Tools & Wizards About Us
hilton.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

hilton.com

Hotels by Hilton - Book the Best Rates Across All Brands

Page Load Speed

38.1 sec in total

First Response

60 ms

Resources Loaded

37.3 sec

Page Rendered

706 ms

hilton.com screenshot

About Website

Welcome to hilton.com homepage info - get ready to check Hilton best content for United States right away, or after learning these important things about hilton.com

Explore Hilton's portfolio of hotels and distinct brands across the globe. Book directly for the best rates during your next stay. Expect better, expect Hilton.

Visit hilton.com

Key Findings

We analyzed Hilton.com page load time and found that the first response time was 60 ms and then it took 38 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

hilton.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value17.7 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value24,400 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.025

100/100

15%

TTI (Time to Interactive)

Value45.7 s

0/100

10%

Network Requests Diagram

hilton.com

60 ms

10069 ms

ruxitagentjs_ICA237NQVfghjoqrtux_10279231130031246.js

50 ms

dt-jSoVLlm8Db1J9D3k4nN05QFUuoFH90

80 ms

316dc870f768265b.css

10042 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 95% of them (58 requests) were addressed to the original Hilton.com, 2% (1 request) were made to Hilton.cdn-v3.conductrics.net and 2% (1 request) were made to S2.go-mpulse.net. The less responsive or slowest element that took the longest time to load (19.1 sec) belongs to the original domain Hilton.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 249.9 kB (26%)

Content Size

962.6 kB

After Optimization

712.6 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hilton.com main page is 962.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 571.8 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 249.9 kB

  • Original 309.9 kB
  • After minification 309.9 kB
  • After compression 60.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 249.9 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 82 B

  • Original 571.8 kB
  • After minification 571.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hilton images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 80.8 kB
  • After minification 80.8 kB
  • After compression 80.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 13 (23%)

Requests Now

57

After Optimization

44

  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hilton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hilton.com

hilton.com

60 ms

10069 ms

ruxitagentjs_ICA237NQVfghjoqrtux_10279231130031246.js

ruxitagentjs_ICA237NQVfghjoqrtux_10279231130031246.js

50 ms

dt-jSoVLlm8Db1J9D3k4nN05QFUuoFH90

dt-jSoVLlm8Db1J9D3k4nN05QFUuoFH90

80 ms

316dc870f768265b.css

316dc870f768265b.css

10042 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

8064 ms

webpack-7eae3b3555f2fb49.js

webpack-7eae3b3555f2fb49.js

10035 ms

framework-0f3330e6efb75f4c.js

framework-0f3330e6efb75f4c.js

10111 ms

main-adab292a5693d9c8.js

main-adab292a5693d9c8.js

10111 ms

_app-ec7304824c685107.js

_app-ec7304824c685107.js

8106 ms

630-363003e4c706ad2f.js

630-363003e4c706ad2f.js

18099 ms

86-f902335c8cd2ce47.js

86-f902335c8cd2ce47.js

17133 ms

%5B%5B...brandSlug%5D%5D-6ef26a81b64a2be5.js

%5B%5B...brandSlug%5D%5D-6ef26a81b64a2be5.js

19057 ms

_buildManifest.js

_buildManifest.js

18149 ms

_ssgManifest.js

_ssgManifest.js

19078 ms

forter

forter

10102 ms

PT4vYis

PT4vYis

10130 ms

SBHYK-LK2AL-UW4L5-6RD2N-4TGQC

SBHYK-LK2AL-UW4L5-6RD2N-4TGQC

63 ms

WW.svg

WW.svg

197 ms

q1-bau-jan-web-default.png

q1-bau-jan-web-default.png

228 ms

botanika-patio.jpg

botanika-patio.jpg

270 ms

ski-lift.png

ski-lift.png

371 ms

czmpc-jardin-secreto-by-barefoot-04.jpg

czmpc-jardin-secreto-by-barefoot-04.jpg

989 ms

family-suite-3284-v1-lux-sbv3.tif

family-suite-3284-v1-lux-sbv3.tif

1046 ms

family-pool-day-0199-v1.jpg

family-pool-day-0199-v1.jpg

1228 ms

shutterstock-269455079.jpg

shutterstock-269455079.jpg

1412 ms

cheers-5000x3333.jpg

cheers-5000x3333.jpg

2041 ms

shutterstock-1991645033.jpg

shutterstock-1991645033.jpg

2149 ms

f-por-157-heroimage-crop3-2.jpg

f-por-157-heroimage-crop3-2.jpg

2332 ms

african-american-father-and-daughter-having-breakfast.jpg

african-american-father-and-daughter-having-breakfast.jpg

2419 ms

sunbathers-2434-v1.tif

sunbathers-2434-v1.tif

2543 ms

forthestay1.jpg

forthestay1.jpg

2592 ms

rekcapy-canopy-central-01.jpg

rekcapy-canopy-central-01.jpg

3155 ms

phlri-el-techo-rooftop5.jpg

phlri-el-techo-rooftop5.jpg

3202 ms

11833-arm-q4-destination-imagery-boston.jpg

11833-arm-q4-destination-imagery-boston.jpg

3243 ms

hwsbnadwhwbroadway.jpg

hwsbnadwhwbroadway.jpg

3338 ms

shutterstock-654240889.jpg

shutterstock-654240889.jpg

3380 ms

15039-ham-ohw-refresh-a.jpg

15039-ham-ohw-refresh-a.jpg

3431 ms

WA.svg

WA.svg

3449 ms

OL.svg

OL.svg

3468 ms

CH.svg

CH.svg

3489 ms

PY.svg

PY.svg

3508 ms

SA.svg

SA.svg

3535 ms

HI.svg

HI.svg

3556 ms

QQ.svg

QQ.svg

3552 ms

DT.svg

DT.svg

3579 ms

UP.svg

UP.svg

3604 ms

ES.svg

ES.svg

3626 ms

script.js

script.js

146 ms

PO.svg

PO.svg

3497 ms

UA.svg

UA.svg

3509 ms

GI.svg

GI.svg

3511 ms

HP.svg

HP.svg

3492 ms

RU.svg

RU.svg

3418 ms

PE.svg

PE.svg

2823 ms

HW.svg

HW.svg

2791 ms

HT.svg

HT.svg

2634 ms

GV.svg

GV.svg

2480 ms

Facebook.svg

Facebook.svg

1873 ms

Twitter.svg

Twitter.svg

1791 ms

Instagram.svg

Instagram.svg

1635 ms

Accessibility Review

hilton.com accessibility score

100

Accessibility Issues

Best Practices

hilton.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hilton.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hilton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hilton.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hilton.com

Open Graph description is not detected on the main page of Hilton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: