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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

fayre-trade.co.uk

Page Load Speed

2.3 sec in total

First Response

153 ms

Resources Loaded

1.9 sec

Page Rendered

184 ms

fayre-trade.co.uk screenshot

About Website

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Key Findings

We analyzed Fayre-trade.co.uk page load time and found that the first response time was 153 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

fayre-trade.co.uk performance score

0

Network Requests Diagram

www.fayre-trade.co.uk

153 ms

timber.scss.css

55 ms

theme.scss.css

48 ms

css

23 ms

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

32 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Fayre-trade.co.uk, 31% (14 requests) were made to Cdn.shopify.com and 11% (5 requests) were made to Pagead2.googlesyndication.com. The less responsive or slowest element that took the longest time to load (891 ms) relates to the external source Shopify.webkul.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 286.9 kB (42%)

Content Size

676.1 kB

After Optimization

389.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fayre-trade.co.uk main page is 676.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 296.9 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 29.0 kB

  • Original 35.8 kB
  • After minification 29.2 kB
  • After compression 6.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.6 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.0 kB or 81% of the original size.

Image Optimization

-13%

Potential reduce by 35.9 kB

  • Original 268.8 kB
  • After minification 232.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Fayre Trade needs image optimization as it can save up to 35.9 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-55%

Potential reduce by 162.4 kB

  • Original 296.9 kB
  • After minification 279.4 kB
  • After compression 134.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 162.4 kB or 55% of the original size.

CSS Optimization

-80%

Potential reduce by 59.5 kB

  • Original 74.6 kB
  • After minification 74.4 kB
  • After compression 15.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fayre-trade.co.uk needs all CSS files to be minified and compressed as it can save up to 59.5 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (68%)

Requests Now

41

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fayre Trade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.fayre-trade.co.uk

www.fayre-trade.co.uk

153 ms

timber.scss.css

timber.scss.css

55 ms

theme.scss.css

theme.scss.css

48 ms

css

css

23 ms

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

32 ms

jquery.min.js

jquery.min.js

27 ms

modernizr.min.js

modernizr.min.js

41 ms

adsbygoogle.js

adsbygoogle.js

7 ms

fastclick.min.js

fastclick.min.js

38 ms

timber.js

timber.js

40 ms

theme.js

theme.js

47 ms

shopify_stats.js

shopify_stats.js

82 ms

trekkie.storefront.min.js

trekkie.storefront.min.js

190 ms

shop_events_listener-dabe00038c134ebede3c66ef50bfdcedb847ac379226dfb9a22bbf438ac8dbef.js

shop_events_listener-dabe00038c134ebede3c66ef50bfdcedb847ac379226dfb9a22bbf438ac8dbef.js

82 ms

banner4_125x125.gif

banner4_125x125.gif

79 ms

logo.png

logo.png

127 ms

rayleigh_mill_1_bfe52552-86ba-4704-bc76-2682b31f8249_large.JPG

rayleigh_mill_1_bfe52552-86ba-4704-bc76-2682b31f8249_large.JPG

41 ms

wizard_oz_large.jpg

wizard_oz_large.jpg

61 ms

ca-pub-4152959207760569.js

ca-pub-4152959207760569.js

175 ms

zrt_lookup.html

zrt_lookup.html

167 ms

show_ads_impl.js

show_ads_impl.js

50 ms

icons.woff

icons.woff

26 ms

ads

ads

426 ms

record.gif

record.gif

93 ms

osd.js

osd.js

59 ms

identify

identify

128 ms

analytics.js

analytics.js

14 ms

collect

collect

9 ms

collect

collect

52 ms

page

page

114 ms

m_js_controller.js

m_js_controller.js

26 ms

abg.js

abg.js

39 ms

favicon

favicon

35 ms

googlelogo_color_112x36dp.png

googlelogo_color_112x36dp.png

34 ms

nessie_icon_tiamat_white.png

nessie_icon_tiamat_white.png

27 ms

s

s

14 ms

x_button_blue2.png

x_button_blue2.png

5 ms

c4d0772a

c4d0772a

12 ms

download_prod.js

download_prod.js

884 ms

seller_profile_tag.js

seller_profile_tag.js

891 ms

app.js

app.js

84 ms

ui

ui

176 ms

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

3 ms

c4d0772a

c4d0772a

37 ms

lzutbkuo.f.kk[0]

lzutbkuo.f.kk[0]

43 ms

SEO Factors

fayre-trade.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fayre-trade.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Fayre-trade.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fayre-trade.co.uk

Open Graph data is detected on the main page of Fayre Trade. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: