Report Summary

  • 57

    Performance

    Renders faster than
    74% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

gemius.lv

Gemius – Knowledge that supports business decisions

Page Load Speed

7 sec in total

First Response

405 ms

Resources Loaded

6.5 sec

Page Rendered

115 ms

gemius.lv screenshot

About Website

Click here to check amazing Gemius content for Latvia. Otherwise, check out these important facts you probably never knew about gemius.lv

Gemius is a business consulting company, providing data, solutions and recommendations in the area of online advertising campaigns’ management as well as websites’ monitoring and analysis as far as us...

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Key Findings

We analyzed Gemius.lv page load time and found that the first response time was 405 ms and then it took 6.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

gemius.lv performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value10.5 s

7/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.2 s

74/100

10%

Network Requests Diagram

gemius.lv

405 ms

sakumlapa.html

1402 ms

073dedc539cd.css

486 ms

88be35088ca0.js

598 ms

hmapxy.js

456 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 86% of them (36 requests) were addressed to the original Gemius.lv, 7% (3 requests) were made to Pro.hit.gemius.pl and 2% (1 request) were made to Ghmlv.hit.gemius.pl. The less responsive or slowest element that took the longest time to load (3.6 sec) belongs to the original domain Gemius.lv.

Page Optimization Overview & Recommendations

Page size can be reduced by 470.6 kB (54%)

Content Size

869.8 kB

After Optimization

399.2 kB

In fact, the total size of Gemius.lv main page is 869.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 323.4 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 26.2 kB

  • Original 33.4 kB
  • After minification 27.4 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.9 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.2 kB or 79% of the original size.

Image Optimization

-12%

Potential reduce by 37.8 kB

  • Original 323.4 kB
  • After minification 285.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Gemius needs image optimization as it can save up to 37.8 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 201.8 kB

  • Original 282.3 kB
  • After minification 248.0 kB
  • After compression 80.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 201.8 kB or 71% of the original size.

CSS Optimization

-89%

Potential reduce by 204.8 kB

  • Original 230.7 kB
  • After minification 177.7 kB
  • After compression 25.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Gemius.lv needs all CSS files to be minified and compressed as it can save up to 204.8 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (19%)

Requests Now

36

After Optimization

29

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gemius. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

gemius.lv accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

gemius.lv best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

gemius.lv SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    LV

  • Language Claimed

    LV

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gemius.lv can be misinterpreted by Google and other search engines. Our service has detected that Latvian/Lettish is used on the page, and it matches the claimed language. Our system also found out that Gemius.lv main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Gemius. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: