Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

houseofshb.com

House of SHB - Womens Clothing & Celebrity Inspired Fashion

Page Load Speed

10.2 sec in total

First Response

2.5 sec

Resources Loaded

7.1 sec

Page Rendered

536 ms

houseofshb.com screenshot

About Website

Visit houseofshb.com now to see the best up-to-date House Of SHB content and also check out these interesting facts you probably never knew about houseofshb.com

House of SHB (formely known as Sugar Honeys Boutique) has become one of the UK’s leading online womens fashion retailers. We provide on-trend clothing and accessories at affordable, realistic prices. ...

Visit houseofshb.com

Key Findings

We analyzed Houseofshb.com page load time and found that the first response time was 2.5 sec and then it took 7.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

houseofshb.com performance score

0

Network Requests Diagram

www.houseofshb.com

2527 ms

css

42 ms

63daff5a7bf8b2c54d987f087a602ad4.css

231 ms

9c81af44df5b605282c608551f459c24.css

426 ms

prototype.js

410 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 95% of them (78 requests) were addressed to the original Houseofshb.com, 2% (2 requests) were made to Ssl.google-analytics.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Houseofshb.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (40%)

Content Size

4.1 MB

After Optimization

2.4 MB

In fact, the total size of Houseofshb.com main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 74.2 kB

  • Original 86.6 kB
  • After minification 68.1 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.5 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.2 kB or 86% of the original size.

Image Optimization

-12%

Potential reduce by 295.7 kB

  • Original 2.4 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, House Of SHB needs image optimization as it can save up to 295.7 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-79%

Potential reduce by 869.5 kB

  • Original 1.1 MB
  • After minification 802.3 kB
  • After compression 237.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 869.5 kB or 79% of the original size.

CSS Optimization

-86%

Potential reduce by 395.9 kB

  • Original 460.5 kB
  • After minification 373.9 kB
  • After compression 64.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Houseofshb.com needs all CSS files to be minified and compressed as it can save up to 395.9 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (53%)

Requests Now

79

After Optimization

37

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of House Of SHB. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

SEO Factors

houseofshb.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Houseofshb.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Houseofshb.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of House Of SHB. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: