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farmersinsurance.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    46% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

farmersinsurance.com

Insurance Quotes for Home, Auto, & Life : Farmers Insurance

Page Load Speed

1.5 sec in total

First Response

302 ms

Resources Loaded

984 ms

Page Rendered

234 ms

farmersinsurance.com screenshot

About Website

Welcome to farmersinsurance.com homepage info - get ready to check Farmers Insurance best content for United States right away, or after learning these important things about farmersinsurance.com

​​Home, life and car insurance from Farmers Insurance. With car insurance discounts and fast claim service, it's no wonder over 4000 customers a day switch to Farmers.

Visit farmersinsurance.com

Key Findings

We analyzed Farmersinsurance.com page load time and found that the first response time was 302 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

farmersinsurance.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value5.6 s

54/100

10%

TBT (Total Blocking Time)

Value4,250 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.5 s

4/100

10%

Network Requests Diagram

www.farmers.com

302 ms

clientlibs_bootstrap.min.css

9 ms

respond.js

29 ms

browser-deeplink.js

30 ms

clientlibs_base_extra.min.css

37 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Farmersinsurance.com, 3% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (314 ms) relates to the external source Farmers.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 83.6 kB (85%)

Content Size

98.6 kB

After Optimization

15.0 kB

  • HTML

In fact, the total size of Farmersinsurance.com main page is 98.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 98.6 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 83.6 kB

  • Original 98.6 kB
  • After minification 63.6 kB
  • After compression 15.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.9 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (18%)

Requests Now

34

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Farmers Insurance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.farmers.com

www.farmers.com

302 ms

clientlibs_bootstrap.min.css

clientlibs_bootstrap.min.css

9 ms

respond.js

respond.js

29 ms

browser-deeplink.js

browser-deeplink.js

30 ms

clientlibs_base_extra.min.css

clientlibs_base_extra.min.css

37 ms

clientlibs_base.min.css

clientlibs_base.min.css

39 ms

clientlibs_jquery.min.js

clientlibs_jquery.min.js

27 ms

clientlibs_bootstrap.min.js

clientlibs_bootstrap.min.js

113 ms

clientlibs_modernizer.min.js

clientlibs_modernizer.min.js

118 ms

clientlibs_base.min.js

clientlibs_base.min.js

237 ms

mobile-app-logo.png

mobile-app-logo.png

314 ms

close-icon-mid.png

close-icon-mid.png

202 ms

farmerslogo-retina.png

farmerslogo-retina.png

203 ms

farmerslogo-retina.png

farmerslogo-retina.png

204 ms

farmers_logo_white2x.png

farmers_logo_white2x.png

203 ms

bg-language-select.png

bg-language-select.png

238 ms

gray-right-arrow.png

gray-right-arrow.png

239 ms

hero_img.jpg

hero_img.jpg

240 ms

type_insur_dropdown_icon.png

type_insur_dropdown_icon.png

239 ms

blue_gradient_img_small.jpg

blue_gradient_img_small.jpg

238 ms

true-car-promo.png

true-car-promo.png

240 ms

icon_hoc.png

icon_hoc.png

246 ms

carousel_banner_mobile_3.png

carousel_banner_mobile_3.png

242 ms

hall-of-claims.jpg

hall-of-claims.jpg

240 ms

farmersrewardscard-carousel.png

farmersrewardscard-carousel.png

244 ms

banner_rideshare_1.png

banner_rideshare_1.png

242 ms

truecar_farmerswebbanner-r3.jpg

truecar_farmerswebbanner-r3.jpg

242 ms

home-insurance-untagged.jpg

home-insurance-untagged.jpg

243 ms

pet-insurance.png

pet-insurance.png

242 ms

thank-americas-teachers.jpg

thank-americas-teachers.jpg

244 ms

life-insurance-tag.jpg

life-insurance-tag.jpg

243 ms

CyberTrust_sm.png

CyberTrust_sm.png

245 ms

SlatePro-Bk.woff

SlatePro-Bk.woff

152 ms

SlatePro-Medium.woff

SlatePro-Medium.woff

151 ms

901a1060-0a3d-4255-8d7d-7f26524a42e2.woff

901a1060-0a3d-4255-8d7d-7f26524a42e2.woff

132 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

151 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

151 ms

left-arrow.png

left-arrow.png

34 ms

right-arrow.png

right-arrow.png

33 ms

gtm.js

gtm.js

77 ms

Accessibility Review

farmersinsurance.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Best Practices

farmersinsurance.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

farmersinsurance.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Farmersinsurance.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Farmersinsurance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

farmersinsurance.com

Open Graph description is not detected on the main page of Farmers Insurance. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: