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impress.com.au screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    60% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

impress.com.au

Impress Media Australia, Adelaide's specialist IT PR agency - Information Technology Public Relations

Page Load Speed

10 sec in total

First Response

795 ms

Resources Loaded

8.7 sec

Page Rendered

539 ms

impress.com.au screenshot

About Website

Welcome to impress.com.au homepage info - get ready to check Impress best content right away, or after learning these important things about impress.com.au

Impress Media Australia is a green technology (clean tech) agency for companies from startups to multinationals

Visit impress.com.au

Key Findings

We analyzed Impress.com.au page load time and found that the first response time was 795 ms and then it took 9.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

impress.com.au performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.3 s

1/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value190 ms

90/100

30%

CLS (Cumulative Layout Shift)

Value0.218

57/100

15%

TTI (Time to Interactive)

Value8.9 s

35/100

10%

Network Requests Diagram

impress.com.au

795 ms

www.impress.com.au

1947 ms

style.css

521 ms

responsive-menu.css.php

820 ms

mootools-core.js

1312 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 86% of them (32 requests) were addressed to the original Impress.com.au, 8% (3 requests) were made to Google-analytics.com and 3% (1 request) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Impress.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 480.9 kB (28%)

Content Size

1.7 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impress.com.au main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 22.0 kB

  • Original 29.6 kB
  • After minification 26.6 kB
  • After compression 7.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.0 kB or 74% of the original size.

Image Optimization

-4%

Potential reduce by 43.9 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impress images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 277.9 kB

  • Original 400.3 kB
  • After minification 394.6 kB
  • After compression 122.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 277.9 kB or 69% of the original size.

CSS Optimization

-85%

Potential reduce by 137.2 kB

  • Original 160.6 kB
  • After minification 124.4 kB
  • After compression 23.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impress.com.au needs all CSS files to be minified and compressed as it can save up to 137.2 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (48%)

Requests Now

33

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impress. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

impress.com.au

impress.com.au

795 ms

www.impress.com.au

www.impress.com.au

1947 ms

style.css

style.css

521 ms

responsive-menu.css.php

responsive-menu.css.php

820 ms

mootools-core.js

mootools-core.js

1312 ms

core.js

core.js

559 ms

caption.js

caption.js

543 ms

mootools-more.js

mootools-more.js

1838 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

5 ms

jquery.noconflict.js

jquery.noconflict.js

1029 ms

responsive-menu.js

responsive-menu.js

1058 ms

css

css

24 ms

system.css

system.css

1071 ms

error.css

error.css

1334 ms

bootstrap.css

bootstrap.css

2694 ms

template.css

template.css

1940 ms

respond.min.js

respond.min.js

1585 ms

system.css

system.css

263 ms

analytics.js

analytics.js

83 ms

colour.jpg

colour.jpg

1535 ms

impress_news_logo.png

impress_news_logo.png

719 ms

bg-menu.png

bg-menu.png

590 ms

Redflow%20Simon%20Hackett%20in%20battery%20lab%202%20W.JPG

Redflow%20Simon%20Hackett%20in%20battery%20lab%202%20W.JPG

2036 ms

Simon%20Hackett%20left%20and%20Philip%20Vafiadis%203%20VAF.JPG

Simon%20Hackett%20left%20and%20Philip%20Vafiadis%203%20VAF.JPG

1987 ms

VAF%20Simon%20Hackett%20and%20Philip%20Vafiadis%205%20W.JPG

VAF%20Simon%20Hackett%20and%20Philip%20Vafiadis%205%20W.JPG

2045 ms

Bill%20Mann%20W.png

Bill%20Mann%20W.png

1862 ms

search.png

search.png

1228 ms

www.impress.com.au

www.impress.com.au

2584 ms

junews_ultraservetroyfisher2w-636de261d130f128dc56b813ab37f4d0.jpg

junews_ultraservetroyfisher2w-636de261d130f128dc56b813ab37f4d0.jpg

2050 ms

junews_simonhackettabcnews24-bd3fc47e7496c82c351ca571e2aaabfd.jpg

junews_simonhackettabcnews24-bd3fc47e7496c82c351ca571e2aaabfd.jpg

2626 ms

junews_billmannw-e76ff0991d1eeec2aea1a482c7f68a85.jpg

junews_billmannw-e76ff0991d1eeec2aea1a482c7f68a85.jpg

2585 ms

junews_simonhackett11hsvw-4d6d33398e294d0590249f9fedf48246.jpg

junews_simonhackett11hsvw-4d6d33398e294d0590249f9fedf48246.jpg

2544 ms

OpenSans-Regular-webfont.woff

OpenSans-Regular-webfont.woff

2555 ms

OpenSans-Semibold-webfont.woff

OpenSans-Semibold-webfont.woff

2566 ms

collect

collect

13 ms

collect

collect

5 ms

print.css

print.css

511 ms

Accessibility Review

impress.com.au accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

impress.com.au best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

impress.com.au SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impress.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Impress.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impress.com.au

Open Graph description is not detected on the main page of Impress. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: