1.1 sec in total
125 ms
885 ms
81 ms
Click here to check amazing Hitwise content for United States. Otherwise, check out these important facts you probably never knew about hitwise.com
Connexity is a performance marketing and technology network helping retailers acquire customers and drive ecommerce sales meeting ROAS objectives.
Visit hitwise.comWe analyzed Hitwise.com page load time and found that the first response time was 125 ms and then it took 966 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.
hitwise.com performance score
name
value
score
weighting
Value2.2 s
79/100
10%
Value4.7 s
32/100
25%
Value3.7 s
86/100
10%
Value180 ms
91/100
30%
Value0.008
100/100
15%
Value6.8 s
55/100
10%
125 ms
349 ms
41 ms
39 ms
77 ms
Our browser made a total of 18 requests to load all elements on the main page. We found that 6% of them (1 request) were addressed to the original Hitwise.com, 94% (17 requests) were made to Login.us.hitwise.com. The less responsive or slowest element that took the longest time to load (349 ms) relates to the external source Login.us.hitwise.com.
Page size can be reduced by 886.1 kB (82%)
1.1 MB
189.7 kB
In fact, the total size of Hitwise.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 802.0 kB which makes up the majority of the site volume.
Potential reduce by 7.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.4 kB or 77% of the original size.
Potential reduce by 1.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hitwise images are well optimized though.
Potential reduce by 665.8 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 665.8 kB or 83% of the original size.
Potential reduce by 211.9 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hitwise.com needs all CSS files to be minified and compressed as it can save up to 211.9 kB or 84% of the original size.
Number of requests can be reduced by 11 (69%)
16
5
The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hitwise. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.
hitwise.com
125 ms
login.us.hitwise.com
349 ms
yui-min.js
41 ms
css_hw_default_3a00553fa6d31049cd7055e93d084d3e.css
39 ms
css_ci_header_2c9c0efcd3e96675d54ea03a7751ab5b.css
77 ms
css_form_ng_10005edc8dc6963cd6ace8db4c3c4947.css
110 ms
css_hitwise8_0_base_094e90a8c24f9d06b3d1f28305f6ca8f.css
150 ms
css_common_button_a1409b91e79fcef9fb59d5877c9d88f2.css
116 ms
css_hitwise8-0_login_login.less_94876940907b39e6bd3fa20501443868.css
111 ms
css_hitwise8-0_basepage_header.less_e46caad0ab085c8bb98fb6518af0004b.css
115 ms
css_common_skins_experian_button_d40d8b0d883eff574b845a2901e4a420.css
143 ms
js_yui_default_db63473e28052b6a01b848f9720c2c19.js
259 ms
js_yui-ext_default_9988f93c618806ecf90b7f6344f19048.js
281 ms
js_hw_default_a8dd41f0c9b1c61e8c594aa0e626fabe.js
165 ms
loader-min.js
42 ms
experian-marketingservices--logo-170x62.png
44 ms
select-arrow.png
43 ms
SpriteFlags.png
44 ms
hitwise.com accessibility score
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
hitwise.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
hitwise.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hitwise.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hitwise.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
hitwise.com
Open Graph description is not detected on the main page of Hitwise. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: