Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

iab.it

Home - IAB Italia - Associazione dedicata all'advertising interattivo

Page Load Speed

15 sec in total

First Response

3.5 sec

Resources Loaded

11.1 sec

Page Rendered

370 ms

iab.it screenshot

About Website

Welcome to iab.it homepage info - get ready to check IAB best content for Israel right away, or after learning these important things about iab.it

IAB Italia è il chapter italiano della più importante Associazione nel campo della pubblicità digitale a livello mondiale e rappresenta l’intera filiera.

Visit iab.it

Key Findings

We analyzed Iab.it page load time and found that the first response time was 3.5 sec and then it took 11.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

iab.it performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value46.2 s

0/100

25%

SI (Speed Index)

Value42.5 s

0/100

10%

TBT (Total Blocking Time)

Value28,550 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value63.1 s

0/100

10%

Network Requests Diagram

www.iab.it

3544 ms

wp-emoji-release.min.js

206 ms

styles.css

210 ms

style.css

221 ms

wpp.css

231 ms

Our browser made a total of 240 requests to load all elements on the main page. We found that 98% of them (234 requests) were addressed to the original Iab.it, 1% (2 requests) were made to Staticxx.facebook.com and 0% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (3.5 sec) belongs to the original domain Iab.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (11%)

Content Size

14.9 MB

After Optimization

13.2 MB

In fact, the total size of Iab.it main page is 14.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 13.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 337.4 kB

  • Original 397.2 kB
  • After minification 345.5 kB
  • After compression 59.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 51.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 337.4 kB or 85% of the original size.

Image Optimization

-6%

Potential reduce by 871.9 kB

  • Original 13.9 MB
  • After minification 13.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. IAB images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 226.1 kB

  • Original 320.0 kB
  • After minification 298.7 kB
  • After compression 94.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 226.1 kB or 71% of the original size.

CSS Optimization

-82%

Potential reduce by 177.5 kB

  • Original 216.0 kB
  • After minification 214.4 kB
  • After compression 38.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iab.it needs all CSS files to be minified and compressed as it can save up to 177.5 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (12%)

Requests Now

234

After Optimization

206

The browser has sent 234 CSS, Javascripts, AJAX and image requests in order to completely render the main page of IAB. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

iab.it accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

iab.it best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

iab.it SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iab.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Iab.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of IAB. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: