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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

igodigital.com

Predictive Intelligence Software: Behavioral Targeting Tools

Page Load Speed

5 sec in total

First Response

38 ms

Resources Loaded

4.3 sec

Page Rendered

623 ms

igodigital.com screenshot

About Website

Welcome to igodigital.com homepage info - get ready to check Igodigital best content for United States right away, or after learning these important things about igodigital.com

With Predictive Intelligence software, you can collect behavioral data, predict content, and deliver cross-channel personalized messages.

Visit igodigital.com

Key Findings

We analyzed Igodigital.com page load time and found that the first response time was 38 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

igodigital.com performance score

0

Network Requests Diagram

igodigital.com

38 ms

294 ms

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99 ms

megicons-0.0.6.min.css

158 ms

blueprint-ux-v1.1.3.min.css

220 ms

Our browser made a total of 116 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Igodigital.com, 38% (44 requests) were made to Exacttarget.com and 9% (11 requests) were made to Brandcdn.exacttarget.com. The less responsive or slowest element that took the longest time to load (835 ms) relates to the external source Exacttarget.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 752.3 kB (51%)

Content Size

1.5 MB

After Optimization

729.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Igodigital.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 534.9 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 70.8 kB

  • Original 87.9 kB
  • After minification 81.3 kB
  • After compression 17.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 70.8 kB or 80% of the original size.

Image Optimization

-12%

Potential reduce by 62.6 kB

  • Original 534.9 kB
  • After minification 472.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Igodigital needs image optimization as it can save up to 62.6 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-62%

Potential reduce by 292.6 kB

  • Original 468.7 kB
  • After minification 465.2 kB
  • After compression 176.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 292.6 kB or 62% of the original size.

CSS Optimization

-84%

Potential reduce by 326.4 kB

  • Original 389.8 kB
  • After minification 386.7 kB
  • After compression 63.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Igodigital.com needs all CSS files to be minified and compressed as it can save up to 326.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (65%)

Requests Now

95

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Igodigital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

igodigital.com

igodigital.com

38 ms

294 ms

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835 ms

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793 ms

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collect.js

34 ms

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SEO Factors

igodigital.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Igodigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Igodigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

igodigital.com

Open Graph description is not detected on the main page of Igodigital. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: