3.5 sec in total
291 ms
3 sec
234 ms
Click here to check amazing Hitwise content. Otherwise, check out these important facts you probably never knew about hitwise.co.uk
Consumer Insights, at any time, on any device. For over 20 years, Hitwise has helped global brands understand how consumers think, search, and buy online.
Visit hitwise.co.ukWe analyzed Hitwise.co.uk page load time and found that the first response time was 291 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.
hitwise.co.uk performance score
291 ms
163 ms
681 ms
167 ms
165 ms
Our browser made a total of 90 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Hitwise.co.uk, 52% (47 requests) were made to Experian.co.uk and 6% (5 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Experian.co.uk.
Page size can be reduced by 461.4 kB (33%)
1.4 MB
943.2 kB
In fact, the total size of Hitwise.co.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 780.4 kB which makes up the majority of the site volume.
Potential reduce by 87.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.9 kB or 82% of the original size.
Potential reduce by 7.3 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hitwise images are well optimized though.
Potential reduce by 225.8 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 225.8 kB or 64% of the original size.
Potential reduce by 140.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hitwise.co.uk needs all CSS files to be minified and compressed as it can save up to 140.4 kB or 87% of the original size.
Number of requests can be reduced by 50 (71%)
70
20
The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hitwise. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
hitwise.co.uk
291 ms
163 ms
hitwise.html
681 ms
experian-fixed-layout.css
167 ms
reset.css
165 ms
master.css
495 ms
listing.css
170 ms
simplemodal.css
254 ms
jquery-1.3.2.min.js
415 ms
localnavigation.js
337 ms
product-contactform.js
336 ms
jquery.simplemodal-1.2.3.min.js
333 ms
editorcontent.js
569 ms
popup.js
419 ms
preview.js
418 ms
marketing-services.css
576 ms
show_afs_search.js
18 ms
gtm.js
75 ms
analytics.js
49 ms
conversion_async.js
14 ms
72 ms
collect
16 ms
collect
69 ms
style.css
264 ms
jquery.cycle.all.js
375 ms
64 ms
ga-audiences
24 ms
s_code.js
250 ms
s_code_experian_uk.js
277 ms
BrightcoveExperiences.js
23 ms
icon_world_map.gif
110 ms
globalNavDivider.png
119 ms
sideDropShadow.png
122 ms
topDropShadow.png
172 ms
experian.png
275 ms
headerSearchButton.jpg
173 ms
banner-template-product-hitwise1.jpg
622 ms
banner-template-product-hitwise2.jpg
750 ms
Bootstrap.js
14 ms
target.js
50 ms
ajax
28 ms
standard
34 ms
standard
35 ms
serverComponent.php
20 ms
dce9a5acac82234dc9edc08dd41d475a.js
22 ms
navbar_gradient.gif
108 ms
w.js
26 ms
tab_global_nav_right.gif
120 ms
tab_global_nav_left.gif
112 ms
navbar2Gradient.jpg
192 ms
hitwise.html
408 ms
nav_tab_active_right.gif
201 ms
nav_tab_active_left.gif
201 ms
jquery.min.js
71 ms
carouselbg.png
1416 ms
carousel_top.png
342 ms
tabs_bg_left.png
342 ms
home-selected.png
353 ms
tabBg.png
354 ms
microscope.png
441 ms
people.png
440 ms
resources.png
438 ms
red-button-long-bg.png
440 ms
chevron_red.png
518 ms
base.png
640 ms
red-button-bg.png
520 ms
loader0.js
100 ms
bottomDropShadow.png
476 ms
contentFooterGradient.jpg
513 ms
ga.js
78 ms
wave
185 ms
4783.js
159 ms
2103-324-10-9911.js
147 ms
activityi;src=1785618;type=experian;u4=undefined;cat=exper061;num=5121718712616.712
66 ms
elqCfg.min.js
28 ms
__utm.gif
28 ms
s2189452304039
57 ms
c
157 ms
collect
32 ms
svrGP
134 ms
tr
99 ms
34 ms
ga-audiences
22 ms
21 ms
s28120725976768
42 ms
svrGP.aspx
60 ms
tap.php
217 ms
application2.js
109 ms
storage.html
131 ms
storage.js
30 ms
hitwise.co.uk SEO score
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hitwise.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hitwise.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
hitwise.co.uk
Open Graph description is not detected on the main page of Hitwise. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: