8 sec in total
77 ms
7.5 sec
428 ms
Visit groundtruth.com now to see the best up-to-date Groundtruth content for United States and also check out these interesting facts you probably never knew about groundtruth.com
GroundTruth is a media platform that drives in-store visits and other real business results. Understand your customer, build your business, increase store visits & sales, and make smarter forecasting ...
Visit groundtruth.comWe analyzed Groundtruth.com page load time and found that the first response time was 77 ms and then it took 7.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.
groundtruth.com performance score
name
value
score
weighting
Value2.8 s
56/100
10%
Value5.7 s
16/100
25%
Value5.2 s
59/100
10%
Value2,390 ms
5/100
30%
Value0
100/100
15%
Value5.6 s
69/100
10%
77 ms
67 ms
197 ms
117 ms
115 ms
Our browser made a total of 114 requests to load all elements on the main page. We found that 32% of them (37 requests) were addressed to the original Groundtruth.com, 5% (6 requests) were made to I.vimeocdn.com and 5% (6 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (3.1 sec) relates to the external source I.vimeocdn.com.
Page size can be reduced by 299.4 kB (14%)
2.2 MB
1.9 MB
In fact, the total size of Groundtruth.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.
Potential reduce by 211.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.8 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 211.9 kB or 83% of the original size.
Potential reduce by 72.3 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Groundtruth images are well optimized though.
Potential reduce by 9.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.9 kB or 11% of the original size.
Potential reduce by 5.2 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Groundtruth.com has all CSS files already compressed.
Number of requests can be reduced by 45 (42%)
106
61
The browser has sent 106 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Groundtruth. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
groundtruth.com
77 ms
www.groundtruth.com
67 ms
www.groundtruth.com
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analytics.js
117 ms
gtm.js
115 ms
forms.js
335 ms
DOMPurify.min.js
47 ms
main.pkg.js
191 ms
optimize.js
178 ms
up_loader.1.1.0.js
70 ms
ajax-session.min.js
176 ms
hotjar-920201.js
472 ms
collect
570 ms
collect
562 ms
190406
593 ms
js
445 ms
uwt.js
577 ms
Addy-2021.jpg
493 ms
ad-age-2021.jpg
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ctv-ott-1200x557.jpg
661 ms
gt-logo-inline.png
331 ms
Self-Serve-1.svg
334 ms
Managed-1.svg
330 ms
Partnership-1.svg
475 ms
programmatic.svg
472 ms
Media-1.svg
470 ms
Targeting-1.svg
561 ms
Blueprints-01-1.svg
564 ms
Data-03-1.svg
563 ms
MRC-ad.jpg
600 ms
Jan-Webinar_Best-Prectices_ad.jpg
719 ms
Deloitte.png
599 ms
business-insider.png
718 ms
crains.png
703 ms
2022_AA_grayscale-2-320x176.png
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I-com.png
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variable.css
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main.min.css
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mega-menu-c.css
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wp.css
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home-page_city-1200x675.jpg
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Shopping-1200x675.jpg
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home-page_laptop-1200x675.jpg
997 ms
Screen-home-new-2021.png
1501 ms
Signals-home-new-2020.jpg
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Blueprints-home-new-2020.jpg
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Performance-home-new-2020.jpg
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CaseStudy_Athleta-2020.jpeg
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Toyota1-home-new-2020.jpeg
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Outback_Results-home-new-2020.jpeg
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fbevents.js
565 ms
insight.min.js
800 ms
munchkin.js
581 ms
b61e599a4f2348afa1a790e4b11dd9fb.js.ubembed.com
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gtm.js
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js
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iy9hwg6b22z6.js
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modules.cbd9768ba80ba0be5b17.js
891 ms
collect
838 ms
box-69edcc3187336f9b0a3fbb4c73be9fe6.html
834 ms
bat.js
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pixel
741 ms
player.js
2134 ms
player.css
1765 ms
vuid.min.js
2011 ms
adsct
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adsct
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1088532114516504
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munchkin.js
437 ms
bundle.js
1902 ms
clarity.js
1398 ms
ga-audiences
1893 ms
fontawesome-webfont.woff
1388 ms
iframe
1306 ms
visitWebPage
2392 ms
visit-data
2830 ms
js
541 ms
a.html
1557 ms
a.html
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a.html
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679177975-edba6df8246406c405222f97c56c9d319ba069ac6f751a71084772ee654c893a-d
3137 ms
679182510-01b3d26cd9272544cf84b8516eca89a29beb0444e657c18ceedcf257ab574691-d
2877 ms
main-7b78720.z.css
1921 ms
main.bundle-384ff03.z.js
1927 ms
679177975-edba6df8246406c405222f97c56c9d319ba069ac6f751a71084772ee654c893a-d
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679178040-a28ce0b0086da1f330a6ed2139efd53714880e64f5161c92f300972ee5926d32-d
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content
2448 ms
main.bundle-5c6e41c.z.js
1899 ms
jquery.min.js
1898 ms
jquery-shims.bundle-aa41391.z.js
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main.bundle-fed11df.z.js
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679182510-01b3d26cd9272544cf84b8516eca89a29beb0444e657c18ceedcf257ab574691-d
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image3.png
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image2.jpg
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image1.jpg
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02240f5e-the-lean-retail_10go08q000000000000028.png
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css
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f75ee954-gtpin_101c01c000000000000028.png
40 ms
25 ms
collect
21 ms
collect
9 ms
collect
14 ms
ga-audiences
17 ms
JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf
16 ms
JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf
19 ms
groundtruth.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
ARIA input fields do not have accessible names
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Form elements do not have associated labels
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
List items (<li>) are not contained within <ul> or <ol> parent elements.
groundtruth.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
groundtruth.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Groundtruth.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Groundtruth.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
groundtruth.com
Open Graph data is detected on the main page of Groundtruth. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: