Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 51

    Accessibility

    Visual factors better than
    that of 21% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 58

    SEO

    Google-friendlier than
    20% of websites

hartfield-store.jp

輸入雑貨・動物雑貨の通販サイト Hartfield (ハートフィールド)

Page Load Speed

5.5 sec in total

First Response

511 ms

Resources Loaded

4.5 sec

Page Rendered

460 ms

hartfield-store.jp screenshot

About Website

Welcome to hartfield-store.jp homepage info - get ready to check Hartfield Store best content right away, or after learning these important things about hartfield-store.jp

Hartfield(ハートフィールド)はイギリスを中心に海外のユニークな動物雑貨、自然モチーフの雑貨をお届けしているオンラインショップです。

Visit hartfield-store.jp

Key Findings

We analyzed Hartfield-store.jp page load time and found that the first response time was 511 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

hartfield-store.jp performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

16/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value6.6 s

37/100

10%

TBT (Total Blocking Time)

Value310 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value0.924

3/100

15%

TTI (Time to Interactive)

Value6.0 s

64/100

10%

Network Requests Diagram

hartfield-store.jp

511 ms

www.hartfield-store.jp

741 ms

default.css

548 ms

logo.gif

367 ms

438209466210383.2877.1430424748.png

157 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 39% of them (30 requests) were addressed to the original Hartfield-store.jp, 39% (30 requests) were made to Image1.shopserve.jp and 8% (6 requests) were made to Hartfield.az.shopserve.jp. The less responsive or slowest element that took the longest time to load (2.9 sec) relates to the external source Image1.shopserve.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 98.9 kB (29%)

Content Size

338.2 kB

After Optimization

239.4 kB

In fact, the total size of Hartfield-store.jp main page is 338.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 222.8 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 69.1 kB

  • Original 83.2 kB
  • After minification 69.8 kB
  • After compression 14.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.4 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.1 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 2.7 kB

  • Original 222.8 kB
  • After minification 220.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hartfield Store images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 2.7 kB

  • Original 4.2 kB
  • After minification 4.2 kB
  • After compression 1.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.7 kB or 64% of the original size.

CSS Optimization

-87%

Potential reduce by 24.3 kB

  • Original 28.0 kB
  • After minification 17.3 kB
  • After compression 3.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hartfield-store.jp needs all CSS files to be minified and compressed as it can save up to 24.3 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (27%)

Requests Now

74

After Optimization

54

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hartfield Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Accessibility Review

hartfield-store.jp accessibility score

51

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

hartfield-store.jp best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

hartfield-store.jp SEO score

58

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    N/A

  • Encoding

    EUC-JP

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hartfield-store.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hartfield-store.jp main page’s claimed encoding is euc-jp. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Hartfield Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: