
  • flag_us.jpg
  • logo_peta.jpg
  • logo_crueltyfree.jpg
  • logo_paypal.jpg
  • btn_give_feedback.gif
  • btn_give_feedback_x.gif
  • home-slider-dot-on.png
  • slider-dot.png
  • 9b47db0b-77fb-4bb0-b5c2-3c131a36fc4d.woff
  • 4952d2e1-e0c0-46ca-b32e-c24a5882c471.woff
  • cb=gapi.loaded_0
  • js
  • rubicon
  • 9c8b7e5f-b3ca-435d-a197-b3dfeae277a1.ttf
  • lqs.aspx
  • lqs.apsx
  • generic
  • rum
  • rum
  • 55e40b4b-6742-4cea-b87c-382b0c65d12d.ttf
  • jquery-bv%401.11.1%2Blodash-bv%401.2.0.js
  • bv-primary.js
  • loader.js
  • bv.js
  • 3b0370cd-39d6-4a24-9c65-60787db0ebe0.woff
  • screen.css
  • bv-analytics.js
  • batch.json
  • id.json
  • 511
  • tap.php
  • event.php
  • generic
  • cs
  • cs
  • 55f63dc4-546d-4886-95bd-d2360a19f485.ttf
  • cs
  • pixel
  • sid.gif
  • pixel
  • img
  • sid.gif
  • st.gif
  • id.json
  • st.gif
  • pixel
  • analytics.js
  • id.json
  • iframe_api
  • collect
  • collect
  • www-widgetapi.js
  • t.gif
  • activityi;src=6038784;type=remark00;cat=ukhom0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=3910196255892.515
  • i.js
  • fbevents.js
  • ;u6=;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=466670587193.2208
  • ne.js
  • iframe
  • elf.js
  • 511
  • img
  • sli-rac.3.13.css
  • sli-rac.custom.css
  • sli-rac.stub.3.13.js
  • 081517_MadforMatte_HP_UK_Desktop_(1)63668_41.jpg
  • ajax-loader.gif
  • ga-audiences
  • tap.php
  • seg
  • event.php
  • generic
  • cs
  • 458359.gif
  • img
  • tap.php
  • sign-up-bkgd-blk.png
  • confirm-sign-up-bkgd-blk.png
  • img
  • img
  • cksync.php
  • Pug
  • rum
  • 353806.png
  • rtset
  • us.gif
  • match.aspx
  • merge
  • media_math_sync.xgi
  • vendormm.gif
  • info.php
  • UserMatch.ashx
  • match
  • cs
  • image.sbxx
  • pixel
  • img
  • img
  • img
  • img
  • img
  • blank.gif
  • analytics.min.js
  • spacer.gif
  • 459
  • slick.woff
  • img
  • img
  • 4448
  • 2948
  • sd
  • image.sbxx
  • media_math_sync.xgi
  • sync
  • match
  • 1618110391787840
  • _net.gif
  • img
  • img
  • pixel.gif
  • trpx.gif
  • 1by1.png
  • img
  • js
  • slick.ttf

Our browser made a total of 183 requests to load all elements on the main page. We found that 12% of them (22 requests) were addressed to the original, 18% (33 requests) were made to and 8% (15 requests) were made to The less responsive or slowest element that took the longest time to load (21.3 sec) relates to the external source

Additional info on


The browser has sent 148 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Eyeslipsface. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP addresses which are currently shared with 14 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 1797
A 1797
A 1797
A 1797
NS 21599

HTTPS certificate

SSL Certificate has a valid and up-to-date SSL certificate that expires on August 7, 2018.

Good result

Visitor World Map

Country of origin for 79.8% of all visits is United Kingdom. It lies approximately 3550 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to United Kingdom or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Eyeslipsface. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Language and encoding

Poor result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

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