Tools & Wizards About Us
icetrade.is screenshot

Report Summary

  • 48

    Performance

    Renders faster than
    67% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 96

    SEO

    Google-friendlier than
    91% of websites

icetrade.is

Íslandsstofa - Útflutningsaðstoð, landkynning, fjárfestingar

Page Load Speed

3 sec in total

First Response

357 ms

Resources Loaded

2.4 sec

Page Rendered

184 ms

icetrade.is screenshot

About Website

Click here to check amazing Icetrade content. Otherwise, check out these important facts you probably never knew about icetrade.is

Íslandsstofa er samstarfsvettvangur sjórnvalda og atvinnulífs. Íslandsstofa veitir fyrirtækjum faglega aðstoð við markaðssókn erlendis og styður við íslenskar útflutningsgreinar.

Visit icetrade.is

Key Findings

We analyzed Icetrade.is page load time and found that the first response time was 357 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

icetrade.is performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

41/100

25%

SI (Speed Index)

Value3.1 s

93/100

10%

TBT (Total Blocking Time)

Value1,440 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value10.1 s

26/100

10%

Network Requests Diagram

icetrade.is

357 ms

www.islandsstofa.is

994 ms

css

24 ms

fonts.css

229 ms

all.css

346 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Icetrade.is, 64% (30 requests) were made to Islandsstofa.is and 4% (2 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (994 ms) relates to the external source Islandsstofa.is.

Page Optimization Overview & Recommendations

Page size can be reduced by 122.7 kB (14%)

Content Size

898.5 kB

After Optimization

775.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Icetrade.is main page is 898.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 694.0 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 14.8 kB

  • Original 20.9 kB
  • After minification 19.6 kB
  • After compression 6.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.8 kB or 71% of the original size.

Image Optimization

-2%

Potential reduce by 12.7 kB

  • Original 694.0 kB
  • After minification 681.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Icetrade images are well optimized though.

JavaScript Optimization

-45%

Potential reduce by 68.3 kB

  • Original 150.8 kB
  • After minification 146.1 kB
  • After compression 82.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 68.3 kB or 45% of the original size.

CSS Optimization

-82%

Potential reduce by 26.9 kB

  • Original 32.8 kB
  • After minification 24.0 kB
  • After compression 5.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icetrade.is needs all CSS files to be minified and compressed as it can save up to 26.9 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (39%)

Requests Now

44

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Icetrade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

icetrade.is

icetrade.is

357 ms

www.islandsstofa.is

www.islandsstofa.is

994 ms

css

css

24 ms

fonts.css

fonts.css

229 ms

all.css

all.css

346 ms

550.css

550.css

239 ms

jquery.min.js

jquery.min.js

31 ms

jquery-ui.min.js

jquery-ui.min.js

51 ms

lightbox.js

lightbox.js

240 ms

jquery.sudoslider.min.js

jquery.sudoslider.min.js

244 ms

lightbox.css

lightbox.css

257 ms

main.js

main.js

342 ms

320.css

320.css

380 ms

page-background.js

page-background.js

384 ms

potency.js

potency.js

466 ms

ga.js

ga.js

44 ms

ibi_float_black.jpg

ibi_float_black.jpg

132 ms

harpa-reykjavik-iceland-conferenceandmusic-center-2.jpg

harpa-reykjavik-iceland-conferenceandmusic-center-2.jpg

610 ms

sundin-bla-18-juni-2012-14.jpg

sundin-bla-18-juni-2012-14.jpg

731 ms

longufjorur-ragnarthsigurdsson.jpg

longufjorur-ragnarthsigurdsson.jpg

594 ms

rth-800mm-rvk-kjalarnes-agust-2013-204.jpg

rth-800mm-rvk-kjalarnes-agust-2013-204.jpg

590 ms

salt-skeid_460.jpg

salt-skeid_460.jpg

135 ms

jokull_460.png

jokull_460.png

251 ms

namskeid.png

namskeid.png

265 ms

ny_skyline_460.jpg

ny_skyline_460.jpg

372 ms

gulleggid2016_500.jpg

gulleggid2016_500.jpg

395 ms

teheran_500.jpg

teheran_500.jpg

495 ms

itb_2016_500-1.jpg

itb_2016_500-1.jpg

525 ms

kokkaskoli_barcelona-(7)_500-2.jpg

kokkaskoli_barcelona-(7)_500-2.jpg

617 ms

responsi_banner.gif

responsi_banner.gif

655 ms

inspired-logo-frett.jpg

inspired-logo-frett.jpg

706 ms

all.js

all.js

83 ms

plusone.js

plusone.js

108 ms

widgets.js

widgets.js

77 ms

bg-header.gif

bg-header.gif

697 ms

bg-front.jpg

bg-front.jpg

718 ms

bg-front.jpg

bg-front.jpg

726 ms

__utm.gif

__utm.gif

14 ms

collect

collect

64 ms

26 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

17 ms

xd_arbiter.php

xd_arbiter.php

116 ms

xd_arbiter.php

xd_arbiter.php

169 ms

WRe0.js

WRe0.js

8 ms

potency.php

potency.php

404 ms

loading.gif

loading.gif

545 ms

close.png

close.png

581 ms

Accessibility Review

icetrade.is accessibility score

93

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

icetrade.is best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

icetrade.is SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IS

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icetrade.is can be misinterpreted by Google and other search engines. Our service has detected that Icelandic is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Icetrade.is main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

icetrade.is

Open Graph description is not detected on the main page of Icetrade. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: