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howies.co.uk: howies - organic, recycled and low impact clothing for sports we love and our daily lives

howies is an active clothing company that believes in making higher quality, lower impact products for our sports and day-to-day lives.

Page load speed analysis

  • 96/100

    Good result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    57 ms

  • Resources loaded

    70 ms

  • Page rendered

    0 ms

  • Total page load time

    127 ms

Click here to check amazing Howies content for United Kingdom. Otherwise, check out these important facts you probably never knew about howies.co.uk

We analyzed Howies.co.uk page load time and found that the first response time was 57 ms and then it took 70 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Page optimization

  • HTML 124.2 kB
    Images 3.5 MB
    Javascripts 1.5 MB
    CSS 536.9 kB

    In fact, the total size of Howies.co.uk main page is 5.6 MB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. Images take 3.5 MB which makes up the majority of the site volume.

    • Original 124.2 kB
    • After minification 124.2 kB
    • After compression 92.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.5 kB or 25% of the original size.

    • Original 3.5 MB
    • After optimization 3.3 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Howies images are well optimized though.

    • Original 1.5 MB
    • After minification 1.3 MB
    • After compression 646.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 884.4 kB or 58% of the original size.

    • Original 536.9 kB
    • After minification 359.5 kB
    • After compression 64.7 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Howies.co.uk needs all CSS files to be minified and compressed as it can save up to 472.2 kB or 88% of the original size.

Network requests diagram

  • howies.co.uk
  • cf.challenge.js

Our browser made a total of 2 requests to load all elements on the main page. We found that all of those requests were addressed to Howies.co.uk and no external sources were called. The less responsive or slowest element that took the longest time to load (57 ms) belongs to the original domain Howies.co.uk.

Additional info on howies.co.uk

Requests

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Howies. According to our analytics all requests are already optimized.

1

Javascripts

1

All

Possible request optimization

1

Javascripts

0

Optimized

1

All

Good result

IP address

This IP address is dedicated to Howies.co.uk. This is the best domain hosting practice .

Normal result

IP Trace

howies.co.uk

104.20.4.92

104.20.5.92

DNS records

Type Host Target/ip TTL Other
A

howies.co.uk

104.20.5.92 299
A

howies.co.uk

104.20.4.92 299
NS

howies.co.uk

bart.ns.cloudflare.com 21599
NS

howies.co.uk

lola.ns.cloudflare.com 21599
SOA

howies.co.uk

3599 Mname: bart.ns.cloudflare.com
Rname: dns.cloudflare.com
Serial: 2026837949
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum-ttl: 3600

Language and encoding

Normal result

Language

EN en language flag

Detected

N/A  language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Howies.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Howies.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Howies.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 74.6% of all visits is United Kingdom. It lies approximately 4380 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up Howies.co.uk page load time for the majority of users is moving the server to United Kingdom or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Howies. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

howies.co.uk

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