Tools & Wizards About Us
hickoryfarms.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

hickoryfarms.com

Hickory Farms: Gift Baskets & Specialty Gourmet Food Gifts

Page Load Speed

2.5 sec in total

First Response

552 ms

Resources Loaded

1.4 sec

Page Rendered

527 ms

hickoryfarms.com screenshot

About Website

Click here to check amazing Hickory Farms content for United States. Otherwise, check out these important facts you probably never knew about hickoryfarms.com

Our hand-crafted gourmet gift baskets feature meat & sausage, cheese, wine & other foods. Sending a Hickory Farms gift shows how much you care.

Visit hickoryfarms.com

Key Findings

We analyzed Hickoryfarms.com page load time and found that the first response time was 552 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

hickoryfarms.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value3,230 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.3 s

2/100

10%

Network Requests Diagram

www.hickoryfarms.com

552 ms

normalize.css

14 ms

jquery.ui.all.css

17 ms

flexslider.css

21 ms

magnific-popup.css

27 ms

Our browser made a total of 117 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Hickoryfarms.com, 58% (68 requests) were made to Demandware.edgesuite.net and 4% (5 requests) were made to Nexus.ensighten.com. The less responsive or slowest element that took the longest time to load (552 ms) belongs to the original domain Hickoryfarms.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (53%)

Content Size

3.1 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hickoryfarms.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 107.9 kB

  • Original 137.6 kB
  • After minification 120.6 kB
  • After compression 29.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.0 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 107.9 kB or 78% of the original size.

Image Optimization

-14%

Potential reduce by 149.3 kB

  • Original 1.1 MB
  • After minification 917.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Hickory Farms needs image optimization as it can save up to 149.3 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 976.9 kB

  • Original 1.4 MB
  • After minification 1.3 MB
  • After compression 439.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 976.9 kB or 69% of the original size.

CSS Optimization

-85%

Potential reduce by 412.8 kB

  • Original 486.4 kB
  • After minification 431.5 kB
  • After compression 73.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hickoryfarms.com needs all CSS files to be minified and compressed as it can save up to 412.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (55%)

Requests Now

106

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 106 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hickory Farms. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.hickoryfarms.com

www.hickoryfarms.com

552 ms

normalize.css

normalize.css

14 ms

jquery.ui.all.css

jquery.ui.all.css

17 ms

flexslider.css

flexslider.css

21 ms

magnific-popup.css

magnific-popup.css

27 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

14 ms

jquery.flexslider.js

jquery.flexslider.js

14 ms

jquery.ba-throttle-debounce.min.js

jquery.ba-throttle-debounce.min.js

21 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

20 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

21 ms

jquery.transit.min.js

jquery.transit.min.js

23 ms

jquery.carouFredSel-6.2.1.js

jquery.carouFredSel-6.2.1.js

24 ms

jquery.dotdotdot.min.js

jquery.dotdotdot.min.js

21 ms

jquery.waitforimages.min.js

jquery.waitforimages.min.js

22 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

46 ms

dwac-14.8.js

dwac-14.8.js

45 ms

style.css

style.css

70 ms

hickoryfarms.css

hickoryfarms.css

42 ms

css

css

44 ms

Bootstrap.js

Bootstrap.js

23 ms

style-responsive.css

style-responsive.css

81 ms

responsive.js

responsive.js

83 ms

header-farmbg.jpg

header-farmbg.jpg

18 ms

logo-desktop.png

logo-desktop.png

20 ms

cart-icon.png

cart-icon.png

134 ms

search-icon.jpg

search-icon.jpg

147 ms

header-farmbg-bottom.jpg

header-farmbg-bottom.jpg

131 ms

logo-mobile.png

logo-mobile.png

18 ms

HF17_Easter_Main.jpg

HF17_Easter_Main.jpg

133 ms

HF17_Birthday_Main.jpg

HF17_Birthday_Main.jpg

20 ms

HF_M1_111515_Pfaelzer3.jpg

HF_M1_111515_Pfaelzer3.jpg

133 ms

HF15_B2_Specials.jpg

HF15_B2_Specials.jpg

24 ms

PB16_30Under.jpg

PB16_30Under.jpg

31 ms

HF16_GlutenReplacement.jpg

HF16_GlutenReplacement.jpg

42 ms

HF16_B4_Chocolates.jpg

HF16_B4_Chocolates.jpg

60 ms

HF_B1_Top_Sellers.jpg

HF_B1_Top_Sellers.jpg

62 ms

double-line-heading.jpg

double-line-heading.jpg

126 ms

000026v1.jpg

000026v1.jpg

129 ms

012521.jpg

012521.jpg

129 ms

000211.jpg

000211.jpg

140 ms

022031_Spring.jpg

022031_Spring.jpg

131 ms

011704.jpg

011704.jpg

141 ms

022700v1.jpg

022700v1.jpg

166 ms

011040.jpg

011040.jpg

142 ms

007037.jpg

007037.jpg

152 ms

011070_v4.jpg

011070_v4.jpg

140 ms

012104.jpg

012104.jpg

183 ms

020245.jpg

020245.jpg

142 ms

064266.jpg

064266.jpg

152 ms

HF16_C1_FruitsNuts.jpg

HF16_C1_FruitsNuts.jpg

153 ms

HF_C3_NewGifts.jpg

HF_C3_NewGifts.jpg

151 ms

HF_C_WineGifts.jpg

HF_C_WineGifts.jpg

153 ms

HF15_C4_426x360_100115_rnd1.jpg

HF15_C4_426x360_100115_rnd1.jpg

164 ms

footer-lines.jpg

footer-lines.jpg

165 ms

serverComponent.php

serverComponent.php

13 ms

LeFlHvsZjXu2c3ZRgBq9nKCWcynf_cDxXwCLxiixG1c.ttf

LeFlHvsZjXu2c3ZRgBq9nKCWcynf_cDxXwCLxiixG1c.ttf

29 ms

PIbvSEyHEdL91QLOQRnZ14nF5uFdDttMLvmWuJdhhgs.ttf

PIbvSEyHEdL91QLOQRnZ14nF5uFdDttMLvmWuJdhhgs.ttf

53 ms

jquery-ui-1.8.17.min.js

jquery-ui-1.8.17.min.js

162 ms

jquery.jcarousel.min.js

jquery.jcarousel.min.js

188 ms

jquery.tooltip.min.js

jquery.tooltip.min.js

174 ms

jquery.ba-hashchange.min.js

jquery.ba-hashchange.min.js

175 ms

addthis_widget.js

addthis_widget.js

12 ms

gretel.min.js

gretel.min.js

18 ms

jquery.validate.min-1.9.0.js

jquery.validate.min-1.9.0.js

179 ms

jquery.jqzoom.dw.js

jquery.jqzoom.dw.js

178 ms

app.js

app.js

179 ms

gri.js

gri.js

178 ms

f274cff20ee99dfec32e79c65a0ecf5e.js

f274cff20ee99dfec32e79c65a0ecf5e.js

22 ms

0ebe743c135199b6006da2b1edd80859.js

0ebe743c135199b6006da2b1edd80859.js

5 ms

27e7d5ba0864f78d72f5d6a7be664541.js

27e7d5ba0864f78d72f5d6a7be664541.js

8 ms

dwanalytics.js

dwanalytics.js

253 ms

analytics.js

analytics.js

33 ms

est-logo.jpg

est-logo.jpg

311 ms

fb-icon.jpg

fb-icon.jpg

304 ms

spx

spx

87 ms

gateway.min.js

gateway.min.js

80 ms

gplus-icon.jpg

gplus-icon.jpg

286 ms

linkid.js

linkid.js

51 ms

twitter-icon.jpg

twitter-icon.jpg

219 ms

collect

collect

19 ms

pintrest-icon.jpg

pintrest-icon.jpg

215 ms

kYZt1bJ8UsGAPRGnkXPeFZ0EAVxt0G0biEntp43Qt6E.ttf

kYZt1bJ8UsGAPRGnkXPeFZ0EAVxt0G0biEntp43Qt6E.ttf

22 ms

9Z3uUWMRR7crzm1TjRicDp_TkvowlIOtbR7ePgFOpF4.ttf

9Z3uUWMRR7crzm1TjRicDp_TkvowlIOtbR7ePgFOpF4.ttf

51 ms

ByLA_FLEa-16SpQuTcQn4J0EAVxt0G0biEntp43Qt6E.ttf

ByLA_FLEa-16SpQuTcQn4J0EAVxt0G0biEntp43Qt6E.ttf

51 ms

st

st

195 ms

foresee_trigger.js

foresee_trigger.js

44 ms

generic

generic

105 ms

300lo.json

300lo.json

86 ms

Home-EmailLightBox

Home-EmailLightBox

57 ms

quant.js

quant.js

27 ms

conversion_async.js

conversion_async.js

113 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

111 ms

ActivityServer.bs

ActivityServer.bs

122 ms

ActivityServer.bs

ActivityServer.bs

117 ms

csgather.js

csgather.js

111 ms

print.css

print.css

95 ms

ui-overlay-shadow.png

ui-overlay-shadow.png

93 ms

icon-ui-close.png

icon-ui-close.png

94 ms

pebble

pebble

91 ms

gs

gs

185 ms

pixel;r=317448188;a=p-96aw3mgHnAQro;labels=_fp.event.Homepage;fpan=1;fpa=P0-199840946-1456761902387;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456761902386;tzo=-180;ref=;url=http%3A%2F%2Fwww.hickoryfarms.com%2F;ogl=

pixel;r=317448188;a=p-96aw3mgHnAQro;labels=_fp.event.Homepage;fpan=1;fpa=P0-199840946-1456761902387;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456761902386;tzo=-180;ref=;url=http%3A%2F%2Fwww.hickoryfarms.com%2F;ogl=

81 ms

conversion.js

conversion.js

43 ms

dpx.js

dpx.js

68 ms

activityi;src=4551023;type=invmedia;cat=1AYYWj4A;ord=9713943779934.197

activityi;src=4551023;type=invmedia;cat=1AYYWj4A;ord=9713943779934.197

55 ms

66 ms

sample.jpeg

sample.jpeg

51 ms

42 ms

58 ms

p

p

44 ms

43 ms

54 ms

s54682520101778

s54682520101778

86 ms

dpx

dpx

4 ms

match_redirect

match_redirect

7 ms

29931

29931

14 ms

st

st

76 ms

match_redirect

match_redirect

4 ms

Accessibility Review

hickoryfarms.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hickoryfarms.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hickoryfarms.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hickoryfarms.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hickoryfarms.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hickoryfarms.com

Open Graph description is not detected on the main page of Hickory Farms. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: